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Beyond Product Paperback – May 7, 2019

4.9 out of 5 stars 49 ratings

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Frequently bought together

  • Beyond Product
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Editorial Reviews

Review

"A forward-thinking guide to startups." - Kirkus Reviews

"Invaluable insights for entrepreneurs on all aspects of marketing... an easy-to-read, powerful framework, supported by numerous lessons learned from many business leaders and entrepreneurs." - Steve Mankoff, Partner, TDF Ventures

"I've been advising early-stage startups for over a decade, and every question I routinely get asked is answered by Jill in this book." - Martina Launchengo, Operating Partner, Costanoa Ventures & Partner, Silicon Valley Product Group

"One of the Best New Business Books of All Time" - BookAuthority

"The best products don't always win and it's often marketing that determines which companies thrive and which fail. This is a must read for all tech founders." - Judy Loehr, Founder, Bayla Ventures 

"A True Layman's Guide to Marketing...I ordered copies of this book for every single member of my company." - Kate Bradley Chernis, CEO/Founder, Lately

"Valuable Guide For Anyone Wanting to Pull in More Customers" - Kare Anderson, Emmy-winning journalist, TED speaker, Author

"Soley and Wilms do important work here: broadening the discussion from (just) development or (just) product definition to conceiving, validating, delivering and promoting real products." - Rich Mironov, Tech Product Exec/Consultant, Mironov Consulting

"Believe me, as someone who works with a lot of companies from startups to established giants, you NEED this book." - Janet Fouts, Author, CEO, Tatu Digital Media

"A smart book for growth" - Sean Hyde-Moyer, Co-Founder, Magic Pixel Games

From the Back Cover

A great product is not enough

It's the Golden Age of the entrepreneur with hundreds of thousands of new apps being created monthly, with tools and platforms that can help them bring their great idea to a reality. Entrepreneurial fever has hit.

But the great idea alone won't get you there. A great idea needs a great strategy to help it into the marketplace. It needs a plan for finding and connecting that idea to the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through various stages of growth, overcome obstacles and learn from common mistakes. Readers discover:

  • What marketing work needs to happen long before a product is built
  • When to bring on the first marketing hire
  • How to find great resources--even on a budget
  • What founders should focus on at each stage of their growth
  • How founders can control their exit, even if it is far in the future

For every founder who ever found it lonely at the top,
this roadmap serves as a coveted best friend as you launch your great idea into the market!

Product details

  • Item Weight : 9.1 ounces
  • Paperback : 170 pages
  • ISBN-10 : 1642791253
  • ISBN-13 : 978-1642791259
  • Product Dimensions : 6 x 0.39 x 9 inches
  • Publisher : Morgan James Publishing (May 7, 2019)
  • Language: : English
  • Customer Reviews:
    4.9 out of 5 stars 49 ratings

Customer reviews

4.9 out of 5 stars
4.9 out of 5
49 global ratings
5 star
93%
4 star
7%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
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Top reviews from the United States

Reviewed in the United States on February 5, 2019
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Reviewed in the United States on February 5, 2019
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Reviewed in the United States on February 5, 2019
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Reviewed in the United States on February 5, 2019
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Reviewed in the United States on February 12, 2019
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Top reviews from other countries

Tom Dutta
5.0 out of 5 stars A CEO REVIEW of this BOOK
Reviewed in Canada on June 7, 2019
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Tejas Kinger
5.0 out of 5 stars A must read for anyone who wants to be an entrepreneur or work in marketing at a startup
Reviewed in India on April 25, 2020
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