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Beyond Beef: The Rise and Fall of the Cattle Culture Paperback – March 1, 1993

4.1 4.1 out of 5 stars 28 ratings

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An analysis of the beef culture incorporates anthropology, history, sociology, economics, and ecology to demonstrate how "cattle culture" has changed our world. Reprint. 25,000 first printing. National ad/promo.

Editorial Reviews

From Publishers Weekly

Rifkin drives home the moral paradoxes of meat eating, issuing an important call to nutritional sanity and environmental ethics.
Copyright 1993 Reed Business Information, Inc.

Product details

  • Publisher ‏ : ‎ Plume; Reprint edition (March 1, 1993)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 0452269520
  • ISBN-13 ‏ : ‎ 978-0452269521
  • Item Weight ‏ : ‎ 11 ounces
  • Dimensions ‏ : ‎ 5.34 x 0.83 x 7.98 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 28 ratings

About the author

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Jeremy Rifkin
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One of the most popular social thinkers of our time, Jeremy Rifkin is the bestselling author of The European Dream, The Hydrogen Economy, The Age of Access, The Biotech Century, and The End of Work. A fellow at the Wharton School's Executive Education Program and an adviser to several European Union heads of state, he is the president of the Foundation on Economic Trends in Bethesda, Maryland.

Customer reviews

4.1 out of 5 stars
28 global ratings

Top reviews from the United States

Reviewed in the United States on December 28, 2009
If you are patient, I highly recommend this long book (around 300 pages) that makes a simple dietary statement: eating beef (and sheep and pig) is bad for people and the planet. This is a sweeping historical and globalization story of how beef passed through human civilization, first as a mighty animal to be respected, then today being a commodity that creates poison in our bodies and on our land. Beef are a repository of too many chemicals that we ingest, too much water consumed (earth's second most valuable commodity), too much waste produced, and too much of our land leveled to make room for them. For a shorter exposition of the same theme, I recommend  MAD COWBOY: Plain Truth from the Cattle Rancher Who Won't Eat Meat .
9 people found this helpful
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Reviewed in the United States on March 30, 2012
This book is very essential reading if you want to know the truth behind factory farming and its impact on the Earth and man...Being a Vegan this was a great read, too bad it has not been reprinted so others can easily get a copy.
5 people found this helpful
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Reviewed in the United States on September 28, 2019
I enjoyed this book, but some one ripped out pages 251-254. If anyone reads and has the book, can you please post pictures of these pages or a link to a pdf where i can access these, thank you.
Reviewed in the United States on January 21, 2015
I bought this book for a class, but was pleasantly surprised when I started reading it. It has an interesting narrative, and presents quite a provacative argument.
4 people found this helpful
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Reviewed in the United States on March 26, 2007
This was an important book in the early 1990s, and although the thesis demands our attention now more than ever, it is still generally ignored, perhaps in small part because Rifkin's book is not at all perfect. The first third is the author's 'abridged' version of the entire human-bovine history, and the critical reader will have ample cause to question many broad assertions in Rifkin's sweeping saga, especially in the early chapters. I must agree with an earlier reviewer who rightly describes Rifkin's 'historical' generalizations and selected references as being "a mile wide and an inch deep." It is unfortunate, but this stylized yarn-weaving detracts somewhat from critical assent when Rifkin finally approaches the 'meat' of the thesis in chapter 15.

There are many excellent points made when Rifkin finally makes room for them (parts 3-6), but the quality of his reference sources continues to be dubious in some, though certainly not all, instances. The book finally hits its stride and makes its import observations in parts 4 (Feeding Cattle and Starving People) and 5 (Cattle and the Global Environmental Crisis). If the information here doesn't direct the reader toward a vegetarian lifestyle (or at least to rethinking the centrality of meat in his/her diet), he or she may be a pretty hardened case of wanton self-indulgence and thoughtless hedonism. We must hope that sometime soon, western consumers might become as interested in the welfare of human beings and of our entire planetary home, as they are in self-pleasuring. In fact, the reader may want to read this portion of the book only (chapters 22-32) before moving on to a better book -- MAD COWBOY: Plain Truth from the Cattle Rancher Who Won't Eat Meat, by Howard F. Lyman.

Depending on the crop, plants can provide 5 to 26 times as much protein per any given unit of land, than can beef. In 1984, when thousands of people were dying for lack of food in famine-ravaged Ethiopia, feed crops produced there were being shipped to livestock producers in Europe! The affluent 'first world' continues to orchestrate, in large part, the starvation of hundreds of millions of the worlds poorest people, and does so in a way not only embarrassingly decadent, but demonstrably stupid: "In 1917 the Allied Powers threw a naval blockade around the German-occupied territories of northern Europe. The Danish people were particularly hard hit by the blockade. With its normal food supply routes cut, the Danish government was forced to enact a rationing program based on increasing the intake of potatoes and barley and virtually eliminating meat. Overnight, some three million Danes were turned into vegetarians, with some interesting results. During the year of rationing, the death rate from disease fell by 34 percent." p170. This was cited in the journal of the AMA.

Interesting stuff, but read Lyman's book instead.
9 people found this helpful
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Reviewed in the United States on September 9, 2017
great
2 people found this helpful
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Reviewed in the United States on September 1, 2023
I read this book back in 1992. His predictions are spot on. We will either go plant-based or we will starve, have wars, uncontrolled immigration, etc.

The spot about the end of ground water was quite prescient.
He simply did the math and predicted that Kansas and other central US states would be out of groundwater by 2030. It appears that this was a optimistic prediction.

Top reviews from other countries

Diana
5.0 out of 5 stars Rifkin
Reviewed in the United Kingdom on September 13, 2013
Shocking book, I think everyone should read it. I also read Eating animals. Books both in good shape, thank you
diana
José Manuel Ayesterán
5.0 out of 5 stars Titel
Reviewed in Germany on January 13, 2013
Powerful book with powerful insights. If you are interested to understand the current state of our food chain and why did we come to this, this book is for you.
sergio maritano
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on December 9, 2015
rifkin can popularize almost every thing, and ths book is a mileston