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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance by [Marr, Bernard]
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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Kindle Edition

3.7 out of 5 stars 33 customer reviews

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Editorial Reviews

From the Back Cover

GET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATAINTO REAL-WORLD RESULTS

There is so much buzz around big data. We all need to know whatit is and how it works. But what will set you apart from the restis actually knowing how to use big data to get solid,real-world business results – and putting that in place toimprove performance.

Big Data shows you how to implement the same practicesthat leading firms have used to access new dimensions ofprofitability. You'll learn from clear explanations and countlessexamples how successful organizations large and small use the SMARTmodel to get ahead:

  • Start with Strategy
  • Measure Metrics and Data
  • Apply Analytics
  • Report Results
  • Transform Business

About the Author

BERNARD MARR – the 'Big Data Guru' – is one ofthe world's most highly respected voices anywhere when it comes todata in business. In Big Data, you have access to techniquesfor converting raw information into real business results. Marrbrings complex concepts down to earth, so you can use data theSMART way to transform everything you do.


Product details

  • File Size: 3291 KB
  • Print Length: 233 pages
  • Page Numbers Source ISBN: 1118965833
  • Publisher: Wiley; 1 edition (January 9, 2015)
  • Publication Date: January 9, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00S4TBEJK
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #404,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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33 customer reviews

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August 11, 2015
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