- Hardcover: 240 pages
- Publisher: Palgrave Macmillan; 2014 edition (January 27, 2015)
- Language: English
- ISBN-10: 1137410396
- ISBN-13: 978-1137410399
- Product Dimensions: 1 x 6.5 x 10 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: 37 customer reviews
- Amazon Best Sellers Rank: #983,516 in Books (See Top 100 in Books)
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results 2014th Edition
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"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire
"Big Social Mobile is a must-read for everyone from small business managers to corporate executives read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne
"Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid
"Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure
"Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute
About the Author
David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. He is the author of The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and a former professor of organizational behavior in Rutgers University's Executive MBA program.
Learn more about becoming big, social, and mobile at: www.bigsocialmobile.com
Top customer reviews
Typically, the books are filled with untold pointless analogies and pie-in-the-sky statistics. 10 things you must.do.now! to revive your brand, make a big splash on social media, cut spend, increase ROI, whatever buzzwords are needed to make you buy the book.
David Giannetto's Big Social Mobile is all about realism. What are marketers actually facing in today's connected world? What are the dirty, nitty-gritty details that keep them awake at night, the challenges of dealing with an over-connected, expectant, entitled smartphone culture, and how do they handle that?
But there's good news. A light at the end of the tunnel, so to speak. Because David addresses the buzzwords (actually, he named a book after them) - and directly gets into the details of how companies can be successful in engaging customers, through personal, relational marketing, using big data, social networks, and mobile technology. If you're a digital marketing professional, a marketing professional, or anyone who is interested in how these technologies are going to affect your life, pick up a copy of Big Social Mobile. You won't regret it.
Usually, business books about social media just sound like chicken little.
Big Social Mobile is different. I think part of the reason is because Giannetto is not a marketer, and he doesn't come from the social world. He's a big data analyst, and he understands how the nuts and bolts of how business works - how invoices get paid, how sales teams determine P&L.
That perspective gives us a compelling map for how to navigate the transition to a big social mobile world - by feeding all that new data into the systems that are already in place within your business.
It's simple, but revolutionary. And refreshingly free from hype.
As a communications professional, I immediately gravitated to the section "Understanding the New Social Consumer" and found myself immediately inspired to speak my customer's language more intentionally. What I appreciate most is the clarity with which the author presents previously confusing concepts. No fluff here. I find myself bookmarking concepts at every turn. One quote worth pondering here is:
"While this is a difficult task for companies who reflexively talk to customers from the narrow perspective of "what can I sell them," Big Social Mobile enterprises are motivated to understand today's consumer not only so that they can convert consumers to customers but also so that they can create an influential community attached to their brand--a community that will multiply its reach and influence and generate additional sales opportunities..."
I highly recommend this book if you want to take your business to the next level this year.