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Best Business Practices for Photographers, Second Edition 2nd Edition
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Top Customer Reviews
The author begins by reminding the professional photographer that he is in business. There is a brief discussion of equipment in which the author urges the readers to get the best equipment he or she can afford, and a warning that the professional had better consider the logistics of every job.
In another part Harrington discusses working with assistants, employees and contractors as well as pricing, including consideration of factors like retirement accounts and insurance. He discusses hiring accountants and lawyers. To me, the meat of the book is in the discussion of contracts. Besides furnishing the reader with samples of his own documents, he explains essential provisions. There are also chapters on infringement and enforcing contractual rights. There's a brief tour through archiving images, although the essence of Harrington's message is, read Peter Krogh's "The DAM Book", a point with which I heartily agree. The author also touches on the market for stock photographs.Read more ›
As a college professor, I require this book for all my upper level photo classes. It should be required reading for every student who wants to be a photographer. Harrington has provided a valuable insight at how to be successful in the business of photography.
I own the first edition, and couldn't wait for this new edition. When I got the second edition, I was pleased to see how much Harrington has added. Even if you own the first edition, you'll want this if you are making your living as a photographer or are even thinking about it.
This book needs to be completely revised for today's market and reality. It is filled with anecdotes that do not apply in today's world. Oddly, the author focuses way too much on problems: from getting audited by the IRS (call your accountant), to dealing with delinquent clients (call a Collection Agency), ... He portraits a very hostile world where everything needs to be in writing... (which is actually good advice btw, hence the 2 stars). I think it's great that the author is honest and shares his struggles... But the ENTIRE book has this negative, very rigid undertone.
Here's the catch: while I agree that it's vital to know what to do when things turn bad, starting a career with this sole focus might not be such a good idea... It's incomplete, and frankly very uninspiring.
But unfortunately that's not all–here I'm just stating personal preferences as a reader.
Here's the real problem... the book is lacking in "business best practices" that actually matter in today's world:
- nothing on social media
- nothing on marketing
- nothing on promotional strategies
- nothing on website creation
- nothing about personal branding
- nothing about understanding the culture of your specific market
- nothing on how to approach a new client
- nothing on self-generated projects
- nothing on success stories of today's photographers sharing insights on the way they work
These elements are obviously vital, and the author avoid them altogether.Read more ›
Most Recent Customer Reviews
Every photographer who makes a living with a camera needs this book on the desk. Highly recommend.Published 4 months ago by Tom Sperduto
A good guide to familiarize your self with, when you decide to start your business. Good tips on subjects that you would never think of. Covers a lot of basesPublished 4 months ago by maria r manolaros
This book is a must-read if you are a professional photographer, or are charging anyone to take pictures. Read morePublished 4 months ago by M. Oren
This is more for cooperate or wedding, not for your new portrait business start up. That's what I was looking for. Disappointed.Published 6 months ago by Amazon Customer
Rambling and vague. Many stories about how the author handled this or that situation, but if you're looking for an organized book on how to run a photography business, this isn't... Read morePublished 8 months ago by Amazon Customer
This book has a ton of brilliant insight in it, and if you're studio art degree didn't have much business for photographers to it, then this is a must have. Read morePublished 8 months ago by Ryan Filgas