Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance 1st Edition

4.2 out of 5 stars 191 ratings
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ISBN-13: 978-1118965832
ISBN-10: 1118965833
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Editorial Reviews

From the Inside Flap

GET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:

  • Start with Strategy
  • Measure Metrics and Data
  • Apply Analytics
  • Report Results
  • Transform Business

From the Back Cover

GET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:

  • Start with Strategy
  • Measure Metrics and Data
  • Apply Analytics
  • Report Results
  • Transform Business

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (March 9, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1118965833
  • ISBN-13 ‏ : ‎ 978-1118965832
  • Item Weight ‏ : ‎ 11.7 ounces
  • Dimensions ‏ : ‎ 5.4 x 0.7 x 8.3 inches
  • Customer Reviews:
    4.2 out of 5 stars 191 ratings

About the author

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Bernard Marr is an internationally best-selling business author, world-renowned futurist, keynote speaker and strategic advisor to companies and governments. He advises and coaches many of the world’s best-known organizations on strategy, digital transformation, and business performance.

LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world.

He has authored 19 best-selling books, is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his over 2 million social media followers and shares content that reaches millions of readers.

You can connect with Bernard on LinkedIn, Twitter, Facebook, Instagram or YouTube. If you would like to talk to Bernard about any advisory work or speaking engagements then you can contact him at www.bernardmarr.com

Customer reviews

4.2 out of 5 stars
4.2 out of 5
191 global ratings

Top reviews from the United States

Reviewed in the United States on August 11, 2015
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Top reviews from other countries

Barry Avis
5.0 out of 5 stars Use Big Data in a SMART way to ensure it works for you
Reviewed in the United Kingdom on February 21, 2022
Ronald Fraser
5.0 out of 5 stars A good read for anyone who's job uses data in their day to day
Reviewed in the United Kingdom on March 16, 2021
Mrs. Elizabeth A. Graney
5.0 out of 5 stars Easy read and great introductory text.
Reviewed in the United Kingdom on February 11, 2017
avidreader
5.0 out of 5 stars easy to understand for non-specialists and makes a compelling case ...
Reviewed in the United Kingdom on June 30, 2016
Gelder
5.0 out of 5 stars Excellent book from start to finish
Reviewed in the United Kingdom on February 26, 2016