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Best Business Practices for Photographers 1st Edition

by John Harrington (Author)

39 ratings

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A successful photographer must pay close attention to all of each business obligation and must find a balance that keeps his or her business thriving. It takes more than just talent to get ahead in the marketplace. Strong business skills are just as important. Best Business Practices for Photographers covers the essential business topics that professional photographers need to know in order to succeed. It does not focus on taking pictures, starting a photography business, or selling photography, but rather explains how photographers can meet important business objectives. Instead, it covers the focal points of best practices--best practices in interacting with clients, best practices in negotiating contracts and licenses, best practices in business operations. This book provides a roadmap for successfully navigating these, and many other issues, facing photographers today.

ISBN-10

1598633155
ISBN-13

978-1598633153
Edition

1st
Publisher

Cengage Learning PTR
Publication date

October 4, 2006
Language

English
Dimensions

7.25 x 1 x 9 inches
Print length

330 pages
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John Harrington
185
Paperback
49 offers from $1.59

Editorial Reviews

About the Author

John Harrington has worked for more than 16 years as an active photographer in Washington DC and around the world, working with both editorial and commercial clients. His photography business has been successful, with income rising ten-fold since he started. He has spoken at courses and meetings of The NPPA's Northern Short Course, The White House News Photographers Association, Smithsonian Institution, Corcoran School of Art and Design, American Society of Media Photographers Capital Region, University of Maryland, Northern Virginia Community College, Trinity College, and the Northern Virginia Photographic Society. Editorially, his credits have included the Associated Press, The New York Times, The Washington Post, Time, Newsweek, US News and World Report, The National Geographic Society, USA Today, People, MTV, and Life. For corporate and public relations clients, John has successfully placed images with the wire services (Associated Press, Reuters, Gannett, Agence France Presse, and UPI) over three hundred times. Commercially, John has worked with well over half of the top fortune 50 companies, and even more of the top 500. Ad campaigns for Seimens, Coca Cola, General Motors, Bank of America, and Freddie Mac, to name a few, have been seen worldwide.

Product details

Publisher ‏ : ‎ Cengage Learning PTR; 1st edition (October 4, 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 330 pages
ISBN-10 ‏ : ‎ 1598633155
ISBN-13 ‏ : ‎ 978-1598633153
Item Weight ‏ : ‎ 1.01 pounds
Dimensions ‏ : ‎ 7.25 x 1 x 9 inches

Best Sellers Rank: #3,070,780 in Books (See Top 100 in Books)
- #518 in Professional Photography (Books)
- #2,754 in Digital Photography (Books)
- #16,351 in Computer Science (Books)

Customer Reviews:
39 ratings

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39 global ratings

5 star		63%
4 star		20%
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Top reviews from the United States

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Rob

Lots of important info for working photographers

Reviewed in the United States 🇺🇸 on December 29, 2012

Verified Purchase

I am still reading through this book as it contains many legal references that I'm trying to digest. It is not an easy read unless you like reading the fine print of contracts. The book is good for what it is but not exactly aimed at helping someone trying to break into the biz. I completely agree with the information in the book and there are many important eye-openers you will find.

If you are thinking of starting a photography business and that it's going to be all fun and glory, this book will set you straight.
The next time uncle bob shoots a wedding for 200 bux, as opposed to 1500 to 3500, remind him to read this book and see why pro's charge what they do and how having insurance, a signed agreement, proper workflow with redundancy, a tax strategy and legal support justifies cost of doing business.

I would give this four stars if there weren't so many examples of small print contracts in it. It can get pretty dull.

Update* 7/19/2013
I'm just gonna go ahead and give it 4 stars anyways. I'm constantly going back to it and it has changed my outlook on the business end of photography.
If you want to shoot for fun, that is fine and you can steer away from this book.
If you want to shoot for paying clients, you really need to have an understanding of the things covered in this one.

4 people found this helpful

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AvidReader

A good source of info, but....

Reviewed in the United States 🇺🇸 on November 2, 2007

Verified Purchase

this really is suited for photographers who work on assignment for commercial or editorial clients. I haven't even finished it but I'm impressed by the wealth of knowledge and information here: contracts, clauses, taxes, pricing.... The author is very opinionated on the subject of computers (he's a MAC man) and equipment (pro grade only and the more $$ spent, the better). The thing is, he shoots for maybe 1/2 hour, sometimes less at a time. But if you're a female event photographer, for example, you might not be able to carry the latest oversized camera around for eight hours straight-esp w/ a fast lens attached. Ditto for some photojournalists who've opted for lighter cameras (including some who shoot for NG) while keeping the good lenses. Bigger is not always necessarily better. That said, it really does give beginners a good look at what they need to think about down the road. I'd say that photogs who focus on the consumer market, weddings, etc. should look at books specifically geared toward those sorts of businesses, but this has something for everyone and is a good one to keep handy.

