The TRIDENT Story - what does the Beretta logo mean?
Like all respectable 500-year old companies, Beretta has had its share of logos: the shield with the letters "PB" (for Pietro Beretta, the father of the industrialized Beretta,) the duck with open wings, and the more simple "Fabbrica d'Armi Pietro Beretta" are some of the representations.
And then, there's the "Trident," which (truth be told) is not a trident at all.
The poet, writer, director, mariner, and journalist Gabriele D'Annunzio developed this graphic design to symbolize the will to get things done. The encircled arrows represent the three shots fired by a battleship that engages a potential enemy: the arrow on the left represents the first warning shot, fired at the ship's stern; the arrow on the right represents the second warning shot, fired at the ship's bow. The central arrow is the last round fired when the ship doesn't yield: this one is aimed at the ship itself. The logo was dubbed "Dare In Brocca" or "hit the target."