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About Bernard Kelvin Clive
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Blog postHow Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market Research Tell Stories Empathize Value Creation Be Agile Move fast My Guest: Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared
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Blog postApps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet. 3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most
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Blog postIngredients to Spice Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses… However, I learned some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal? Today, we are using the kitchen and cooking as analogies f
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Blog postMaking Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article belo
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Blog postEmailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”. According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet. One can
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Blog postBuilding your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity. Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize. Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and
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Blog post“The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). ‘When they saw the miracles Jesus had performed…they followed!’ Your brand vi
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Blog postIn this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover: Culture of Business Lessons from the Chinese How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Trav
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Blog postBuilding your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messag
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Blog post“This is a good time to ask yourself, what skills are you lacking?” – John Armah The impact of this pandemic has been frightening. ‘…these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you overcom
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Blog postVideo is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Resources: 30 ways to use video for leads, conversions and creating referrals Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding
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Blog postHow to maximize your ‘Stay-at-Home’ Season “It is reminding us of how important our family and home life is and how much we have neglected this. It is forcing us back into our houses so we can rebuild them into our home and to strengthen our family unit.” – Bill Gates Here are a number of ideas and activities you can consider to maximize the moment. 1. Introspection: sit back and review your life, take stock of where you’ve been, what you’ve done and where you are going. It’s a good time to rea
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Blog post“Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share with you what I call the invisible forces of brands. In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles? Visuals play a very critical role in branding. Howeve
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Blog postHow Brands Can Stay Woke in Epidemics “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan. In the wake of the current alarming epidemic, a number of brands have suffered losses and other
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Blog postHere are key Mindsets to develop for your Brand The truth is that every brand will be tested at a point in time, if not most of the time. Ground Mindset: This is having the fundamentals of your brand right. Don’t jump the initial stages of defining and reasons for your brand. The ground rule is to know ‘your ‘why’ for your brand. Develop your brand and business purpose into one simple statement that you can share with others easily – let’s call it, your elevator pitch. Answer these questions… W
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Blog postThe best time to write and publish a book is now. Yes! No matter how busy you may be, there is a way you can have a book in your name to share your ideas, establish your expertise or grow your business. In this episode my gust Michelle Vandepas, The CEO of Grace Point Publishing walks us through the process of getting your books published. Listen, learn and share. Download, listen, learn and share Resources: GracePointPublishing.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business
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Blog postBenefits of Personal branding Are you known, unknown or too-known? Growing up in Sub-Sahara Africa, it was quite uncommon for successful people (experts) to toot their horns, it was seen as bragging, being boastful and proud. Rarely did I hear or see someone beat their chest and raise the head up high to declare their expert status. They would rather do their great deeds quietly and let others praise them for it. A culture which I think had hampered many great talents who would have shot up
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Blog postMake a difference with your brand this year. Dare for more!
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Blog postMyths about Goal Settings 1. A goal must be in writing. Not entirely, you can have unwritten goals. 2. A goal must be time-bound. Setting timelines for your goals helps but not all goals need deadlines. 3. A goal must be specific. The truth is that sometimes a goal only gets more apparent when you start working towards it. 4. A goal must be attainable. Sometimes you just don’t have proof that a goal would be achieved. You can only hope and act on your faith. 5. A goal would make you happy. Happ
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Blog post20 Twenty20 Tips for a Great Year How to Make It Your Best Year Ever Bernard Kelvin Clive How different would you live your life if there was no calendar? At the end and beginning of every year, there is an increase in goal setting activities, people set goals and resolutions with the hope of achieving them. The question is, what if these activities were a lifestyle, done throughout the year and not tied to a particular ending or beginning? What if, we simply decide to enjoy our daily live
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Blog postPersonal Branding Predictions for 2020+ “We’re the generation. We can’t afford to wait. The future started yesterday and we’re already late”- John Legend The question is, what do brands have for the future and not what does the future hold for brands. For brands that are determined to stay top of mind in business today, will require more than what worked yesterday. They must be willing to go the extra mile and pay attention to the following pillars/predictions. Have a prepared mind to harness f
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Blog postHave you ever had your social media post stolen before? Someone claiming ownership of your creative work? What do you so? In this episode my guest Audrey Dauvet, an International Intellectual property expert throws more light on that. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding
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Blog postBranding: How to Use Data to Drive Business Growth. The power of data.
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Blog post"The future is not just about the use of TECHNOLOGY it’s about the use of the MIND more creatively - THINKNOLOGY" - Bernard Kelvin Clive The Future of Brands demands harnessing two important assets
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Blog post6 Costly Social Media Marketing Mistakes To Avoid.
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Blog postThe 7 Lies We Tell Ourselves about Personal Branding
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Blog post“Until you dare to take on new challenges you wouldn’t discover your full potential.” ― Bernard Kelvin Clive 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their cours
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Blog post“You’ve got to be wildly different“ In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty b
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Blog post10 Sins Brands Commit in Digital Marketing 1. Not establishing a strong brand presence online and offline. No clear brand identity) 2. Buying generic data (email addresses, contact numbers) for broadcasting 3. Not having a specific goal of being online, no action plan. 4. Using the same social media strategy for every platform 5. Not engaging with the audience online 6. Failing to optimize
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Blog postIn this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty. Sharing secret strategies in digital marketing. Download, Listen, Learn and Share! Resources: Linkedin automation tool (safe to use): growthlead.io Instagram automation tool: instabotfy.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding
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Blog postGrowing your business through speaking Most people would not consider speaking as a channel to grow their business. But it can be one of the most powerful channels out there if you know how to do it. Chris was named the fastest growing speaker in 2018 and the #1 on the top 10 speakers list in the Netherlands so he knows a thing or two about being a speaker. Chris shares the mindset you need to be a great keynote speaker and what it can mean for your business. How to create powerful attraction t
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Blog postLove can not be confined!
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Blog post7 TIPS TO BOOST YOUR BRAND
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Blog postWhen couples work as a team to grow their business and marriage they flourish in all their endeavors. In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples. Kimanzi Constable is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC New
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Blog postPersonal Branding and Marketing with Seth God. This is Marketing!
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Blog postEvery pain teaches as lesson that can potentially profit us and others if only we pay attention to it. In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life. Tiffany is a Master Prac
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Blog postWhen I noticed that over 60% of my own traffic was coming from Pinterest (where I have around 6600 followers) and only 3% was coming from Instagram (where I have 110k+ followers) — despite the fact that I was spending way less time on Pinterest and way too much time on Instagram I knew I needed to change my game plan.
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Blog postThe Art of Being a like-able Brand 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers.You will not
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Blog post“Don’t waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!” ― Bernard Kelvin Clive Get the audiobook DOERS 12:52 DOERS 12:52 (Available on Amazon) Goals Are Dead! DOERS 12:52 (Audio book)
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Blog postAre you a doer? The year just began, have you? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates Let me share this with you to encourage you. Every year Forbes publishes its list of the top 100 richest people. And in this year’s Forbes list of the ‘Highest Paid Celebrities in 2018’, includes a lot of personalities in the Creative Art industry, not forgetting authors – James Patterson[$86M], J.K. Rowling[$54M]. This is the po
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Blog post18 Items to Discard before the New Year (Ladies/Gents) 1. Old makeups 2. Worn-out footwear 3. Old & worn-out undies 4. Old invitation cards, coupons, Etc 5. Old hair clips, wigs & accessories 6. Old &Unused cloths & jewelry 7. Old & spoilt utensils 8. Unused apps on your phone 9. Stacked unused freebies 10. Unfitting & oversized clothes 11. Old calendars, brochures, flyers, gift wrappers, etc 12. Junks in the fridge 13
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Blog postIt’s possible! Let me share a story I read some time ago with you. It might strengthen your faith! A story was told of a mountain-climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visi
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Blog postBefore we get started let me share with you this good news. My podcast/website was listed by Feedspot as one of the Top 15 Branding Podcasts on the web. In this episode I share on bad habits that needs to be replaced before entering the new year.1. Living without purpose and passion2. Procrastination 3. Gossips & lies4. Lateness to appointments and events 5. Excessive Alcohol 6. Poor eating habits 7. Prayerlessness 8. Ingratitude 9. People pleasers, pretenders 10. Greed
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Blog post5 Ways to Stay Relevant in your Field as you Age Traps that Cause People to Lose their Relevance as they Age Everyone desires to feel important in one area or the other in life. People tend to measure their worth by so many metrics that make them feel good, loved and appreciated. However, as one age in life, things also take on a new turn. Sometimes even the prepared are taken aback. The question is how does one stay relevant when aging in one’s career and life? Here are simple things to d
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Blog post“Without proper management great projects fail” – Bernard Kelvin Clive Common Challenges in Project Management and Their Solutions Project management is a complex task, and the successful completion of a project by an organization is no easy feat. According to a study by Gallup, only a measly 2.5% of companies manage to successfully complete their projects, a good indicator of how companies fail in proper project management. The exercise of managing projects involves ensuring proper utilization
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Blog postHow to Start a Business as a Marketing Consultant Marketing consultants are in high demand, and businesses of all sizes are interested in hiring them. As more people search for new tactics to attract customers, they turn to marketing experts for help. If you choose to become a marketing consultant, you can start your own business and work with top companies around the world. High Demand for Marketing Consultants Businesses need marketing consultants to help them generate leads, which leads to h
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