Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian 1st Edition, Kindle Edition

3.6 out of 5 stars 4 customer reviews
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Editorial Reviews

From Booklist

Although the initial aim of this book was to offer 10-minute marketing solutions for libraries, the authors soon realized that “nothing worthwhile can get done in ten minutes.” Instead, they offer 10 strategies, among them word-of-mouth marketing (WOMM), outreach, advocacy, and branding. Thus, the library can find solutions for different audiences and budgets. One chapter covers “The New Marketing Tools” such as blogs, Twitter, and podcasts. The book is nicely designed and full of examples, lists, work sheets, and other aids. Although it could be read cover to cover, it is just as useful for browsing chapters or skimming the headings for ideas, such as creating a story bank or a wiki. This useful guide helps libraries tell their story and make their best practices known. --Patricia Hogan

Review

"Written and arranged in a concise, snappy manner, this book will be a valuable reference tool for everyone associated with library promotion and marketing. The real secret of marketing in new and original ways is simple just try it!" --The Australian Library Journal

"The volume contains specific examples of testimonies used in the marketing program and practical information not found easily in other sources ... highly recommended for libraries or other institutions or organizations wishing to undertake a marketing campaign without large expenditures." --Catholic Library World

"This book does an excellent job of capturing the essence of some of the newest venues that libraries should be utilizing to reach a variety of potential patrons." --Against The Grain

Product details

  • File Size: 1686 KB
  • Print Length: 152 pages
  • Publisher: Amer Library Assn; 1 edition (January 27, 2011)
  • Publication Date: January 27, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B004LDLCUY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #3,010,075 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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