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Bill & Dave: How Hewlett and Packard Built the World's Greatest Company Hardcover – April 5, 2007
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A lesson plan for managers trying to make their own fame and fortune on an ever more competitive scale. -- San Francisco Chronicle
His tale of Hewlett-Packard's rise and fall recalls the time when, incredibly HP was cool. Malone chronicles how the two quickly outgrew what Packard called "that damn garage" and developed the HP Way, the cultural operating system standard for high tech companies. -- Wired
It's worth reflecting on how fine Bill and Dave's achievement really was. -- Newsweek
Malone has produced a biography, management guidebook, and business history, all in one. -- Businessweek
Mike Malone does the legacy of Hewlett and Packard a great service with this book. I hope it inspires a whole new generation of entrepreneurs to rise to the standards set by these two remarkable leaders. -- Jim Collins, author Good to Great, co-author Built to Last
Recounting the well-known HP stories and unearthing some new ones, his account of the two tech titans and the world they made has a fresh feel throughout. -- Washington Post
The book is the best account so far of the lives of the two men who started Silicon Valley and created many of its lasting traditions and institutions. -- San Jose Mercury News
About the Author
Michael S. Malone, a Silicon Valley native, is one of Americas most distinguished technology journalists. The former editor of Forbes ASAP and currently a popular Web columnist for ABC, he has written for The Wall Street Journal, The New York Times, Wired, and Fast Company magazines. Among his books are The Big Score, The Virtual Corporation, Infinite Loop, and Intellectual Capital.
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Top Customer Reviews
Every CEO and manager should read this book, it will show them how to run a successful company.
For several reasons that it would take me too long to explain, I have been reflecting lately on how instrumental Hewlett Packard, and The HP Way, have been to my life successes.
A 30 year HP veteran, who had worked in the same offices as Bill and Dave when the company employed only several thousand employees, recommended me this book.
I was hesitant at first to buy it because on one hand, I had already read many books about HP, including Dave Packard's own. On the other, I thought I needed to put this part of my life behind me. Anyway, I ended up buying it. Not only that, I ended up devouring it over this weekend :D. It has been a very rewarding experience and has left me feeling very fortunate that I could live the last stages of Bill and Dave's masterpiece. For once, the fact that I was hired in Spain, made me able to experience the good HP Way longer (since changes always take time to spread outside the Bay Area and at the time I was hired HP Spain was still the jewel of the crown in business over there; Carly's hiring didn't have much impact in HP Spain's policies while I was there). There is also the fact that things didn't get really bad until the merger was closed in 2002 (although I still remember Carly's betrayal of the "take vacation but I will lay you off anyway in June 2001").
I was so touched by the book that I ended up visiting Dave and Lucille's Packard graves, which are located at a cemetery nearby my home. And there I found the final surprise. Just as these men led very productive, but unostentatious, lives, so did when the left this world (at least for Dave Packard). Humble, unpretentious and barely identifiable among others, Dave and Lucille remains final destination is a testament of the exemplary life led by one of the greatest business titans of all time. Bill's remains are interred further south; I will have to visit them at another time.
I deeply recommend this book to aspiring entrepreneurs. The HP Way not only worked, but, as with many other excellent things that one encounters in life, once you have experienced something like that at its best, it's very difficult to settle for less.
So many of the organizations we encounter today are profoundly dysfunctional in ways that would seem to be easily remedied by implementing some of the common-sense practices that kept HP management in touch with reality, that insisted that decisions be made by those most qualified to make them, and that continually earned the respect and trust of employees and customers. I would commend this book as a study in servant leadership to anyone involved in leading any type of organization.
I visited Boeblingen (near Stuttgart) - the European headquarters of Hewlett-Packard in the late 90s and left deeply unimpressed by a large but seemingly directionless technology behemoth. It wasn't the kind of place where I wanted to develop my career in marketing communications.
Malone in his book Bill and Dave brings into perspective how important Bill Hewlett and David Packard were to the technology sector and modern business practices.
From a PR perspective, I found facinating the way Bill and David self-consciously built their own personal legends which helped support and extend the HP Way. The company's culture was built, extended and modified in a deliberate, planned manner unparalleled in any other company.
Packard and Hewlett wrote the book on corporate reputation without the help of big name agencies and invented the elements as they went along, combined with a wisdom worthy of Solomon.
Most Recent Customer Reviews
This is clear from the beginning and is especially exaggerated towards Dave...Read more