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There is a fool in every market, Gurley wrote, quoting Warren Buffett. "If you don't know who it is, it is probably you."
184 Kindle readers highlighted this
Adam's focus on growth at the expense of profitability fit with an emerging business theory that it was best to acquire customers by any means necessary and then figure out how to make money later.
181 Kindle readers highlighted this
The next day, they told Schreiber that WeWork, which didn't have a single location, was worth $45 million. Without asking questions or pushing back, Schreiber agreed to commit $15 million to fund the idea in exchange for a third of a company that did not yet exist.
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Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork Hardcover – October 20, 2020

4.4 out of 5 stars 2,428 ratings

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Editorial Reviews

Review

New York Times’ Editors' Choice
Wired’s Books to Read This Fall
Bloomberg’s Nonfiction Title to Know this Fall
Newsweek’s Must Read Fall Nonfiction
Publishers Weekly Top Ten for Business & Economics
InsideHook's Best Books for October 


Billion Dollar Loser would be absorbing enough if it were just one man’s grandiosity, but Wiedeman has a larger argument to make about what Neumann represents.”
Jennifer Szalai, New York Times

“Wiedeman’s finest feat of reporting and double portraiture is his evocation of Neumann’s relationship with his financial savior (for a time) Masayoshi Son. . . to delve any further into their relationship would be to give away the plot of “Billion Dollar Loser,” which, like the most engrossing nonfiction stories, has a plot indeed, one that only reality could contrive.” 
 
New York Times Book Review, Editors Choice

"A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn....Wiedeman arranges the absurd details of their high lives in the C-suite into a pointillist portrait of wild hubris. "
Wired

"When life transcends art, tell it straight. That’s what Reeves Wiedeman, a New York contributing editor since 2016, has done with Billion Dollar Loser, the propulsive tale of WeWork’s, and Neumann’s, rise and fall."
The Atlantic

“A rollicking Hyperloop of a ride.”
San Francisco Chronicle

"An impressively reported and fast-moving tale of Neumann and WeWork's co-working house of cards...Wiedeman does a wonderful job uncovering the strange, surreal details that reveal what it was like to be in Neumann's orbit."
Pitchbook

"Wiedeman debuts with a thrilling page-turner. . . . What lifts this book to excellence is Wiedeman’s ease at presenting a complex business saga both understandably and entertainingly. Readers will feel like they are in the room with Neumann and his beleaguered colleagues during every twist and turn of this fascinating corporate train wreck.”
Publishers Weekly, Starred review

“Move over Theranos, there’s a new fallen unicorn in town. Wiedeman deftly takes us inside the much-hyped WeWork and its once venerated founder to find out what really happened—and what really went wrong.”
Newsweek

“In the distant future, when historians recall the geyser of cash that banks and venture capitalists directed to Silicon Valley, they will almost certainly use the catastrophic collapse of WeWork as a cautionary tale.” 
Bloomberg

“A swift, tragicomic saga of idealism, avarice, and unfettered ambition—as illuminating about WeWork as the past decade of venture-funded grandiosity, and an excellent case study in the power of branding. Reeves Wiedeman has a talent for the artfully deployed, jaw-dropping detail; there seems to be one on every page. Reading this book gave me the sensation of visiting a Potemkin village after a storm: wires dangling, trompe l'oeil flats at a tilt. Batshit, unsettling, and wholly satisfying.”
Anna Wiener, author of Uncanny Valley

“Adam Neumann thought he was the next Steve Jobs. In a vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel, Reeves Wiedeman follows the charismatic Neumann as he climbs to the mountaintop, then falls off, leaving readers to ponder whether he was a charlatan or a believer, or both, and ponder what this tale teaches about those who blindly followed WeWork up the mountain.”
Ken Auletta

About the Author

Reeves Wiedeman is a contributing editor at New York magazine, and has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper's, and other publications. 

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Product details

  • Publisher ‏ : ‎ Little, Brown and Company (October 20, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0316461369
  • ISBN-13 ‏ : ‎ 978-0316461368
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 6.25 x 1.25 x 9.5 inches
  • Customer Reviews:
    4.4 out of 5 stars 2,428 ratings

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4.4 out of 5 stars
4.4 out of 5
2,428 global ratings
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chris
3.0 out of 5 stars lacking insight
Reviewed in the United Kingdom on January 21, 2021
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5.0 out of 5 stars Excellent Read!
Reviewed in the United Kingdom on January 6, 2021
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4.0 out of 5 stars GRIPPING
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4.0 out of 5 stars Does success define whether an entrepreneur is visionary?
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4.0 out of 5 stars Greed... and FOMO
Reviewed in the United Kingdom on December 27, 2020
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