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The Big Switch: Rewiring the World, from Edison to Google Edition Unstated

4.3 4.3 out of 5 stars 281 ratings

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Editorial Reviews

From Publishers Weekly

While it may seem that we're in the midst of an unprecedented technological transition, Carr (Does IT Matter?) posits that the direction of the digital revolution has a strong historical corollary: electrification. Carr argues that computing, no longer personal, is going the way of a power utility. Manufacturers used to provide their own power (i.e., windmills and waterwheels) until they plugged into the electric grid a hundred years ago. According to Carr, we're in the midst of a similar transition in computing, moving from our own private hard drives to the computer as access portal. Soon all companies and individuals will outsource their computing systems, from programming to data storage, to companies with big hard drives in out-of-the-way places. Carr's analysis of the recent past is clear and insightful as he examines common computing tools that are embedded in the Internet instead of stored on a hard drive, including Google and YouTube. The social and economic consequences of this transition into the utility age fall somewhere between uncertain and grim, Carr argues. Wealth will be further consolidated into the hands of a few, and specific industries, publishing in particular, will perish at the hands of crowdsourcing and the unbundling of content. However, Carr eschews an entirely dystopian vision for the future, hypothesizing without prognosticating. Perhaps lucky for us, he leaves a great number of questions unanswered. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Carr's provocations are destined to influence CEOs and the boards and investors that support them. -- Wall Street Journal

Compulsively readable—for nontechies, too—as it compellingly weaves together news stories, anecdotes, and data. --
Fast Company

Persuasive, well-researched, authoritative and convincing....He's reasonable in his conclusions and moderate in his extrapolations. This is an exceedingly good book. --
Techworld

Quick, clear read on an important theme. --
BusinessWeek

Product details

  • ASIN ‏ : ‎ 0393062287
  • Publisher ‏ : ‎ W. W. Norton & Company; Edition Unstated (January 17, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 276 pages
  • ISBN-10 ‏ : ‎ 9780393062281
  • ISBN-13 ‏ : ‎ 978-0393062281
  • Item Weight ‏ : ‎ 1.22 pounds
  • Dimensions ‏ : ‎ 6.4 x 1 x 9.6 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 281 ratings
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Nicholas Carr is an acclaimed writer whose work focuses on technology, economics, and culture. His books, including the Pulitzer Prize finalist "The Shallows: What the Internet Is Doing to Our Brains," have been translated into more than 25 languages. He is a visiting professor of sociology at Williams College in Massachusetts and was formerly executive editor of the Harvard Business Review. In 2015, he received the Neil Postman Award for Career Achievement in Public Intellectual Activity from the Media Ecology Association.

A New York Times bestseller when it was first published in 2010 and now hailed as “a modern classic,” "The Shallows" remains a touchstone for debates on technology’s effects on our thoughts and perceptions. A new, expanded edition of "The Shallows" was published in 2020. Carr’s 2014 book "The Glass Cage: Automation and Us," which the New York Review of Books called a “chastening meditation on the human future,” examines the personal and social consequences of our ever growing dependency on computers, robots, and apps. His latest book, "Utopia Is Creepy," collects his best essays, blog posts, and other writings from the past dozen years. The collection is “by turns wry and revelatory,” wrote Discover.

Carr is also the author of two other influential books, "The Big Switch: Rewiring the World, from Edison to Google" (2008), which the Financial Times called “the best read so far about the significance of the shift to cloud computing,” and the widely discussed and debated "Does IT Matter?" (2004).

Carr has written for many newspapers, magazines, and journals, including the Atlantic, the Wall Street Journal, the New York Times, the Washington Post, Wired, Nature, and MIT Technology Review. His essays, including “Is Google Making Us Stupid?” and “The Great Forgetting,” have been collected in several anthologies, including The Best American Science and Nature Writing, The Best Spiritual Writing, and The Best Technology Writing. Carr is a former member of the Encyclopedia Britannica’s editorial board of advisors and was a writer-in-residence at the University of California at Berkeley’s journalism school. Since 2005, he has written the popular blog Rough Type, at www.roughtype.com. He holds a B.A. from Dartmouth College and an M.A., in English and American Literature and Language, from Harvard University.

More information about Carr's work can be found at his website, www.nicholascarr.com. [Author photo by Scott Keneally.]

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4.3 out of 5 stars
4.3 out of 5
281 global ratings

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Nikita I.
5.0 out of 5 stars Very good for non-technical people
Reviewed in Germany on September 29, 2018
Michel
4.0 out of 5 stars Deep focus on business changes
Reviewed in Brazil on January 19, 2015
One person found this helpful
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Ari.s.
4.0 out of 5 stars interessante
Reviewed in Italy on July 9, 2016
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Pablo
4.0 out of 5 stars Must para cualquier emprendedor
Reviewed in Spain on April 5, 2016
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VeerJain
5.0 out of 5 stars Five Stars
Reviewed in India on January 30, 2016