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Big Good: Philanthropy in the Age of Big Data & Cognitive Computing Kindle Edition
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This book would also be great as an audio book.
This book is a comprehensive overview of what the use cases are, what the subspecialties are, what is required in terms of time and staffing to deliver solutions, and what your organization stands to gain from making the investment. I'd highly recommend to any of the following
Organization Leaders trying to decided whether to invest
Technologists trying to get a high to mid-level overview of the problem domain
Managers & Technical leaders researching how to run this type of project
While this book approaches the discussion from the point of view of the author's specific business sector, the information easily transfers to other verticals. This book is poised to be THE break out text for the uninitiated. Period. Full stop. No qualification.