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Beyond Strategy: The Leader's Role in Successful Implementation Paperback – November 2, 2009
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
From the Inside Flap
The staggering failure of leaders to deliver on the strategy promises has led implementation to becoming an integral part of strategy discussions, in the last few years. In Beyond Strategy, Robin shifts his focus from why strategy implementation is important, which was the focus of his last international
best seller Bricks to Bridges—Make Your Strategy Come Alive, to what leaders must now do differently. Something needs to change and it starts with the leaders.
Implementation of strategy can't simply be delegated. In the book he provides the model, structure, and specific actions leaders must take to go beyond strategy and deliver on their promises. Beyond Strategy is based on the latest
thinking and divided into the areas of the Implementation Compass, a framework for implementing strategy that identifies the eight global best practices of implementation. Each chapter ends with the actions leaders must
take. It is succinct, action-orientated, and packed with useful tips and case studies.
The book is a breakthrough in understanding a leader's responsibilities in strategy implementation.
From the Back Cover
Robin Speculand's Beyond Strategy deserves a place in the toolbox of every CEO with a great vision that they want to see become a reality. His years of research and insight into successful strategic implementation reinforce the fact that a solid strategy, in itself, is not enough to succeed. His advice is relevant, concise and right on target. I urge any leader interested in lasting and continual success to put into practice without delay the implementation guidelines contained in this book.
CEO, CNBC Arabiya
Robin excels in the art of making strategy come alive. Beyond Strategy is an excellent and must-read for business leaders who are seeking practical solutions to the problem of executing strategy.
CEO, Citi South East Asia Pacific
People are constantly talking about big ideas or the big think for organizations. But that is the easier part. We can all dream. As Robin knows, it’s the implementation that’s the tough part. When you’re ready to execute, use this book to drive your implementation success.
David Meerman Scott
Best-selling author of The New Rules of Marketing & PR and World Wide Rave
Deriving and agreeing on a strategy is usually easier than the actual execution. Many leaders, aside from formulating the strategy, are also responsible to manage the execution of the strategy. Robin Speculand’s new book provides excellent insights and lessons that makes the execution challenge easier. Easy to read with excellent takeaways.
Managing Director, Head of Marketing for Asia Pacific
UBS Wealth Management, Asia Pacific
I am delighted that Robin Speculand took the step of going beyond "Bricks to Bridges" to have this heart-to-heart talk with leaders in Beyond Strategy. The book is timely as we are living in a totally different world after the credit crisis and we need leaders to "wake up," internalize their strategy and "walk the talk." I am glad that Robin is taking this ownership right at the top, at the board level and yet not forgetting that it's people who makes strategy come alive and leaders have to know how to motivate, influence and steer the pathway for the right strategy to work. It's timely that leaders take charge and the book serves to help them deliver. I look forward to seeing many leaders come on board and take their companies beyond strategy.
Dean of Executive & Professional Education
Singapore Management University
Top customer reviews
I had written down numerous pages that I would deem worthy to quote.
Here are a few ideas from the author.
"...implementing strategy is at least twice as hard as crafting strategy. The fact that 9 out of 10 implementations fail supports this statement...no leadership team intentionally adopts a bad strategy. It is only in the course of execution that leaders realize that the strategy is not performing. By being good at implementation, organizations will be able to read the signs and make the necessary changes. It is the implementation of a strategy that delivers revenue, not the crafting...Leaders must realize that strategy can't be implemented if it can't be understood, and it can't be understood if it can't be broken down into action steps. While strategy is designed at the top of the organization chart, it gets implemented from the bottom up. Effective communication fills the gap and brings the two together."
He also provides a guideline on how to keep the momentum building after a new strategy is announced.
"Structured communication should be conducted targeting different groups with selected messages designed to accomplish the following objectives:
1. Regularly update staff members on the progress of the implementation.
2. Share success stories and lessons learned from failures.
3. Provide updates of upcoming activities, change, and developments.
4. Share news of the strategy's impact on the business, customer, and operations.
5. Ensure staff members remain engaged in the implementation and take the right actions."
This is just the tip of the iceberg, as the strategist would be well served to read this book.
In the shaky landscape of corporate America, this is an all too recurring theme; without a clear cut plan for implementing the strategies necessary to keep the organization moving forward, the results are usually unfavorable. That sound of spinning wheels is the sound of an organization going nowhere; and it's the CEOs who are responsible for this failure to make things happen; the buck stops there, as we all know.
Robin Speculand understands the importance of the leader's role in getting things done for the organization to thrive; without the proper leadership at the helm of any organization, all the planning, all the strategies, all the meetings are useless. This may appear to be quite obvious for the casual observer, but the fact of the matter is, successful implementation of stategies is only happening about 10% of the time; if that's not corporate America's wake-up call, I don't know what is.
For any leader willing to change that disastrous scenario, this book is a critical resource; but you'd better hurry. Big business isn't very forgiving for those who don't understand the basic survival skills.