This book describes the complicated history of a bourbon product that ended up being bottled under the label of A.H. Hirsch Reserve. As the title reads, it was distilled back in 1974. Very few bottles exist today of what is described as a great bourbon.
The demand for bourbon fell during the 70s and 80s. At that time many of the small distilleries were producing mashes under numerous labels for different customers. Since making whiskey requires a large investment up front and the product cannot be sold for several years many of the distilleries were owned by banks.
The distillery for this particular product was located in Pennsylvania and is no longer in existence. When the distillery went bankrupt many barrels of whiskey were aging in barrels. An investor/broker purchased the stock during an auction, stored the bourbon in steel containers for many years before having it bottled when the demand for bourbon increased, under the A.H. Hirsch label that was owned by the broker.
The bourbon had a great taste and quickly became high in demand that came with a price. Some folks have run across this product in small town stores and bought up the entire stock.
Bourbon lovers will enjoy the history.
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I did, though. The whole bottle! Good book
Every now and again you get reminded of a decision you made where you shoulda coulda woulda but didn’t. Years and years ago I bought a bottle of bourbon in specs for what seemed like a fortune. I think It was around $100. This was before bourbon went crazy and so did the prices. I was asked if I wanted the case back then and i guffawed as there was no way in hell I could afford that. Spilled milk. Ive seen the prices over the years go up and up and I’ve sipped on the same bottle for almost 15 years until this year when the last of it was gone. And to think, tt’s even got a book about it. Wow. I sure wish I'd known then what I know now.
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