Bite The Dog: Build a PR Strategy To Make News That Matters Kindle Edition
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"Schneeberger brings with him 30+ years of journalism and public relations wisdom to help entrepreneurs and executives turn their messages into headlines." -- Eternal Leadership Podcast
From the Author
- Publication date : February 14, 2018
- File size : 4493 KB
- Word Wise : Enabled
- Print length : 194 pages
- ASIN : B079V673SR
- Language: : English
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- Text-to-Speech : Enabled
- X-Ray : Not Enabled
- Lending : Not Enabled
- Best Sellers Rank: #919,231 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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I hope this is the first of many books by Schneeberger.
Where this book shines is that Gary is more than a PR pro, he's a PR coach. His passion for helping people be their best comes through. It's like having your own Mr. Miyagi teaching you the ways of the master so you can Bite The Dog before it bites you.
The book is filled with engaging anecdotes of success — and failure — that illustrate how PR strategies play out in real life.
A helpful, enjoyable read.
Gary Schneeberger is one of the most thoughtful, fun and professional minds I've ever come across in the PR world. To get a book like this with information direct from the source at a steal like this is unheard of. I'm glad I picked it up!
If you work in marketing or PR, buy this book. You'll thank me.