- Paperback: 432 pages
- Publisher: Avery (February 28, 2008)
- Language: English
- ISBN-10: 9781583333037
- ISBN-13: 978-1583333037
- ASIN: 1583333037
- Product Dimensions: 7.3 x 1.1 x 9.3 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 27 customer reviews
- Amazon Best Sellers Rank: #2,386,352 in Books (See Top 100 in Books)
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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World Paperback – February 28, 2008
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"If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem."
-Laurie David, founder of StopGlobalWarming.org and a producer of "An Inconvenient Truth"
"When the subject is the environment, Diane MacEachern has long been ahead of the times."
-"The Christian Science Monitor"
aIf you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.a
aLaurie David, founder of StopGlobalWarming.org and a producer of "An Inconvenient Truth"
aWhen the subject is the environment, Diane MacEachern has long been ahead of the times.a
a"The Christian Science Monitor"
aThe most important book your book club will read this yeara] "Big Green Purse" is a amust read, save, refer toa book that will get us through the next critical decision making years.a
-Mary Hunt, inwomenwetrust.typepad.com
aA very good all-encompassing book about our environment and how individuals can make a differencea]The perfect gift for someone who needs a friendly book on how to be more green.a
a"Big Green Purse" is a highly informative, well researched and important green living book for womena]itas the kind of reference book every green mom should have on her bookshelf.a
aThis book helps us realize the power we have to make a difference through our purchasesa]Who better to show us all the best and easiest ways to green our lives than Diane MacEachern?a
aOne of the most informative and life changing booksa]instead of just telling us the three Ras (Reduce, Reuse, Recyle) Diane actually tells us how we can do it.a
aIf money talks, Diane MacEachern is using hers to say aSave the Planet.a a]MacEachern has shopped green for 20 years and has lots of tips for whatas worked for her and what hasnata]In "Big Green Purse," MacEachern encourages readers to take the power of the purse to aneven higher level.a
-Body + Soul
"Best-selling environment writer Diane MacEachern shows women -- who spend 85 cents of every dollar in the marketplace -- how to start wielding their purchasing power for the good of the planet, and buying green as if their lives depended on it.a
- Plenty magazine
aA fat compendium of tips on how to buy everything from furniture to cosmetics that is more environmentally-friendly, without getting bamboozled by greenwashing."
aA call-to-action with a simple message: women, use the power of your purse to solve the environmental crisis, while protecting yourselves and families.a
aGet your copy today!...MacEachern doesn't mince her words and she isn't soft- pedaling this issue. She's a warrior princess, a fighter, a Queen, and she is not taking prisoners. She's out to help save the environment - but she can't do it alone. We're her army. Buy her book...get her widget, and join the fight."
-Yvonne DeVita, (www.lipsticking.com)
a"Big Green Purse" is an everyday consumer's resource - almost like a phone book's worth of information. It is a well -organized and easy to read guide that offers do- able suggestions for buying everything from beauty products to cars, cleaning products and food.a
-Andrea Learned, Learned on Women
""Big Green Purse" is not just a list of things you should buy or avoid, rather MacEachern explains in detail the current marketplace, the issues and what the impact of buying these green purchase will make on the environment."
aThe book is a great resource for anyone not just women who are interesting in learning howto make better environmental decisions with their purchases.a
aWe forget too much how much power we hold in our hands as consumers and how much good we can do with it. This book is a perfect guide for using this power in a green and wise way.a
?If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.?
?Laurie David, founder of StopGlobalWarming.org and a producer of "An Inconvenient Truth "
?When the subject is the environment, Diane MacEachern has long been ahead of the times.?
?"The Christian Science Monitor"
?The most important book your book club will read this year? "Big Green Purse" is a ?must read, save, refer to? book that will get us through the next critical decision making years.?
-Mary Hunt, inwomenwetrust.typepad.com
?A very good all-encompassing book about our environment and how individuals can make a difference?The perfect gift for someone who needs a friendly book on how to be more green.?
?"Big Green Purse" is a highly informative, well researched and important green living book for women?it's the kind of reference book every green mom should have on her bo
About the Author
Diane MacEachern, the founder and CEO of Big Green Purse, is passionate about empowering women to use their marketplace clout to protect the environment.
A best-selling author, successful entrepreneur, sought-after public speaker, and long-time conservationist, she has launched the only company in the U.S. dedicated specifically to transforming women’s environmental concerns into measurable improvements in our quality of life.
Diane encourages women to green the marketplace by choosing products whose use or manufacture offer the greatest environmental benefit. Through her books, articles and speeches she motivates women to take actions that will make a difference. She helps environmental organizations engage more women as members, activists, and donors. She also encourages companies to green their products to appeal to more women consumers.
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"This is one of the most informative and life changing books I've ever read. It beats those 'self-help' books hands down as this actually contains practical information that you can use and apply for the rest of your life."
Women spend eight-five cents of every dollar in the US marketplace. Big Green Purse is about harnessing that spending power to improve the environment, influence manufacturers and to help you and your family to live a simpler, cleaner and healthier life.
Although my wife recommends reading the whole book, for those that are short on time it's broken into digestable chunks, such as cars, produce, cosmetics, kids and babies, and so on. Even if you don't read the whole chapter there is a wrap up section at the end which summarizes the main points.
She found it extremely interesting as it gave lots of excellent facts and statistics but doesn't lay on a guilt-trip. However you might feel unwell after reading about all the crap we're putting into our bodies... It makes you want to change your lifestyle for the better and shows easy ways to do this without spending any more money.
There are lots of practical tips and suggestions for which products to buy and avoid. These tips are actually useful rather than generic "buy natural" advice you often get. The book has seven Big Green Purse shopping principles:
Read the label
Support sustainable standards
Look for third party verification
Choose fewer ingredients
Pick less packaging
Instead of just telling us the three R's (Reduce, Reuse, Recyle) Diane actually tells us how we can do it. She expands on information that most of us know at least a little bit about, and my wife picked up a few new facts as well:
Clean, don't sterilize. Avoid anti-bacterial products such as soaps and personal care products as they do more harm than good
Avoid fragrances, phthalates, parabens and triclosan in cosmetics and personal care products
Buy sustainable seafood with the MSC label and select small fish like trout over the larger predators like tuna and seabass
Only certain types of plastics can be recycled - if you have to buy items in plastic, buy ones that can easily be recycled
Plant an eco-lawn as a great alternative to a traditional lawn.
If you plant three trees on the west side of your home you can trim your air-conditioning bill by up to 30% due to the shade they create.
In summary it's a great reference book to have on hand when you go shopping for certain products and although it's geared to women, it has many ideas that men and women would equally find interesting. Finally, my wife says "buy this book and lend to all your friends!"
We should support only businesses that take strong measures to ensure that they are not polluting the environment and that they conduct business with humanitarian practices. When corporations do not sell their product they will either change what is offensive, or their business will die. That is the beauty of a capitalist society; success is measured by financial strength. And, we as the consumer have the power to influence which companies survive.
MacEachern takes time to point out which companies are "greenwashing" and how to avoid those products.
She focuses on the following:
Coffee, tea and chocolate
Clothing and assessories
Personal care products
The book is empowering because we learn that each of us counts in making the world more environmentally safe.
By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet