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Geoffrey Cann

Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas Paperback – January 8, 2019

by Geoffrey Cann (Author), Rachael Goydan (Author)

4.5 93 ratings

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The oil and gas industry is at a crossroads.

Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already, and the leaders of oil and gas urgently need guidance on how digital both disrupts and enhances their industry.

Written by the world’s leading experts on the intersection of digital technologies and the oil and gas industry, Bits, Bytes, and Barrels sets out the reasons why adoption is slow, describes the size and scale of both the opportunity and the threat from digital, identifies the key digital technologies and the role that they play in a digital future, and recommends a set of actions for leaders to take to accelerate the adoption of digital in the business.

Providing an independent and expert perspective, Bits, Bytes, and Barrels addresses the impacts of digital across the breadth of the industry—from onshore to offshore, from upstream to midstream to integrated—and outlines a roadmap to help the decision-makers at all levels of the industry take meaningful action toward promising and rewarding digital adoption.

Print length

290 pages
Language

English
Publication date

January 8, 2019
Dimensions

6 x 0.73 x 9 inches
ISBN-10

1999514904
ISBN-13

978-1999514907
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Editorial Reviews

Review

"Peak oil, scarcity, and rising prices? No, the energy industry is in a new era of abundance and price pressure. In Bits, Bytes, and Barrels, the authors give valuable context and advice on how digital technologies are mandatory tools for progressive energy leaders to turn disruptive challenges into a generational opportunity." Peter Tertzakian, executive director, ARC Energy Research Institute

"Bits, Bytes, and Barrels comprehensively lays out the issues and opportunities for digital technologies in the energy business. This book is full of examples where digital is making a bottom line impact for companies and it provides pathways for how companies might proceed in their own digital strategies. The authors have taken a very technical and complex subject and made it clear and understandable--a great handbook for executives and IT professionals alike!"
Brian Truelove, former SVP and CIO, Hess Corporation

"Technology, innovation, and business model changes are impacting industry at a rapid pace--yet in some cases, not fast enough. Bits, Bytes, and Barrels is an excellent primer on existing and future innovation levers that the energy sector can incorporate to improve adaptability and competitiveness. Important reading for Boards, the C-suite, and those looking to understand how technology can move the needle or stand-up effective internal innovation. I highly recommend this book."
Samantha Stuart, vice president, strategy and corporate development, TransCanada

"Bits, Bytes and Barrels offers a candid discussion of not only the potential uses for digital, but also the possible pitfalls of poorly implemented projects. The numerous examples explored were enlightening and offered proof points why companies should act. It is a welcomed perspective that should be helpful to those who are considering greater deployment of digital technology in their organizations."
Tom Muecke, retired after 40 years in upstream research and operations at a US Supermajor

"This is a timely, well-researched, practical, and insightful book that plugs a much-needed gap in the market. If you are looking for a one-stop shop that brings together key digital themes and ideas in oil and gas in one place, then this is it--highly recommended."
Dr. John Pillay, global digital transformation director, WorleyParsons

About the Author

Former partner with one of the Big 4 consulting firms, Geoffrey Cann has thirty years of experience advising oil and gas, energy, and technology companies to help create lasting value. He specializes at the intersection of digital technologies and the oil and gas industry. Geoffrey teaches regularly at the MBA level on energy issues, and is widely sought after as a public speaker and commentator on issues facing the industry. He publishes the #1 ranked website and podcast on digital oil and gas. www.geoffreycann.com

Rachael values lifelong learning and innovation and always aims to integrate these concepts into the work she does. Since joining Deloitte in 2001, she has worked as a consultant with clients across multiple industries. Her journey has taken her to work directly, or as Board volunteer, in education, banking, telecommunications, technology, and-for the last twelve years-energy. Rachael met Geoffrey in 2017 when they began collaborating to bringing digital innovation to clients across the energy value chain. She earned her undergraduate degree in psychology from the University of Pennsylvania and her MBA (with a focus on information technology and business transformation) from the Sloan School of Management at MIT.

