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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind 1st Edition
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Top Customer Reviews
Schmitt uses the next 120 pages to discuss the concepts behind big think in detail. This is the strength of the book as the ensuing chapters provide examples as well as a few well placed tools and process descriptions that can help the reader implement the ideas behind big thinking.
Chapter 1: Big Think and the Trojan Horse talks about the essence behind the need to think outside of the normal constraints and have an approach for generating the next big idea.
Chapter 2 Sourcing Ideas demonstrates the realizations that while many of the fundamentals of strategy may be the same; it does not mean that the content of the strategy needs to be generic. This chapter discusses all of the different inputs and sources enterprises and leaders can use to think big.
Chapter 3: Evaluating the ideas provides processes and approaches for organizing and sifting through potentially big ideas. Here there are a few tried and true marketing idea generation techniques and unfortunately Schmitt recommends using traditional tools such as financial impact to assess ideas. It has been my experience that those are small think tools that will limit your creativity and run counter to the ideas in a big think strategy.Read more ›
Big Think and the Trojan Horse
Sourcing Ideas - Steaks and Sacred Cows
Evaluating Ideas - How to Dig for the Gems
Turning Ideas into Strategy - What Would Mahler Do?
Executing Big Think - How to Pull the Ship over the Mountain
Leading Big Think - Guts, Passion - or Just a Robot?
Sustaining Big Think - From Sisyphus to Odysseus
The first thing you notice about this book is that it's not the typical scholarly look at some management theory that sounds good on paper but probably wouldn't translate to real life. Schmitt digs right in and relates his ideas and actions that have been developed from many years of working with companies. Many of the applications of these ideas weren't part of some strategy session or formal "brainstorming" gathering, but rather the result of conversations on the train or over steaks with the leaders of companies that were struggling with these very issues. As such, the whole presentation of the concepts has a "real" feel to them. I liked that...
The book centers around three leadership qualities and four strategy types you can use to move your company from small think to Big Think. The styles involve guts, passion, and perseverance.Read more ›
Throughout his narrative, Schmitt cites a number of organizations that established and then developed a culture that has avoided or overcome what James O'Toole so aptly characterizes (in his brilliant book, Leading Change) as "the ideology of comfort and the tyranny of custom." These organizations include Whole Foods Market, Apple Computer, IBM, The Metropolitan Opera, Samsung, and Vodaphone.
Here are several of the questions to which Schmitt responds, with rigor and eloquence:
1. What are the strategy tasks of Big Think?
2. Which idea sourcing tools tend to be most productive?
3. By what process can an organization benchmark outside of its industry?
4. By what process can Big Ideas be identified, evaluated, and selected?
5. What are the four types of Big Think strategy?
6. How to formulate a strategy for a Big Idea?
7.Read more ›
Most Recent Customer Reviews
Heard BIG THINK STRATEGY: HOW TO LEVERAGE BOLD IDEAS AND LEAVE SMALL THINKING BEHIND (Your Digital Coach), written by Bernd H. Schmitt and narrated by Sean Pratt. Read morePublished on December 29, 2013 by Blaine Greenfield
Entrapping. If you are interested in overcoming limitations of tactical thinking, breaking out of the box, or creative/strategic thinking, read this book.Published on March 13, 2010 by Paul R.
This is a fun book. Bernd H. Schmitt clearly enjoys not just working with ideas, but playing with them. Read morePublished on May 22, 2008 by Rolf Dobelli
Bernd Schmitt does it again with his Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind book. Read morePublished on April 28, 2008 by F. Petit
The author's ambitious goal is, as the title says, Big Think strategy is to leverage bold ideas and leave small thinking behind. Read morePublished on March 22, 2008 by Franco Arda