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Beyond the Scoreboard: An Insider's Guide to the Business of Sport Paperback – July 29, 2011

4.2 out of 5 stars 6 customer reviews

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Editorial Reviews

Review

"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."

Jerry Jones -- Owner and General Manager, Dallas Cowboys

"Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."

John Skipper -- Executive Vice President of Content, ESPN

"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."

Jack Nicklaus -- Winner of a record 18 professional major championships

World Golf Hall of Fame member

Five-time PGA Player of the Year Award winner

About the Author

Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.

Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).

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Product Details

  • Paperback: 240 pages
  • Publisher: Human Kinetics; Revised edition (July 29, 2011)
  • Language: English
  • ISBN-10: 145041303X
  • ISBN-13: 978-1450413039
  • Product Dimensions: 6.9 x 0.7 x 9.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #996,745 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By R. H. Hollwedel on August 17, 2011
Format: Paperback
This is very much an insiders look at the money side of big-time sports. I have been a sports fan most of my life, and was surprised at the amount of new-to-me information this book offered. Why do companies pay so much for naming rights on sports facilities? How do governments interact with leagues and teams? What do the movers and shakers in pro sports have to say about their craft. What do agents really do for their cleints?

Interesting stuff in an accessible presentation. If you are interested in where the money is and how it moves in sports, you will enjoy this one.
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Format: Paperback
If you suspected that sports are big, big business this book will confirm that. It gives a detailed picture of just about every business aspect of major sports including TV, ownership, corporate sponsorship, government involvement, stadium design and financing, and union/sports agents involvement. It even has a chapter of the sports video gaming industry and fantasy leagues that have flourished in the last decade. There are interviews with the commissioners of the principal sports: Roger Goodell (NFL), David Stern (NBA), Gary Bettman (NHL) and Brian France (NASCAR). In addition to its thorough descriptions of the mechanics of the sports business, the book has "case studies" interspersed throughout the chapters that give examples of the complex dealings of the sports business world.

One domain of the sports world, just to give one example, is the evolution of the design, construction and financing of sports stadiums (stadia?). There is an architectural sub-specialty of sports stadiums and arenas that has brought about many design innovations now commonly seen across the nation: single sport stadiums (no longer shared between football and baseball) luxury suites, club areas, strategies for seating placement, vendors and concessionaires, and more. It's no surprise that complicated financing schemes have emerged to fund these mega million structures, involving corporate resources and government/business partnerships.

There is hardly an aspect of the business of sports that isn't covered in great depth by the authors. Whatever one's favorite sport might be there is much to be learned about what makes it tick in this book.
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Format: Paperback
This is a good book to read as the World Series ends and pro football is now in full swing if for no other reason than to give the sports fan a reality check on what pro sports is about-money and entertainment. It is well-written and full of interesting information as it surveys the different aspects of the business side of the industry with objectivity and a news reporter-like style, with one chapter devoted to each area. While the author doesn't write in great detail on any one subject, his knowledge is obvious and he succeeds in providing enough information to make the book a worthwhile read. In fact, the general nature of the book is what I found most appealing and why I rate it highly. There is enough new contained in each chapter without the author boring us with statistic after statistic (though there are some mentioned). I think he was smart enough to understand the people who are likely to read his book want to see some numbers but do not want to be inundated with too many.

As a fan of baseball and football (not so much pro basketball), I found the chapters on the economics of stadium building especially fascinating because I've experienced first-hand the positive impact made on the North Side of Pittsburgh by the additions of PNC Park (easily the best baseball park in the country) and Heinz Field.

I also enjoyed the chapter on sports TV which detailed the rise of ESPN and FOX Sports and how the rules of the media game have been changed by technology. I now understand better why announcers say some ot the insightful and not so insightful things they do and how Fantasy Football has become so big. (I admit it-I participate in two leagues.
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