Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results 2,014th Edition, Kindle Edition
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Top Customer Reviews
Typically, the books are filled with untold pointless analogies and pie-in-the-sky statistics. 10 things you must.do.now! to revive your brand, make a big splash on social media, cut spend, increase ROI, whatever buzzwords are needed to make you buy the book.
David Giannetto's Big Social Mobile is all about realism. What are marketers actually facing in today's connected world? What are the dirty, nitty-gritty details that keep them awake at night, the challenges of dealing with an over-connected, expectant, entitled smartphone culture, and how do they handle that?
But there's good news. A light at the end of the tunnel, so to speak. Because David addresses the buzzwords (actually, he named a book after them) - and directly gets into the details of how companies can be successful in engaging customers, through personal, relational marketing, using big data, social networks, and mobile technology. If you're a digital marketing professional, a marketing professional, or anyone who is interested in how these technologies are going to affect your life, pick up a copy of Big Social Mobile. You won't regret it.
Usually, business books about social media just sound like chicken little.
Big Social Mobile is different. I think part of the reason is because Giannetto is not a marketer, and he doesn't come from the social world. He's a big data analyst, and he understands how the nuts and bolts of how business works - how invoices get paid, how sales teams determine P&L.
That perspective gives us a compelling map for how to navigate the transition to a big social mobile world - by feeding all that new data into the systems that are already in place within your business.
It's simple, but revolutionary. And refreshingly free from hype.
As a communications professional, I immediately gravitated to the section "Understanding the New Social Consumer" and found myself immediately inspired to speak my customer's language more intentionally. What I appreciate most is the clarity with which the author presents previously confusing concepts. No fluff here. I find myself bookmarking concepts at every turn. One quote worth pondering here is:
"While this is a difficult task for companies who reflexively talk to customers from the narrow perspective of "what can I sell them," Big Social Mobile enterprises are motivated to understand today's consumer not only so that they can convert consumers to customers but also so that they can create an influential community attached to their brand--a community that will multiply its reach and influence and generate additional sales opportunities..."
I highly recommend this book if you want to take your business to the next level this year.
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