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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video Hardcover – September 21, 2010
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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From the Back Cover
Proven methods for promoting your business with online video
What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he’s a sought-after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty’s online video success and find out:
- Why viral video is dead…and why that’s a good thing for your business
- How online “stars” are born and how they can help you
- Measuring ROI and performance of online videos
- If you can make money from online video (yes, you can!)
- And much more!
Praise for Beyond Viral
“Kevin Nalty is and has been my go-to guy on all things viral video. You’ll learn andlaugh as Nalts shares his experience and unique expertise.”
—Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company
“This is a must-read for marketers and those interested in learning more about the evolving world of video and social media.”
—Del Ross, Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza)
“Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately.”
—Tom Green, comedian, actor, and host of TomGreen.com
“Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets.”
—Joe Michaels, Senior Director, MSN and Bing, Microsoft Corporation
About the Author
KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.
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Top customer reviews
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In essence, it's video marketing boot camp with heavy emphasis on how YouTube partners are succeeding.
The book covers money, branding, tactics, strategies, and the author's own personal experiences. It's a fun read. It covers how online video is being used by amateur content producers to build a following and how established brands and their agencies are either "getting it" or blowing it.
Thoroughly enjoyed it.