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Bias: A CBS Insider Exposes How the Media Distort the News Hardcover – February 25, 2001
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"This insider’s account of Mr. Goldberg’s career at CBS is filled with so many stories of repulsive elitism and prejudice on the part of his peers that it elevates Bias to must-read status. . . . His case is airtight."
The Wall Street Journal
"The allegation of liberal bias in the media is not a new one. However, in this book the allegation is made not by a conservative but by a reporter for CBS Newsan oldfashioned liberal who has seen the bias firsthand. Bernard Goldberg has written a courageous book and told a story that needed to be told."
William J. Bennett
From the Publisher
IN HIS NEARLY thirty years at CBS News, Emmy Award- winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he blows the whistle on the news business, showing exactly how the media slant their coverage while insisting that they're just reporting the facts.
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Top customer reviews
1. To understand where and how their news comes from and how that news is filtered by people that do think the way most Americans do. As such some very important news never makes it to us and the news that does is disseminated in a way that skews it one way or another.
2. On an even higher and perhaps more important level, how every persons personal views influence the way they do things; even if it is sometimes on a unconscious level. It will help all people to better interpret what they hear and see from others and to understand the bias in all of us.
Actually, I've always believed that the conservative cry of liberal bias was maybe just a bit overdone. For all of you who still think that, be sure to read the book - it belongs in the library of every American who understands that a free press is integral and necessary to our way of life. Note the "free" part of free press. While the government isn't filtering your news, the news media is.
The media isn't just failing us, they're sabotaging democracy. If Goldberg has told even just part of the truth, many in the media deserve to be branded as traitors and hounded out of the business - not because they're liberals or have a liberal bias, but because they're liars, and deliberately misleading the American public.
The media has a right to report in any way they like. But they have an obligation to distinguish between fact and editorial comment. They have an obligation to report fact without regard to the political consequences of that fact. If they elect to add editorial comment to their reporting and acknowledge it as editorial comment, well, that's their right as American citizens. But to deliberately, maliciously lie to us about what is happening and what it means is immoral and unethical. To fail to distinguish between news and editorial comment is unethical. To suppress news or deliberately lie about the facts to advance a political agenda is unethical.
If Mr. Goldberg is only partially accurate, the major media in this country is incredibly corrupt. If he's completely accurate, they're irredeemably corrupt. I shudder to think what the consequences are for our society. Our representative democracy only really works with an educated electorate. One wonders whether the media have noticed that they're no different in 2001 than the old Soviet Pravda and Tass were in the bad old days.
And if you read this book, you won't be able to believe the blatant bias and contempt for conservative America harbored by the media elite, who live in their own dream world where no contrarian viewpoint is to be heard.
More troubling are the accounts of how the news is regularly skewed to fit the media's view of how things *ought* to be - rather than how they really are. For example, how they "handled" pictures of a politically incorrect chain gang (too many Arfican Americans) ... how vital information is left out ... how labels are slapped on conservatives to portray them as fringe radicals.
Bitter? Well, why not? If you were constantly being targeted simply for exposing a bigotry run rampant, and trying to change it for the better, why not? Has it escaped anyone's notice that "The Dan" is quite a bitter person as well, allegedly nursing grudges for ever?
Finally the fatally flawed and damaging reporting on such vital issues as AIDS and discrimination are given a wider exposure. So many sheep get their news from the liberal media, it's no wonder so much hysteria is generated, so much time and money wasted (see virusmyth.org), so much hatred and anger towards conservatives.
For all its flaws - I wish the book were longer - this book is a wake-up call.
What rescued the book from 2-stardom for me was Goldberg's argument that his former friends engage in coloring the news without vindictiveness, necessarily, but simply because everyone who surrounds them has the same views they do. Hence, they see the left as mainstream. It makes me feel a bit less paranoid to hear someone from "within" assure me that they're not just playing "how can we slant the news this time" backstage.
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