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Bill Kopatich - Build Your Authority: How to Stand Out, Become the Recognized Expert and Have Buyers Chasing You by [Kopatich, Bill]
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Bill Kopatich - Build Your Authority: How to Stand Out, Become the Recognized Expert and Have Buyers Chasing You Kindle Edition

4.0 out of 5 stars 18 customer reviews

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Length: 21 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Product Details

  • File Size: 1137 KB
  • Print Length: 21 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: FA Media Group; 1 edition (December 1, 2014)
  • Publication Date: December 1, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00QG6LJD4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #617,124 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Verified Purchase
If you're looking for a gameplan on how to build your authority and become the recognized expert in your area, then you'll definitely want to checkout this book. Bill has written a clear, easy-to-follow, and step-by-step blueprint to get you started asap... It should be required reading for all business owners... Highly recommended
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I got this book because I am interested in becoming more visible online. I also always thought I want to write a book but was intimidated by the prospect of having to write a book proposal and get a major publisher interested. The author lays out clearly in this book how the book publishing world has changed in the last couple of years and how self publishing is now common place and with the right guidance, such as Bill Kopatich offers in his book, I feel that it is now within my reach to write and publish my book in a very short amount of time.
This book opened me up to an entire new world and I can only recommend this book to any fellow professional or business owner that is looking to build their brand and reach online.
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I love this book! It is a concise guide packed with actionable examples of how to quickly, and effectively build your personal brand. His suggestions are easy, often inexpensive, or even free. The book is short, interesting, and easy to read. His methods support the title of his book!
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Though everything he's trying to tell you is true, it's simply basic PR steps. This "book" is a not-so-subtle sales promotion piece buy the author. His gimmick is to get you to publish a "book" as a "best-selling author," which he will make happen by running you through his "Industry Expert and Best-Selling Author" magic box. It's PR in a nutshell: Differentiate; Develop and Repurpose Content; Become the Recognized Expert. The differentiation here is that he has you publish a book so you can be introduced as a best-selling author.
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I gave it 5 stars because it was the right length and was easy to read. Bill gets how so called Hollywood stars are made and expresses that here in the interview. I'd definitely recommend this to anyone who is willing to put in the work but essentially it is an advertisement for his company's services to get people to see you as an expert.

Still good information for a such a short read.
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Bill's book really was an eye opener for me. He helped me understand that I can use my book writing passion to grow my business and that the benefits of being an author are not limited to earning royalties! This is particularly interesting for me because this means that I can combine my business and my favorite pastime which is writing. Bill describes exactly how my business can profit from my books and how I must integrate them into my overall business plan. Knowing this is very valuable for me and I can only say: Thank You, Bill Kopatich for writing this very helpful book!
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Verified Purchase
This transcript of an interview with the author is a short, succinct introduction to what anyone with aspirations of building his or her authority should consider doing.

There are a number of tactics discussed in the interview, such as publishing a book, conducting PR campaigns, and launching internet radio/podcast series. But I think the most valuable advice I walked away with was that every one of these tactics needs to bolster and magnify the others as part of an overall "Authority Marketing" strategy. Of course, we all "know" that... but knowing is never enough.

This interview is a great reminder for the importance of having a strategy.
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This isn't a book - it's merely a transcript of a self promotional interview by Bill Kopatich (i.e. an advertisement).
Bill tells you that to be an authority, you have to be an expert and you have to be best selling author, and promote this fact widely, and that this is difficult, so his company can help with this, without telling you how to do this apart from getting in touch with his company.

The valuable information in this book could be condensed into a single blog post - it's neither authoritative nor will it offer any advice other than "Write a book". You'll learn more by reading a few blog posts on this topic. Don't waste your time with this - instead - read the excellent book "Platform" by Michael Hyatt or if you need inspiration, consider "Tribes" by Seth Godin or to better understand your audience, "Running Lean" by Ash Mouraya.
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