Product details

Publisher ‏ : ‎ MADCann Press (January 8, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 290 pages
ISBN-10 ‏ : ‎ 1999514904
ISBN-13 ‏ : ‎ 978-1999514907
Item Weight ‏ : ‎ 15 ounces
Dimensions ‏ : ‎ 6 x 0.73 x 9 inches

Best Sellers Rank: #1,041,155 in Books (See Top 100 in Books)
- #22 in Natural Gas Energy
- #64 in Natural Resource Extraction Industry (Books)
- #327 in Oil & Energy Industry (Books)

Customer Reviews:
4.5 93 ratings

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Geoffrey Cann

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Geoffrey Cann has thirty-six years of experience advising oil and gas, energy, and technology companies to help create lasting value. He specializes at the intersection of digital technologies and the oil and gas industry. Geoffrey lectures regularly on energy issues, and is widely sought after as a public speaker and commentator on issues facing the industry. He publishes the #1 ranked blog site on digital issues in oil and gas, available at => www.geoffreycann.com/blog

Geoffrey publishes a popular weekly podcast on digital issues in oil and gas. Look for it by title 'Digital Oil and Gas', on the leading podcast services (iTunes, Google Play, Amazon, Stitcher, Spotify).

Geoffrey distributes his presentations and lectures on his YouTube channel. Look for 'geoffreycann'.

His book, 'Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas', is now available as a self-paced on-line learning course. It's available on Udemy, the world's leading on-line learning platform, and has been taken by 2000+ students. Look for it by name 'Digital Oil and Gas', or follow the link =>

www.udemy.com/course/digital-oil-and-gas

Learn more about Geoffrey at his LinkedIn profile =>

http://linkedin.com/in/training-digital-oil-gas

Customer reviews

4.5 out of 5

93 global ratings

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Mr G

Every Engineer NEEDS to read this

Reviewed in the United States 🇺🇸 on May 25, 2019

Verified Purchase

First of all this book does not JUST apply to Oil & Gas - The Title IMO - should be "The Digital Transformation of Industrial Engineering"
The Oil & Gas / Energy Industry is awash with an absolute plethora of "Buzzwords" Digital Twin - Digital assets - Digitisation - Blockchain - VR - AI - The internet of things, the list goes on and on.
If you need a resource to put it all into perspective - this is the book for you.
A must read for every Engineer young and old - there is an Industrial Revolution happening right beneath our feet.
Read this book to understand why.

2 people found this helpful

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Tim Ellisor

Actionable how to guide on digital transformation

Reviewed in the United States 🇺🇸 on July 6, 2019

Verified Purchase

Excellent book providing clear insights into how digital technologies are already changing the oil and gas industry and, more importantly, how digital can help the industry achieve a step change in performance through further adoption. I now have a better understanding of how digital technologies can transform the part of the industry where I work, major capital projects, though the book touches on all sectors. I highly recommend this book to anyone currently in or contemplating a career in the oil and gas industry!

Helpful

David Cutler

Get the big picture with snapshots of solutions

Reviewed in the United States 🇺🇸 on May 8, 2020

Verified Purchase

An Oilman, Geoffrey Cann is one of those "Domain Experts" that looks beyond the rim of his box (and his hat) to assess big picture and adjacent opportunities. I will be borrowing plenty of this book for my team and our partners... since we aspire to be Jetsons ... not Flintstones.

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Mac Man

Bits and Bytes to the Boardroom

Reviewed in the United States 🇺🇸 on June 5, 2019

Verified Purchase

This is a great book for those that are tasked with understanding current digital trends in Oil and Gas and translating for upper management. The author starts with digital foundations, illustrates with some leading tech examples, and then coaches on how to get this information up to the C-Suite. Easy to read style with relevant industry content. Very practical read.

Helpful

zach lowe

Unbelievably optimistic, and the facts to back it up.

Reviewed in the United States 🇺🇸 on May 24, 2019

Verified Purchase

This book gives incredible insight into the shifting market of Canadian and global energy. Geoffrey Cann has sifted through the noise of data and painted a clear picture of where and what will be effected by technology in the near future. A must read for any professional or decision maker within the energy industry.
5 beaming stars !!!

Reviewed in the United States 🇺🇸 on February 11, 2019

Verified Purchase

An important read for anyone interested in the oil and gas digital world.
It discusses the latest digital advancements and their current/ possible applications in our industry. Written with no jargons, is a perfect book to whet the appetite for deeper understanding.

