Biography - Ben & Jerry's
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Ben & Jerry were born within days of each other, and during school became fast friends over not being fast enough to run a mile in normal time. After having lackluster experiences in college and their love lives, they decided to open a restaurant business. But they weren't sure what they were going to do until they finally hit on ice cream. And they made it a success. Teaching themselves to make ice cream they made a plan for not only producing a good product, but also giving back and making their business not only profitable for themselves, but also for the community as well. The documentary details their becoming a publicly traded company and the eventual buyout they couldn't control as well.
Ben & Jerry are fantastic guys. It takes a very imaginative mind to take some incredibly good ice cream and do good with it as well. They were visionaries. And they just seem really nice too. What they are doing is genuine and they really believe in their work. I just am very impressed with them. I was greatly surprised by the buyout. I didn't realize that had happened but was happy that both are still active in the company and making sure it's still socially responsible.
From a visual aspect this was much like other documentaries. There were interviews with people, shots of the different factories, etc. But it was done in an easy way. They seemed well thought out and everything they said was interesting and important. As said before I would have liked to hear more about the ice cream itself.Read more ›
I found the biographical information interesting and Ben and Jerry contributed a lot to this film through photos and interviews. For those interested in small business entrepreneurship, and what I found really interesting about this film, the documentary also covers the growth of the company, the many growing pains a small business can encounter, and how solutions to problems slowly but surely led them to ultimately sell control of the company to Unilever.
Like many successful people, there were trials and tribulations along the way and they overcame them to form a highly successful company. This is not all. The pair were and still are highly civic minded. Their efforts on the corporate side always reflected their civic thinking. They wanted to make a difference in the world and their business was a way to do that. It is nice to see, even though they have sold their company, that Ben Cohen and Jerry Greenfield are still pushing for a better world. Right on!
Most Recent Customer Reviews
Good documentary. It is informative, inspiring, and shows the ethics that are so valuable in teaching business.Published 20 months ago by AB
This was a great video to show to my high school business class. Great examples of entreprenuers at their best. Highly recommend to anyone looking for a feel good success story.Published on October 31, 2011 by Keith D. Anderson
This documentary is about Ben and Jerry and the famous ice cream company. I really enjoyed this program. Read morePublished on February 13, 2011 by Educator