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Bigger Than This: How to turn any venture into an admired brand Paperback – January 23, 2018
"Devoted" by Dean Koontz
For the first time in paperback, from Dean Koontz, the master of suspense, comes an epic thriller about a terrifying killer and the singular compassion it will take to defeat him. | Learn more
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- William C. Taylor, Co-Founder, Fast Company, and author of Simply Brilliant
"This book, without a doubt, will create better companies in the years to come."
- Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence
"Bigger Than This is a small book with a very big font and an even bigger idea."
- Shaun Smith, Author of On Purpose: Delivering a Branded Customer Experience People Love
"Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start."
- Jamie Michele, Reader's Favorite
"Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter's book does a superb job of illuminating modern-day branding in a format that makes reading it a pleasure."
- Barry Silverstein, Foreword Reviews
"As 'real world practical' as it is insightfully 'user-friendly' in organization and presentation, 'Bigger Than This' is an extraordinary and invaluable read from cover to cover."
- Midwest Book Review
"This is a realistic, easy, and logical companion for any business venture willing to realize and share the story behind their products. A must-read for any entrepreneur."
- Seattle Book Review
"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever: you can read it in an hour and get the wisdom of years"
- Andy Milligan, Author of Bold: How to Be Brave in Business and Win
"The author's genuine enthusiasm for this topic is infectious. Expect your copy to become dog-eared...you're likely to find yourself referencing it again and again."
- David Glaze, Creative Director, Amazon
"Essential reading for any entrepreneur who wants their brand to be more empathetic."
- Heather McGough, Co-Founder, Lean Startup Co.
"5 out of 5"
- Marketing Week
"Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand."
- Brittany Golob, Editor, Transform Magazine
"If you are a business owner, this is an important book."
- Dr. Alex Mehr, CEO & Co-Founder, Mentorbox
"Bigger Than This is an executive's guide to the critical qualities, questions, and quirks behind every authentic brand. You're going to want a highlighter for this one."
- Ken Plasse, CEO, Fishpeople Seafood
"Seth Godin's and Fabian Geyrhalter's books are my go-to if you're interested in building a brand bigger than your product."
- Robbie Abed, Inc.com
From the Back Cover
Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture, may that be a commodity product or a hot startup, into a better, more beloved brand. "Fabian Geyrhalter quickly moves beyond the clichés, identifying key building blocks of an authentic brand and specific ways to leverage them. Brands need not be radically new to inspire passion, he argues, but thoughtful and honest in finding, telling and embracing their story. Perhaps most refreshingly, Geyrhalter's impatience for marketing fluff and business-speak keeps him focused on sharing insights for action. Bigger Than This is no collection of philosophical musings, but rather a guidebook for finding the potential in even the most mundane product or service." - David Glaze, Creative Director, AMAZON
- Item Weight : 6.9 ounces
- Paperback : 202 pages
- ISBN-10 : 0989646173
- ISBN-13 : 978-0989646178
- Product Dimensions : 4.72 x 0.46 x 7.48 inches
- Publisher : Brandtro (January 23, 2018)
- Language: : English
- Best Sellers Rank: #788,099 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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I cannot see how a professional brand, that specializes in branding, and is in this instance selling that brand, produce such a piece of crap like this book!?!
I've seen this author on social media and he seems very smart, but this book does not reflect that one bit.
Overall, I am tired of buying these supper crappy books on Amazon, so I returned it.
I was moved by the show, so I picked up the book. While reading this book, I landed a client with three businesses. One new, and the others for redesign. I can’t wait to implement what I’ve learned about branding in this book.
This book is invaluable for brand strategy.
It is an easy and educational read, thank you Fabian!
- Need to help your clients refer to some successful businesses’ case studies
- Care about creating brands with souls
- Believe in strong storytelling that makes impact for people
- Get inspiration to build good and long lasting brands
Top reviews from other countries
Das WARUM und WIE ist dabei viel stärker als das WAS. Wir sind stolz darauf, zu dieser Brand dazu zu gehören. Wir lassen sie Teil unserer eigenen Identität werden. Weil wir die Werte der Brand teilen und leben. ⠀⠀
Ihr müsst nicht immer mit technisch innovativen Ideen ankommen. Ihr müsst nur Emotionen wecken und die Herzen eurer Kunden gewinnen.⠀⠀
Überzeugt sie mit einer tollen Story, einem Glauben, einem tieferen Grund. Mit Transparenz, Solidarität und Individualität. Seid größer als euer Produkt und die Kunden werden euch lieben.
Das Buch ist toll geschrieben, mit interessanten Einblicken in die Unternehmen und deren Geschichte. Man erkennt, was sie besonders macht, weil sie einfach anders sind.