From the Back Cover
GET SMART LEARN TO CONVERT THE PROMISE OF BIG DATAINTO REAL-WORLD RESULTS
There is so much buzz around big data. We all need to know whatit is and how it works. But what will set you apart from the restis actually knowing how to use big data to get solid,real-world business results and putting that in place toimprove performance.
Big Data shows you how to implement the same practicesthat leading firms have used to access new dimensions ofprofitability. You'll learn from clear explanations and countlessexamples how successful organizations large and small use the SMARTmodel to get ahead:
- Start with Strategy
- Measure Metrics and Data
- Apply Analytics
- Report Results
- Transform Business
About the Author
BERNARD MARR the 'Big Data Guru' is one ofthe world's most highly respected voices anywhere when it comes todata in business. In Big Data, you have access to techniquesfor converting raw information into real business results. Marrbrings complex concepts down to earth, so you can use data theSMART way to transform everything you do.