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Beyond Code: Learn to distinguish yourself in 9 simple steps! Hardcover – September 1, 2005
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Read this book as if your life depends on it. It does. -- From the Foreword by Tom Peters
About the Author
An entrepreneur, business leader and acclaimed author, Rajesh Setty wrote his first novel at the age of nine. Most of Setty's career has involved managing people and projects in India, Malaysia, Singapore, France and United States. In late 2000, Rajesh co-founded CIGNEX and served as its President and CEO until May of 2005.
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Top Customer Reviews
As another reviewer mentioned, the author seems to have written this book just for the sake of writing a book. He attempts to be Norman Vincent Peale, Dale Carnegie, Samuel Smiles, Steven Covey, Tom Peters, Napoleon Hill, and Peter Drucker in less than a hundred pages of content. His effort to join the guru industry simply lacks substance, rigor, or insightfulness. Two small paragraphs on improving communication skills? And both of these about pausing to look over an email before sending it?
Unless you are a school kid willing to stomach grandpa's unexciting counsels on how to succeed in the world of work, you would avoid the book.
Another common theme in the book that I found itriguing was that almost all practical steps required you to take help from a friend, mentor, partner in order to put into practice your regimen. This is a very valuable contribution of the book which is missing in most of the other books of this genre.
The appeal of the book is significantly enhanced by the personal touch and sincerity of the author. I am sure a lot of readers from the software,high-tech industry will relate to these anecdotes.
There are some aspects that I would have certainly liked to see enhanced or modified. The first and foremost is a deeper level of discussion about the basis of the book and how the author arrived at the 9 steps. The common philosophical basis of the 9 steps is somewhat missing in the book.
Another area is the quotes at the beginning of each chapter which at least I dont find unique or particularly relevant. It would have been perhaps better to keep with the book theme of personal anecdotes and instead of quotes to include a little longer stories about other people.
Overall this is a very useful and intriguing book from Rajesh Setty and I look forward to reading his other books or blogs.
The best part of the book is that it blends advice with interesting practical anecdotes that strike a chord and stick to your mind.
Read it. More importantly ... practice it. Your life and career will be that much better for it.
Beyond Code's subtitle "Learn to distinguish yourself in 9 simple steps" holds the promise of easily-mastered secrets to success as in "read once, excel forever." On the contrary, Setty makes no bones about how challenging it is to become recognized for who you are in today's tough business climate. Setty describes how building character to distinguish yourself as a well-rounded professional in the world of high technology requires persistence, patience and a process. Fortunately for those of us who care about excellence, Setty's book provides a wonderful framework for just that.
Setty first identifies and then dissects a global problem among high-tech professionals that he has personally observed while working on three continents--the problem of human technical obsolescence. He then engages the reader in a very innovative "partnership" to work through the nine chapters or "lessons" that comprise the bulk of Beyond Code's 119 pages (plus front matter).
You might ask why the book is so short compared to most 300+ page business books. In truth, no more space was needed. Beyond Code is a concise yet richly informative handbook, even an "almanac" as they called them in the past. We readers have the option to expand Setty's material to whatever length we desire, at least virtually, by acting on the motivations that got us to buy the book in the first place-whether that be getting ahead financially, becoming a better person, or simply improving relationships with our peers, managers or significant others.
After defining the "Inner Game" (what we mostly control), the "Outer Game" (a "contact sport') and giving an overview of what it means to distinguish yourself as a technology consultant, the remainder of the book is an eclectic, entertaining and valuable collection of proven methods, engaging stories, instructive diagrams, brief exercises in self-assessment and an annotated reading list if you want more. Beyond Code is a well-organized and compelling read. The Foreword by Tom Peters helps put the book in a strategic perspective for today's professional.
Of particular inspiration to me were the several quotations by famous and not-so-famous people that precede each chapter. Overall Beyond Code is relevant, thought-provoking and fresh material that will be of particular value to technology professionals who want to truly distinguish themselves in this world.