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Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits Hardcover – December 11, 2017
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From the Inside Flap
"When women are present, great things happen," according to Jonathan Sposato. As a perpetual innovator and world-class leader in the technology industry, he's shown many teams how to raise a startup into a disruptive phenomenon. In 2015 he became the first male investor who vowed to only fund startups with at least one female co-founder. Now, in this much-needed guidebook to being the change we need in business, he sheds light on the tremendous value women bring to leadership teams and details an eight-step strategy for evolving your workforce into a high-performing, gender-balanced unit.
Better Together is the deeply authentic and authoritative resource business owners, board members, and leaders at all levels need to develop a culture optimized to attract and retain the top talent in the industry regardless of gender. Through firsthand accounts, high-quality data, and real-world examples, it clearly reveals how too many corporate cultures cripple the company by feeding into outdated ways of thinking and behaving that are exclusionary to women.
You don't need to be a woman to understand this widely proven approach! It's written by a man who has spent his entire life looking in from the outside and found his way to achieving singular success by selling two companies to Google. Jonathan directly attributes the success of one of those companies to its completely balanced male to female team, and inside he gives you the fully attainable secrets to creating a workplace culture where every employee is empowered and encouraged to reach their full potential.
Conveniently organized into specific solutions to the biggest walls dividing the collective power of your team, this everyday reference should be at your fingertips for its:
- Actionable steps you can take to optimize your behavior, mindset, and communication style to create a gender-balanced team, department, and company culture
- Comprehensive coverage of current gender-equity issues based on up-to-date gender communication research, recruitment practices, gender legislation, and personal insights from pioneers in gender awareness
- Authoritative guidance on developing better products, increasing profitability, and improving employee retentionall while cutting costsby leading a gender-balanced workforce
If you don't see an equal number of women and men when you look around your organization, get Better Together and watch your bottom line grow the closer you get to balanced.
From the Back Cover
Build High-Performing Organizations with a Gender-Balanced Workforce
Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits offers a rare and startling look at the business world through the lens of an expert looking in and plots out how all types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff.
Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands.
By fine tuning your behaviors, communication style, and approach to leadership building, both men and women can achieve their individual potential to produce:
- A more successful business
- A growing customer base loyal to better products and services
- A fully committed and fulfilled workforce
His success is not an anomalyand you might think there were more women in tech based on the data, but women aren't finding equal access to career-advancing opportunities in corporate cultures lacking in eight specific criteria. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the full potential of your workforce.
The data will amaze you and the real-world voices will inspire you, and with Better Together you can achieve more success with more women on your team.