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Beyond The Rainbow: Personal Stories and Practical Strategies to Help your Business & Workplace Connect with the LGBTQ Market by [Grace, Jenn T.]
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Beyond The Rainbow: Personal Stories and Practical Strategies to Help your Business & Workplace Connect with the LGBTQ Market Kindle Edition

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Length: 162 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

Praise for Beyond the Rainbow
"Authenticity and personal inspiration are central to every lesson Jenn teaches--especially in Beyond the Rainbow. By exploring years of experience as a highly-respected expert in diversity marketing and business development, Jenn has crafted an essential guide that can help everyone, from startup to C-Suite, achieve success with the LGBTQ market."
- Justin Nelson, Co-Founder & President, National Gay & Lesbian Chamber of Commerce (NGLCC)
"If your company wants to reach the LGBTQ community, you need a strategy. Beyond the Rainbow provides a smart and nuanced framework to help you reach this powerful and lucrative market."
- Dorie Clark, Author of Reinventing You and Stand Out, and Adjunct Professor, Duke 
University's Fuqua School of Business
"Jenn has done it again! As a business owner and ally, I found Beyond the Rainbow packed with straightforward advice and guidance for my employees and me in the post-Orlando/post-Obama, challenging new world.  We'll be stepping up our commitment to support equality and serve as a safe place for the LGBTQ community."
- Louise Albin, Owner of Cafe Louise Catering
"We live in a world that's driven by analytics, statistics and tangible results, however does that truly measure a strong culture and an accepted workforce? Simply meeting quotas and providing benefits is not enough in today's workforce to attract and retain top LGBTQ talent. Beyond the Rainbow is the conductor in the symphony of business to help organizations understand that diversity is simply inviting people to the party. To truly differentiate yourself from the masses by creating a strong value proposition, you must create the song that asks your workforce to dance."
- Sara Donnan McCook, Global Ops, Strategy & Design Program Manager at United Airlines, and Founder of & cake. Bold Personal Brand Innovation.
"Beyond the Rainbow is a must-read for everyone who wants to learn the best practices in LGBTQ marketing. Jenn has an amazing knack for using personal stories to relate everything from the basics to in-depth practical advice. After nearly 30 years in the business world, even this old dog learned a few new tricks from Jenn's insightful ideas! Whether you're an outsider looking in or an insider looking out for everyone around you, everyone can relate to Jenn's stories and find some actionable 'I can do this, too' tips."
- Branan Cooper, Fortune 500 Financial Executive and Public Speaker
"Leaders will find value in Beyond the Rainbow. Jenn helps leaders, whether fresh in the position or those that have led for decades, understand the importance of inclusion within the workplace, specifically within the LGBTQ community. As a leader, it is not your job to understand what it's like to be LGBTQ, rather how you can be an effective ally, and create a safe work environment. Jenn helps you understand the importance of allyship and lets you empathize with a community that some fear only due to their ignorance. A must read within today's business and political environment. This is not a topic that will disappear, but rather a topic that will affect your business more so now than ever before. Just remember that the 'why' should never be about the almighty buck. Jenn helps you understand the 'why' as well."
- Robert Beaven, Founder and CEO of The Haddow Group

About the Author

Jenn T. Grace is a nationally recognized business strategist, speaker and author specializing in the LGBTQ market. Guided by the mantra, 'change happens in business,' Jenn believes social change happens first in the workplace before spilling over into mainstream society. She is an Amazon Best Selling author and has been featured in Forbes, The Huffington Post, The Hartford Courant and on CNBC. Passionate about helping people share their stories of adversity, Jenn is the Founder of the Purpose Driven Authors Academy and Purpose Driven Publishing. She holds a M.S. in Integrated Marketing Communications from Golden Gate University and a B.S. in Communications from Salem State University. A marathon runner, animal lover and novice birder, she lives in Hartford, Connecticut with her wife Andrea and their two children.

Product details

  • File Size: 1891 KB
  • Print Length: 162 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Purpose Driven Publishing (June 1, 2017)
  • Publication Date: June 1, 2017
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B071WB6LNM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,335,596 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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