Update: 7/22/14

I initially gave this book 4 stars and have upgraded it to 5. It has been an invaluable resource as my business has grown over the years, and is the book I recommend most often, even more so than the books published by industry associations. The author shares multiple, detailed examples of paperwork, and his business policies as well as the reasoning behind them. I purchased the revised version as well.

* I also contacted the author once with a question, and he was gracious and kind enough to get back to me almost immediately.

11 people found this helpful

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S. Austin

An eye-opener

Reviewed in the United States 🇺🇸 on November 17, 2006

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While the book is meant for full-time working photographers, this book taught me a great deal about what it would be like if I relied on photography for all of my income. I license stock images occasionally and this book opened my eyes to issues I don't deal with due to my limited vocation experience. I think the title should be "Case Studies: Best Business Practices for Photographers" as the author uses actual examples from his business in many lessons, and it gives the reader a blow-by-blow account of what he does from start to finish on many photographic jobs. After reading this I have learned much, and more importantly, become more aware of what I'm ignorant about in this industry.

10 people found this helpful

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Andreas

Very Useful

Reviewed in the United States 🇺🇸 on December 28, 2007

Verified Purchase

I am a photographer, and as one, I(at least I think) am great at photography, but terrible on the business side. I provide arbitrary (and some times unecessarily large) discounts, or price some of my services at very low rates.

This book provides very useful information for someone like me. Reminds me that in addition to the "art" aspect, photography is also a business that must be self sustained in order to support me...

Very well written, and inspirational in its own unique way.

One person found this helpful

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L. Bean

Excellent detailed business primer

Reviewed in the United States 🇺🇸 on October 12, 2009

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This is a great detailed look at how to conduct the business side of Photography. It includes advice on using model releases, including considerations for different situations. There is plenty of discussion on negotiating contracts, billing and forms. The section on copyright issues lays out a roadmap for registering and protecting your work. I am sure I will be referring back to this many times! Best Business Practices for Photographers [BEST BUSINESS PRACTICES FOR PH ]

3 people found this helpful

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R. Pena

Photographer's bible

Reviewed in the United States 🇺🇸 on May 25, 2007

Verified Purchase

After I bought this book, I read it straight through without putting it down. This is a great book and you won't be disappointed. This book is written so well, that it has knowledge for the beginning photographer all the way through the experienced pro. Clearly the best photo business book I have ever read. John Harrington uses witt and examples to enforce his points. A must-have book for any serious photographer in the business. The book is up-to-date, so buy it soon.

8 people found this helpful

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ICONMAKER

Great book, I teach with it.

Reviewed in the United States 🇺🇸 on April 7, 2014

Verified Purchase

I teach photography business practices. I use this book as the back bone in my class. This book is a great resource that will help you do things right- from the start. A great long term reference book as well. I really respect Mr. Harrington for putting together such a helpful book for both the new pro as well as the seasoned one.

2 people found this helpful

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Kevin

Best Business Practices for Photographers

Reviewed in the United States 🇺🇸 on April 25, 2014

Verified Purchase

A lot of good information on how to determine your pricing, and accounting for expenses. It also helps you with insurance and lawyer needs and contracts. There's even some good business stragies.

One person found this helpful

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Top reviews from other countries

Romain Kedochim

Great book but not so adapted to the UK

Reviewed in the United Kingdom 🇬🇧 on February 26, 2014

Verified Purchase

Great book altogether. The info in there is really interesting and questions the way photographers think about their business. It's full of challenges the writer faced and how he made the most of it. There is also a lot of real world examples of pricing etc...

Down side is simple: a lot of it is too far fetched for starting photographers. This industry is changing so much, that some of John's advice feel a little disconnected from the reality we see in the uk. Which brings me to my last point: it's a very "american" approach to business which doesn't fit so well with the european state of mind.

Catlady

Not as exoected

Reviewed in the United Kingdom 🇬🇧 on June 1, 2018

Verified Purchase

Really crumpled and not at all in good condition

Bogdan Radu

A must read!

Reviewed in Canada 🇨🇦 on September 20, 2015

Verified Purchase

Simply a must read for everyone wanting to dip their toes into the pro photography business.

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Best Business Practices for Photographers 1st Edition

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