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About Beth Jusino
Walking to the End of the World won the Barbara Savage Miles from Nowhere Award for narrative travel writing and an Independent Publishers Book Award (an IPPY) for travel writing, and The Author's Guide to Marketing also won an IPPY for publishing title. She's a member of The Authors Guild and the Northwest Editors Guild.
When she's not writing her own works, Beth is a collaborative writer, developmental editor, and publishing consultant for interesting people with important stories to share. She's worked with authors on everything from business books to memoirs, parenting guides to spiritual self-help.
And if that's not enough to keep her busy, she teaches the crafts of writing and author marketing at dozens of conferences and gatherings each year, gives talks on the Camino de Santiago to outdoor clubs and community groups, and volunteers as a newsletter editor for the American Pilgrims on the Camino.
Beth grew up near the New Jersey shore and earned her BA in political science. She and her husband live in Seattle, in easy walking distance of a beach and a short drive from mountain hikes.
You can read more about her passion for pilgrimage at http://caminotimestwo.com and her professional writing and editing at http://bethjusino.com/
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Blog postFor an introvert, it turns out I’m really bad at a full pandemic lockdown. I know people who haven’t left their houses or seen anyone outside their immediate family for almost half a year. Me? It only took about a month before I couldn’t do it anymore. Washington state shut down in mid-March. By mid-April, … More Hot Meals and Coffee to Go: On Becoming a Hospitalera in My Own Backyard5 months ago Read more
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Blog postThis morning I spent a delightful hour talking with two authors I admire, Richard Frazer (Travels With a Stick) and Ian Smith (Stepping Out). They’ve both thought deeply about the meditative and spiritual aspects of pilgrimage, and were gracious enough to allow me to join them next week in a free, public Zoom discussion about Pilgrimage in Pandemic, hosted by the Heart Edge program of St. Martin-in-the-Fields in London. (You’re all invited. Click here for details.)
I’m not sure7 months ago Read more -
Blog postToday’s #CaminoTuesday theme* over on Twitter is “Camino After Dark.” That struck me as a trick question at first, because Camino pilgrims rarely stay awake long enough to do much after dark. (Travel tip: Pilgrimage is not the way to experience European nightlife.) But then I remembered a night in Conques, just 10 days into my first Camino on the Via Podiensis…which means it was April in the mountains of France, and so the sun set early.
The Abbey Church of Sainte Foy, Conques, France7 months ago Read more -
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Blog postThere’s an article in The Guardian today about how the small towns of Spain were affected by COVID-19. Specifically, the writer explores Santo Domingo de la Calzada, a name familiar to most pilgrims of the Camino de Santiago. It’s worth a read.
https://www.theguardian.com/world/2020/jun/04/spain-la-rioja-small-town-one-of-europes-worst-covid-19-hotspots
This is the home of “the chicken church” — the cathedral known for the two live chickens that live inside — and a memo8 months ago Read more -
Blog postPractice acceptance, my husband would remind me when the Camino got the best of me.
When the gites were full, the markets were closed, and the rain just would. not. stop.
You know, all of the times when traveling through new places didn’t line up with my plans.
Practice acceptance, I remind myself now, when this new world gets the best of me.
When the people wear masks, the markets are closed, and the news just will. not. stop.
You know,8 months ago Read more -
Blog post“There are no beds.”
“There are too many people.”
The rumors flew up the Way faster than I could walk, carried by Radio Camino. They were shared over pilgrim menus and café con leche, baguettes and French cheese plates. Even when I’m home, if I see them ripple out across the Facebook groups and discussion boards, my shoulders get a little tighter.
Feeling the pressure to keep up as we passed through a village in France, along the Via Podiensis The Bed Race The C11 months ago Read more -
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Blog postJust outside Mazarife “We need to be reminded sometimes that a sunrise lasts but a few minutes. But its beauty can burn in our hearts eternally.”
– R. A. Salvatore
Anyone who’s met me knows I am not a morning person. I don’t often see the sun rise, nor do I want to. (A more accurate quote for me might be the one from Nanea Hoffman:
“Today’s goals: Coffee and kindness. Maybe two coffees, and then kindness.”
My first “first light” of the Camino, Le Puy11 months ago Read more -
Blog postBefore we left to walk the Camino de Santiago the first time in 2015, I read everything I could, including plenty of Camino memoirs. I was desperate for practical information and advice. How would I know where to sleep? Where would I find food? What if I needed a bathroom in the middle of the day?
But I noticed that every story focused mostly on the people the authors met along the way.
My Camino family on the Chemin du Puy: We saw each other every day for weeks. The people here c1 year ago Read more -
Blog postLast week, on New Years Eve, the Twitter world had a #CaminoTuesday theme of “The Old and The New.” I didn’t have time to write up a whole blog post, but I did share this:
Here are the photos bigger, in case you’re curious:
Pont Valentré, Cahors, France Pedestrian elevator (complete with Camino yellow arrows) in Deba, Spain
And that got me thinking about bridges, and how important they are to the Camino experience.
