- Paperback: 120 pages
- Publisher: Stu\Heinecke#a/k/a HMV Digital Editions; 1 edition (December 19, 2013)
- Language: English
- ISBN-10: 0615942695
- ISBN-13: 978-0615942698
- Product Dimensions: 8.2 x 0.3 x 8.2 inches
- Shipping Weight: 10.1 ounces (View shipping rates and policies)
- Average Customer Review: 25 customer reviews
- Amazon Best Sellers Rank: #2,935,495 in Books (See Top 100 in Books)
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Big Fat Beautiful Head: A book of cartoons by Stu Heinecke Paperback – Large Print, December 19, 2013
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About the Author
Stu Heinecke is an author, cartoonist and hall of fame-nominated marketer. His cartoons appear regularly in The Wall Street Journal, while his pioneering work with cartoons in advertising and marketing campaigns has resulted in one of the most successful track records in the history of direct marketing. He is the founder and President of a new non-profit organization, Cartoonists.org, and CartoonLink, a marketing service that uses cartoons to power direct marketing, e-marketing and CEO contact campaigns. Mr. Heinecke lives in Seattle.
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Some great laughs, some nodding chuckles, and one that had my wife saying, "That's you every year when we close the pool!"
One suggestion to readers: Though the text comes first (on the left-hand page), look at the cartoon first (on the right-hand page) and then read the explanation.
I've recommended his cartoons to friends since I first saw them and plan to recommend his book to everyone I know. My only problem with it was that it was too short!
Gary Larson can get away with adding tons of explanations to his cartoons, but even Gary doesn't waste every other page on text.
I bought the book to learn more about Stu's cartoons. Lots of good ideas, but I feel somewhat ripped-off, in getting only half-a-book's worth of his art and commentary.
This book is in a fairly unique position in that it's a book of cartoons but also a book about cartoons. It contains 50 of the author's choicest offerings and each comes accompanied by a 100-word blurb about the cartoon which usually describes the situation portrayed in more detail or the background of what made the author pen this particular work in the first place.
On the positive side, I'm a tough sell when it comes to humor and many of these caused me to actually laugh. I'm amused by much but don't typically let it out. Heinecke is a surprisingly funny guy even by my standards for the term. The book is also unique in that it does what I always want books about comics to do which is to describe in more detail the background of what's being drawn. The comic form is so terse by its nature that often I think we all want a few more words than the 10 we typically get and this book gives us that missing detail.
To the negative, this is really short. As I said above it's 50 comics and at its current Amazon selling price that's 20 cents per comic. it would be more cost effective to actually subscribe to the Wall Street Journal and just read the comics (which I'm sure happens more than people will admit). The inherent terseness of the comic writer is still evident in the short, large-font blurbs as well. There's more description but there's still not everything you would hope for.
In summary, this is a nice offering from a funny author but it's probably one to pick up on the clearance rack. Its all of a 20-minute read and you should determine the price you would pay based on that.
The sly humor of his cartoons combined with the personal, political, and economic points of view he reveals in the commentary make me think Stu would be a great guy to shoot the breeze with. Speaking of breezes, you'll breeze through this book. But Stu is a marketing guy; he'd probably agree that you should always leave the customer wanting more. You will definitely want some more laughs from Stu.
Thanks to NetGalley and the publisher for the complimentary electronic review copy!