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The Big Picture: Essential Business Lessons from the Movies Paperback – January 15, 2010
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The connection between the movies and business wisdom has been there all along. It took Kevin and Michael to bring it into sharp, digital-age focus. Gerry Lopez, CEO, AMC Entertainment Inc. --Gerry Lopez, CEO, AMC Entertainment Inc.
The Big Picture will open your mind about the power of storytelling, whether it s for a speech, a business presentation, or a one-on-one with a business associate or a member of your family. Great job, Kevin and Michael. You have given me a new reason to go to the movies. Jim Donald, CEO, Haggen, Inc. and former CEO, Starbucks Coffee Company --im Donald, CEO, Haggen, Inc. and former CEO, Starbucks Coffee Company
From the Inside Flap
The Big Picture: Essential Business Lessons from the Movies shows you how the stories in movies can inspire solutions in your business life. From brand marketing to ethics, leadership to customer focus, planning to rule breaking, everything you need to know about business is found in your favorite movies. Want to know about brand marketing? Believe it or not, American Gangster and Sex and the City have some can't-miss information. Planning a big event? Take a new look at Hoosiers. Concerned about ethics? Then The Bridge on the River Kwai is your movie. Authors Kevin Coupe and Michael Sansolo have distilled lessons for your business and career from over 60 movies. After reading The Big Picture: Essential Business Lessons from the Movies, you'll never look at movies, or business, in the same way again.
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1. Action/Adventure movies [1-10]
2. Biopic/Documentary movies [11-14]
3. Classics [15-21]
4. Comedy [22-35]
5. Date movies [36-41]
6. Drama [42-51]
A. Alphabetical listing of movies
B. Movies categorized by the six business topics
Each of the business lessons were categorized as either (1) Rule Breakers, (2) Leadership, (3) Ethics, (4) Branding, (5) Planning, or (6) Customer Focus. Many of the business lessons were tagged with more than one of the six business topics. Since this was supposed to be a "Business Book," I would have liked it much better if it had been organized as follows:
I. Rule Breakers - Be the exception, not the rule
>>16. Don't take the uneducated risk
>>22. Be different
>>48. Travel the road less taken
II. Leadership - Stand up & take responsibility
>>23. In tough times, quality wins
>>28. Nearly everyone can be a leader
>>36. Cross the thin line between good & great
III. Ethics - Do the right thing
>>19. Do the right thing
>>30. Make the right decisions
>>47. Know the value of ethics & truth
IV. Planning - Get the facts & do research so you can plan
>>1. Denial is never a good idea
>>20. Stick to the fundamentals
>>43. Get busy living
V. Branding - Stand out & know your place
>>14. Shape perception to succeed
>>27. Everybody needs a fish story
>>42. Protect your brand
VI. Customer Focus - Don't forget you answer to the customer
>>12. Celebrate diversity
>>24. Be the customer
>>37. Use word-of-mouth advertising
The way the book was actually organized caused me to wonder about the significance of most or almost all the business lessons posed. Sure, they made sense, but how was I going to convert them from the written page into my head so they become working knowledge for me? There were 25 lessons tagged as Rule Breakers, 24 tagged as Leadership, 17 tagged as Ethics, 12 as Branding, 12 as Planning, and 9 as Customer Focus. And I failed to find in the book the definitions for any of the six tags. I have taken a little liberty in defining each herein above.
All in all, I thought the scope of the book was too large to be neatly organized. The concept of using movies to provide metaphors when explaining business lessons is great. But why not focus on just the marketing aspects of business: Branding and Customer Focus? Or why not focus on the leadership aspects of business: Leadership, Ethics, and Planning? Or maybe the strategic aspects of business: Rule Breakers, Strategy, Innovation, & Business Models?
What this book does well is point out that anyone with a point to make (whether in business or not) can cite scenes or aspects of a movie or movies to help communicate their message better. In my business coaching days I often cited the scene in You've Got Mail where Tom Hanks guessed how much Meg Ryan's little book store grossed in a year. He explained he was able to do so because he was in the book business. The business lesson: If you know your business, your market, and your industry, then you can easily estimate what your competition is doing. There are few secrets when someone is in the know. 4 stars!
In "The Big Picture" various films are summarized and coded to highlight certain business concepts. For example, Tucker is coded for Branding, Rule-Breaking, Customer Focus and Leadership. You can go through the book and look for situations that you might like to address to your team, and use the film summary as a discussion. The codes will let you scan quickly to see what applies to your situation.
Since film involves two senses, sight and sound, it is a powerful medium to engage everyone's mind and emotions. We love drama, don't we, and this is a handy book to extract a number of business concepts from familiar films like "Big,", "Star Trek, The Last Frontier", "The Guns of Navaronne" and many more. The situations are not particularly deep in most cases, but they are sufficiently important to fit many business situations that apply to almost any work you might be doing.
This is enjoyable reading but also a useful reference to keep on the shelf for the next time you need to get your team together and deal with an issue of importance. Using films can add excitement and fun as well as a bigger impact to your message. You probably will want to keep a copy handy.
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