“We build too many walls and not1 year ago Read more -
Blog postI’m going to keep it short this week, because we’re diving into holiday planning, and there’s not much time or attention this week for anything that’s not a gift or a baked good.
But here it is, #CaminoTuesday again, and the assigned theme is “Favorite Camino Art.”
Which, I confess, threw me into a bit of an anxiety attack. That word–favorite–does it every time. How do I know if something is a favorite? Do I like the modern statues in the plaza of Burgos more than I like the s1 year ago Read more -
Blog postYou wrote a manuscript that you want to see published. You read the previous blog post (and this and this), and understand the importance of editing, revising, polishing, and working to make that book the best it can be. You’ve done all of that, and now it’s time to find the right publishing partner.
Here’s the secret:
Know what you’re pitching. Really? That’s it?
Yep. And you would be amazed how many writers get stuck here, because they don’t know how to talk about t1 year ago Read more -
Blog postYou wrote a book. Maybe it’s a novel, or a memoir, or a spiritual guide to finding happiness in troubled times. Maybe you’re not sure what it is. But you’re already dreaming of seeing your book on a local bookstore shelf.
Photo: Renee Fisher on Unsplash All you have to do now is get a publisher on board, right?
Wait. Do You Even Need a Publisher? Yes, I know. Technically, you don’t need a traditional publisher. I’ve happily self published my own work, and have helped dozens of1 year ago Read more -
Blog postIn 2014, I published The Author’s Guide to Marketing, a resource for writers who wanted to know how to attract more readers, sell more books, and maybe even enjoy themselves. I had a boatload of experience in book marketing at that point, both from my years as a literary agent and as the director of marketing for an author services company. I’d created and executed marketing plans for hundreds of writers, both fiction and nonfiction.
But what I didn’t have was firsthand experience.2 years ago Read more -
Blog postA couple of years ago, I got the urge to write a book. I’d recently returned from a sabbatical in Europe, where my husband Eric and I walked a thousand miles on the Camino de Santiago, a network of pilgrimage trails that date back to the Roman Empire. (You can read more about that on my personal blog, Camino Times Two.) I hadn’t intended to write about the trip when I left, but when I got back I couldn’t shake the suspicion that there was something book-worthy in the experience.
I’d w3 years ago Read more -
Blog postIf you want to self publish, you will have to work to get noticed.
Here we are at last, on the final point of this blog series “Before You Self Publish.” So far we’ve talking about the importance of thinking like a CEO, the danger of releasing a book too soon, the value of print, and the importance of the cover.
Now let’s think about how to get that book in readers’ hands.
Yep, if we’re going to talk about self publishing, we need to talk about the M word: Marketing. <4 years ago Read more -
Blog postWe’re continuing the Before You Self Publish series. Don’t miss Part 1, Think Like a CEO; Part 2, Don’t Publish Too Soon; and Part 3, Publish in Print.
Long before I worked in book publishing, a friend introduced me to a twist on the classic cliché:
If you can’t judge a book by its cover, then someone’s not doing their job. First impressions matter, especially in books, where readers have so many options. A person browsing in a bookstore (either physical or online)4 years ago Read more -
Blog postWe’re continuing our series of 5 Things Self Publishers Need to Know with a super-simplified look at production and distribution (and a reminder that you have choices).
Once you learn to think like a CEO and recommit to writing a GREAT book, it’s time to get practical about how to get your work out there.
Which leads me to this:
The benefits of having both print and electronic versions of a book almost always outweigh the additional costs. When I teach classe4 years ago Read more -
Blog postWe’ve all heard the amazing opportunities of self publishing: direct access to readers, total control over the work, and the potential of a long-term income stream. And those are all true. But the challenges are real, too, which is why we’re spending 5 weeks looking at Things Writers Must Know Before You Self Publish.
The first thing was “Think Like a CEO.”
Here’s the second, and it’s equally important:
Almost every self-published book is released too soon. This o4 years ago Read more -
Blog postWe’ve all heard the success stories. The writers who rejected the rejection letters, took their futures into their own hands, and self published their books. The ones who shot to the top of the bestseller charts. Fame, fortune, and Hollywood movies followed.
Well hey. You’ve written a book. Is this self publishing thing for you?
Not long ago, I gave a talk about the 5 Things Writers Must Know Before They Self Publish. Over the next few weeks, we’ll take apart all five suggesti4 years ago Read more -
Blog postThis has become a bit of a tradition: every December since, well, 2015, I’ve looked back at the year and compiled a “best of” summary of the Top 20 articles, news, and resources for writers who are working toward publication. Making the jump from writer to published author means entering a whole new world of business, and it’s important to do your homework and understand the landscape.
The Trends This year, as I went back through my tweets and notes, two things became clear:
It wa4 years ago Read more
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More than two million pilgrims have walked the Way of Saint James, a long-distance hiking trail familiar to most Americans by its Spanish name, the Camino de Santiago. Each pilgrim has their own reason for undertaking the journey. For the Jusinos, it was about taking a break from the relentless pace of modern life and getting away from all their electronic devices. And how hard could it be, Beth reasoned, to walk twelve to fifteen miles a day, especially with the promise of real beds and local wine every night? Simple.
It turned out to be harder than she thought. Beth is not an athlete, not into extreme adventures, and, she insists, not a risk-taker. She didn't speak a word of French when she set out, and her Spanish was atrocious. But she can tell a story. In Walking to the End of the World, she shares, with wry humor and infectious enthusiasm, the joys and travails of undertaking such a journey. She evocatively describes the terrain and the route’s history, her fellow pilgrims, and the villages passed, and the unexpected challenges and charms of the experience.
Beth’s story is also about the assurance that an outdoor-based, boundary-stretching adventure is accessible to even the most unlikely of us. In her story, readers will feel that they, too, can get off their comfortable couches and do something unexpected and even spectacular.
Walking to the End of the World is a warm-hearted and engaging story about an average couple going on an adventure together, tracing ancient paths first created in the tenth and eleventh centuries, paths that continue to inspire and reveal surprises to us today in the twenty-first.
Someone in your past sold you a false story about who you are and what you’re worth. It has been holding you back for too long. Take control of your future.
A staggering one out of three women in America was a victim of sexual abuse at some point in her childhood. No matter how many years it’s been, if that’s your story, those scars are probably still with you. But even if that’s not part of your story, this book is for you. Women today have been groomed for a lot more than just sex.
Using her own story of abuse, family tragedy, and rebellion, Elizabeth Melendez Fisher guides readers toward an understanding that grooming is oftentimes subtle, but it’s always life-altering. In Groomed Fisher incorporates the language and lessons gained over the past decade working with sex trafficking victims and her work in ministry and counseling before that. She draws out five specific ways that women have been groomed, from physical appearance to spirituality to finances, and shows how those manipulative messages have affected the way we see our worth and how they’ve oftentimes stifled and limited us. From there Fisher offers readers a way to overcome their past, starting with the all-important but rarely explored idea of a selah, or a time of rest and reflection, and exploring active ways to forgive and move forward to a new level of freedom.
No one has to be defined by her past. No one has to live for her groomers. It’s time to take a look back at where we came from to escape the messages of our past and take control of our future.
In The Author's Guide to Marketing, publishing insider Beth Jusino guides you past the one-size-fits-all formulas and over-hyped fads, and shows you how to build a strategy that works with your unique time, talents, and resources. You'll find dozens of ideas that will help you launch and sell your book both online and off. There's even a template for you to organize your own personalized marketing plan.
Whether you're self publishing, traditionally publishing, e-publishing, or are just thinking about publishing at some point in the future, this is the resource that will help you take your career to the next level. You might even find some things that you'll enjoy.
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"If you're looking to learn about the reality of marketing your own book, this is the gold standard." --Paul Jarvis, bestselling author of five books, including The Good Creative
“This is a book that will help authors succeed. I love it.” --Chip MacGregor, President, MacGregor Literary Agency
"Beth provides a refreshingly candid resource. If you want your new book to do more than simply sit on a shelf (real or digital), The Author's Guide to Marketing should be required reading." --M.D. Grayson, author of The Danny Logan Mysteries
“This one will stay on my bookshelves (highlighted, sticky-noted and underlined in red pen!)” --Kellie Coates Gilbert, author of A Woman of Fortune
“Buy Beth's book immediately and benefit from her decades of experience, her clearheaded thinking, and her uncanny ability to help even the most perplexed authors succeed.” --Geoffrey Tumlin, author of Stop Talking, Start Communicating
"Fresh, innovative and insightful, The Author's Guide to Marketing offers an excellent overview of the promotion strategies available to authors in today's challenging environment and how they can make a difference to your book promo efforts. If you ever wondered what your author's marketing plan should look like, this is it!" --Dora Machado, award-winning author of The Stonewiser series and The Curse Giver
"Beth Jusino leads by example. She recognizes that many writers, like myself, would rather impale themselves on a dull pencil than attempt marketing their novels. Her instructive approach is conversational, entertaining, and insightful." --Christa Allan, author of The Edge of Grace and Test of Faith
“The Author's Guide to Marketing cuts through the clanging cymbals of today's one-size-fits-all marketing advice and points the writer toward a strategy crafted around the author's own strong suits.” --J.L. Spohr, author of Heirs & Spares: A Novel
“Beth’s book is the simplest, easiest, and most fun way to bring your book to market. I’ve already gone back to it several times for great ideas and new perspectives. You will find it a constant companion, no matter where you are in your writing career.” --Seeley James, author of Bring It, a Pia Sabel thriller
“Simplify, make a plan, and be yourself is the heart of Beth Jusino's message. Read it. And then dive in and take charge of the opportunity to discover and connect with readers galore!” --Rajdeep Paulus, award-winning author of Swimming Through Clouds and Seeing Through Stones
“Beth Jusino offers much more than an expanded to-do list. She gives authors like me—who are not natural self-promoters—the means and the permission to form a plan that plays only to our strengths.