Beneath A Surface Paperback – November 26, 2018
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As with all of Sams' work, the book is engaging and easy to follow. He does an excellent job of using terms most in tech would be familiar with while also defining them plainly so the book can be easily accessed by those who are not techies. He begins by framing the development of the tablet market, MS' issues in keeping up with the likes of Apple and Google, etc. Then we get insight into the develop of the Surface from table sized multi-touch interface to what the future may bring based on inside sources.
I appreciate how Sams does not fill pages with unnecessary information. There's no bloat to be found in this book. He details the history and has a good sense for what is important and what is not.
This book is highly recommended for any who want insight into MS and insight into development of products in tech. I could see investors in MS taking an interest as it gives a glimpse into the function of the company as well.
It is worth the price of admission and then some. I hope Brad writes more on MS or tech in general. It's wonderful to read someone who is tech savvy yet able to communicate with normal people (I'm not one, I'm tech savvy as well - but I do not enjoy technical writing at all). This accessibility permeates his work in blogs, videos, and books. Again, much appreciated.
For me - the surprise insight was not necessarily the evolution of Surface, but the hand Steve Ballmer had in making it happen. Ballmer's various missteps are a cautionary tale in their own right - it's really nice to see reporting on the things he got right as I don't think he gets nearly enough credit.
Worth every penny, this book is!
It is a well reasearched book for readers interested in business and marketing. It describes what risks and decisions went into the Surface family of mass market electronics. The decisions are affected by dependent groups, partners, and competition. Each has different goals and timelines.
It made me wonder what could have been if a few events had turned out differently. Nokia and Windows are both covered at the points where they intersect with the Microsoft Surface product family.
This book focuses primarily on high level technical and marketing decisions and only touches lightly on engineering and manufacturing. After having been assigned so many Apple case studies in college, it was good to read a new story with new faces and different challenges.
Top international reviews
Great work Brad!
I found this book to be quite superficial with far fewer insights or interview type material than might be expected given the title. It was almost just a recap of Surface product launch events.
Also insufficient proof-reading - many typos and mistakes in the book that I spotted quite easily.
All in all a good read and can't wait to read the next book Brad :)
Good job on the storytelling. Ultimately, that is what matters most.
Spiega molti retroscena curiosi e come mai sono state prese particolari scelte da parte di Microsoft apparentemente sbagliate...
I would recommend this to anyone interested in the process of designing and marketing computers.