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The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use Paperback – September 10, 2019
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"The title doesn't do this book justice -- it's not just packed with trigger words and phrases, it's got hundreds of fully baked big ideas you could use to jumpstart your marketing. It's like speed-reading the ultimate swipe file."—John Forde, Copywriters Roundtable
"Bob Bly has done it again. This is yet another indispensable reference! From the modern master of copywriting. It’s a 'must-have' for anyone who needs to write persuasively. Reach for this one when you need a fresh way to say just the right thing."—Ray Edwards, copywriter, podcaster, and bestselling author
“In this biz, it’s all about the words! It’s words that entice, motivate, and make the sale. Bob’s book give you a gold mine of powerful, actionable, and money-making words right at your disposal to nail the sale. I wish I had this in my writing arsenal earlier in my career—but glad I’ve got it now.”—Carline Anglade-Cole, Million-Dollar Copywriter, AWAI’s 2015 Copywriter of the Year
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In his Big Book of Words that Sell Bob gives me several hundred great words and phrases that I can use to create more effective marketing messages.
Best of all, Bob breaks down great marketing into simple steps and then shows how to pick great words for that step.
For example : One of the goals in marketing is to reduce the customers risk when they buy any product or service. The lower the perceived risk the more likely a customer is to purchase.
On pages 110 and 111 of The Big Book of Words that sell Bob gives seven specific example of how to use great words to reduce the risk a customer might have in purchasing something.
If you create any sort of marketing messages than this book is a gold mine of useful words and phrases.
It has step by step instructions on how to make any marketing messages more effective.
And it's also a great example of my ten X value rule when buying any business book.
If its a good book I'll get a minimum of 10 times the price I paid for the book back in value within the first month. And with Bob's book I've got a lot more than ten times value back from my purchase.
The Table of Contents makes finding a word/phrase in the area you want to improve quick and easy to use. Each word/phrase has an example sentence for the reader's benefit. And the Appendices alone are worth the price of the book.
The book is indispensable and remains within arms reach whenever I'm working/writing. When it comes to converting words into sales, you're in good hands with Bob Bly. After all, it is his 100th book!
So, if you want to make more sales - and improve all your written communications - why in the world wouldn't you buy it?
It was a slog most of the way through this book.
But I'm a completist, so I had to finish it.
Every now and then there's seriously sound advice, but for the most part it's like reading a dictionary.
All the while I was vacillating between two thoughts: "I got the book at discount, so I can't give it a one star rating," and, "for what I paid for this book, the nuggets of gold interspersed between the long lists of words are worth at least a two star rating."
But then the big surprise...
There's a wealth of copywriting gold waiting at the end of the book.
So it's worth at least four stars. (I reserve five star ratings for John Steinbeck novels and such, so four stars are like five star ratings for me.)
I can heartily recommend the book.
Thankfully. Because I was dreading giving the revered Bob Bly only one or two stars. (Phew!)
Bob Bly reveals how you, as a serious copywriter, can elevate your copywriting-skills to an entirely new level.
Twenty years ago, Bob’s copywriting genius allowed me, as one of seven sales agents, to capture over 80 percent of all company sales during my very first year with Micell Technologies, a biotechnology company in Raleigh, North Carolina.
I urge every marketer and copywriter to read Bob’s new book -- and learn from the master.
So I go to, the ebook and look in the TOC...
What do I find... a section: Stroke the Readers Ego" and voila...
What a great resource Robert... Is This Cheating?
Haven't read the entire section yet... just drafting on the special sense of the work done here.
Having said that, everyone should read the introduction. The points the author makes about poor communication are important and should be read by all.