- Paperback: 190 pages
- Publisher: BPS Books (June 23, 2015)
- Language: English
- ISBN-10: 1772360171
- ISBN-13: 978-1772360172
- Product Dimensions: 5.5 x 0.4 x 8.5 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 16 customer reviews
- Amazon Best Sellers Rank: #1,562,455 in Books (See Top 100 in Books)
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Beyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need
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About the Author
Brady G. Wilson is, undisputedly, the embodiment of focused energy. As co-founder of Juice Inc., Brady's vision is to create a world where businesses pulsate with creative energy. For 20+ years, he has inspired and energized leaders, managers, and frontline workers in many of North America's Fortune 500 companies. His passion for creating breakthroughs for companies has spawned such innovative tools and programs as The Power of Conversation™, Beyond Engagement™, and The Energy Check™. Brady lives in Guelph, Ontario. He is also the author of three other books dedicated to improving employee performance and business results: JUICE: The Power of Conversation - The Secret to Releasing Your People's Brilliance and Expanding Your Leadership, FINDING THE STICKING POINT: Increase Sales by Transforming Customer Resistance into Customer Engagement, and LOVE AT WORK: Why Passion Drives Performance in the Feelings Economy.
Top customer reviews
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Suggestions include: manage energy not engagement, deliver experiences not promises, target emotion not logic, trust conversations not surveys, seek tension not harmony, practice partnering not parenting, pull out the back story not the action plan, think sticks not carrots, meet needs not scores, and challenge beliefs not emotions. As you can clearly see many of these concepts run contrary to conventional thinking in most of the corporate world. He does a pretty good job explaining their value and the potential results of implementing them. A deeper analysis would go a long way toward convincing executives to champion this approach but even this short treatise will get people thinking in the right direction.
This book claims that a brain-based approach can be the saviour to an eternal problem although, it notes, even when companies do succeed and manage a degree of engagement, there are still problems as the employees may be engaged, motivated even, but they have no energy left for the core tasks ahead of them.
Can you win? The author says that there is something called “the engagement paradox”, meaning the more companies focus on engagement, the more disengagement they produce; most employees start out with the intention of being engaged, committed and loyal (no matter how much they’d rather win the lottery and never go back to work) but a combination of work and home-life just saps their energy. Society is running at far too high a gear.
“It's not that employees don't want to be engaged. It's not that they don't support the engagement programme. They are committed and loyal soldiers. However, in today's exhaustion era, they are simply struggling to make it to the weekend. Lacking energy, they resort to quick fixes, workarounds, and reactive fire fighting, thereby hardwiring depletion into the system. As a result, employees come to perceive engagement efforts as a management con game. We've witnessed situations where up to 50 per cent of the employee population believe no meaningful outcomes will occur as a result of the engagement survey. This crisis of belief causes acute pain inside well-intentioned leaders who are doing their best to unlock employee engagement. They feel caught,” said the author.
Whether this book really has the secret sauce is debatable. It talks a great talk but whether it really has discovered anything revolutionary is unclear. A lot of the conclusions appear to be common sense or simple, yet often the best things in life are exactly that. Ten leadership principles are offered up by the author, reportedly based on the findings of “brain science”, which will not just deliver engagement but take you “beyond engagement”. Engagement 2.0? More carrot and the right type of carrot, rather than the big, bad stick certainly will help!
In any case, the book did not seem to stretch the bounds of credibility by reverting to hype-filled hoopla that, sadly, far too many leadership and motivation books rely upon. That is a big plus. If you view this book, as did this reviewer, with a relatively cynical, non-committal expectation then what the book delivers is certainly positive and promising.
The low price of the book and the promise of improving if not going beyond engagement, means that it should be considered at least as an alternative source of possible salvation. What is there to lose, especially when everything is to gain. Even if it cannot or does not deliver the “big bang” you may be expecting, even a small nudge towards the better would be a great start.
Most recent customer reviews
By: Brady G. Wilson
BPS Books Bastian Publishing Service
42 Donald Crescent, Toronto, ON M1S 1N7, Canada
978-1772360172, $ 18.Read more