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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture Paperback – August 5, 2014

4.4 out of 5 stars 208 ratings

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Frequently bought together

  • The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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  • Korea: The Impossible Country: South Korea's Amazing Rise from the Ashes: The Inside Story of an Economic, Political and Cultural Phenomenon
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  • The Korean Mind: Understanding Contemporary Korean Culture
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Editorial Reviews

Amazon.com Review

An Amazon Best Book of the Month, August 2014: I always love a good immigrant story: a tale of a young person, transplanted from the “old country” and learning the ropes (and usually teaching them to her parents) in the new. But journalist Euny Hong’s The Birth of Korean Cool is that familiar tale’s obverse: at age 12, the Chicago-born American moved with her parents back to the South Korea of their birth. And like the displaced Hong herself, the Korea of 1985 grew up fast: it became, in short order, the nation of Samsung, of newly wealthy executives, and now, Hong contends, it has become the crown prince of Asian pop culture. A kind of memoir of a culture as well as of an individual life, Hong’s first nonfiction book (she previously wrote the novel Kept: A Comedy of Sex and Manners) mixes personal memoir with interviews and research to produce a rollicking, delightful, wise-guy story of how both she and her ancestral home became the cultural icons they are today. --Sara Nelson

Review

“Incisive and humorous… An excellent case study of calculated entrepreneurial moxie.” ―The New York Times Book Review

“Full of facts and entertaining to boot, it's definitely a gem.” ―EntertainmentWeekly.com

“An insightful book…[Hong's] brief chapter on Korea's han against Japan is both the best and most concise explanation I've read of the two countries' complicated and ancient feud.” ―Bloomberg Businessweek

“The rare book that's hilariously funny and also makes you smarter about world economies.” ―Vulture

“An incisive, colorfully written account of South Korea's cultural ascent.” ―Grantland

“Fabulously snarky…Hong is perfectly positioned to understand this complex Korean psyche while retaining enough distance (and cynicism) to evaluate it.” ―Helen Brown, The Telegraph (UK)

“Highly entertaining.” ―The Guardian (UK)

“Hong's breezy book is a good place to begin to understand this rising nation.” ―The Times (London)

“A witty chronicle of how pop culture shaped South Korea's meteoric rise from a war-torn nation to a technological giant.” ―The Forward

“Euny Hong playfully and insightfully dissects her native culture… There's much more to it than just ‘Gangnam Style.'” ―Charleston City Paper

The Birth of Korean Cool is a sparkling gem that falls into the must-read category… A satisfying and thought-provoking book by a first-rate journalist whose style is irresistible and informative all at once.” ―Pop Matters (Nine out of Ten Stars)

“It's Hong's voice, a funny, smart, often conflicted and witty combination of personal essay and observational journalism, which makes the book unique.” ―Clayton Moore, Kirkus Reviews

“Being both an outsider and an insider, Hong is the perfect guide to explain South Korean culture.” ―The Toronto Star

“Hong is a funny and uber-snarky observer and is as clever as clever can be...[As] laugh-out-loud funny and as spicy and memorable as the best homemade kimchi.” ―Library Journal

“A pleasing mix of Margaret Cho, Sarah Vowell and a pinch of Cory Doctorow.” ―Kirkus Reviews

“Full of insight and shocking facts, The Birth Of Korean Cool is a hilarious, gutsy, eye-opening account of Korean drive and success. I couldn't put it down. Euny Hong is a force of nature.” ―Amy Chua, Yale Law Professor and author of The Triple Package and Battle Hymn of the Tiger Mother

“If you're not fascinated by Korea yet, you damn well should be. The most innovative country on earth deserves a hilarious and poignant account on the order of Euny Hong's The Birth of Korean Cool. Her phat beats got Gangnam Style and then some.” ―Gary Shteyngart


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Product details

  • ASIN : 1250045118
  • Publisher : Picador (August 5, 2014)
  • Language : English
  • Paperback : 288 pages
  • ISBN-10 : 9781250045119
  • ISBN-13 : 978-1250045119
  • Item Weight : 8.8 ounces
  • Dimensions : 5.6 x 0.82 x 8.31 inches
  • Customer Reviews:
    4.4 out of 5 stars 208 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
208 global ratings
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Reviewed in the United States on January 1, 2019
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Reviewed in the United States on October 7, 2017
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Reviewed in the United States on December 16, 2016
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Reviewed in the United States on October 11, 2014
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Reviewed in the United States on July 29, 2015
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Top reviews from other countries

lg2
2.0 out of 5 stars Had the potential to be a good book.
Reviewed in the United Kingdom on January 1, 2019
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One person found this helpful
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AK
5.0 out of 5 stars If you felt it was all about electronics and cars, here is the possibly surprising next wave of Korean exports
Reviewed in the United Kingdom on April 1, 2015
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2 people found this helpful
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A.N.Other
5.0 out of 5 stars Brilliant intro to Korean pop culture - a great read
Reviewed in the United Kingdom on August 24, 2014
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3 people found this helpful
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Daniel
5.0 out of 5 stars Great insight into Korea's pop culture!
Reviewed in the United Kingdom on September 26, 2014
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Ms. E. Shepheard-Walwyn
5.0 out of 5 stars Very pleased. Seems like a good book
Reviewed in the United Kingdom on November 2, 2016
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