One person found this helpful

Helpful

William

Intresting read meets reference tool

Reviewed in the United States 🇺🇸 on January 20, 2019

Verified Purchase

This book is intresting to read through with case studies to learn about digital transformation in general or to be used to look up specific areas that you have question on.

Helpful

ZacWolf

A true Rosetta Stone for translating between Information Technology and Energy industries

Reviewed in the United States 🇺🇸 on December 13, 2021

This book has two primary audiences, those with an Information Technology background, and those with an Energy sector background. This is important to understand because as someone coming from an IT background, I grew quickly frustrated with just how much time and effort was being spent seeming to make the case for "digital". This is because so much modern industry is technology-centric, that someone coming from a technical background just assumes that ALL industry shares that perspective. When I stopped and thought about why the author was spending SO much time and effort breaking down every aspect of how the Energy sector "could" be digital, I quickly realized that assuming it "should" be digital was probably the key mistake in every attempt to bring technology into the Energy sector.

What the author was doing is creating a Rosetta Stone between these two perspectives! In IT, our focus is on a quick iterative turnaround. This makes us rather blasé about risk because whatever's wrong in this release, we'll quickly identify and fix it in the next. I would say this is why bringing technology into healthcare has been a long slow road.

My takeaway from this book is understanding that any IT group that is trying to bring new technology to this sector has to understand just how different your perspective IS from the perspective of the Energy sector. And I'm using "perspective" in a very all-encompassing way because to successfully bring technology to this sector you must understand just how fundamentally different its perspective is. Said another way, to successfully implement technology in the Energy sector, you must question your EVERY assumption.

When I understood that, I was then able to reference my assumptions in this book, and be presented with very detailed ways to test those assumptions and translate perspectives.

This isn't a guidebook, of how/what technology needs to be implemented, it's an attempt to translate how two very different perspectives view a problem and its possible solution!

So why only 4-stars? I listened to this book as an Audible audiobook. Frankly, this kind of information is simply not compatible with an unabridged audio format. It's too dense and number-oriented. After several hours that honestly felt like droning, it finally clicked that what the author was trying to do was provide a way for two very divergent perspectives to understand one another. Thus this "book" is really more of a reference, than a sequential "read". Audio will just not allow you to quickly scan to find a particular reference you're looking for. I could see one of those corporate executive Cliff-Notes-style digest services creating a much more palatable presentation, otherwise, it's frankly a drudgery to listen through.

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Top reviews from other countries

Caio Moura

Great Book

Reviewed in Brazil 🇧🇷 on October 28, 2019

Verified Purchase

This was one of the best books that i've read about the industry of oil and gas. It has a simple language a easy understanting for all the workers of the area.

Adel

excellent book

Reviewed in Japan 🇯🇵 on October 25, 2019

Verified Purchase

good book!

Rob Ekstein

Essential reading for everyone in the energy supply chain

Reviewed in Australia 🇦🇺 on March 26, 2019

Verified Purchase

This book explains so much about the changes we've seen in oil and gas in the past decade and foreshadows what's to come. The book fully explores each of the concepts it addresses and is very easy to follow. I expect it will provoke some thinking. I highly recommend it.

Bob Morrell

Geoffrey is our Digital Muse

Reviewed in Canada 🇨🇦 on July 18, 2019

Verified Purchase

I met Geoffrey through an amazing group called the 21st Century Executive Mindset, led by Jan Eden, who demanded we read Peter Diamandis book called Abundance to introduce us to blockbuster technologies like Block Chain. Geoffrey was the keynote speaker at a group lunch where he laid out the cleanest definitions of Blockchain I have heard. The passion he showed at that presentation, for the inevitable digital transformation, came out then and has been bubbling out every week for years. The podcasts captured the most poignant issues facing organizations and he produced sentiments on why. Bits, Bytes and Barrels is an easy read that knits it all together, with lots of connectors. Years of painstaking research captured in the book leads the reader to bold realizations, like Blockchain is an unstoppable force! Ai is essential! 'Everyone' is in for a world of Change. The value proposition of tsunami if digital is profound.

Thank you Geoffrey. What a great body of work captured in your book.

Looking forward to your Bits, Bites, Barrels one day seminar on September 7, 2019.

All the best.

One person found this helpful

Craig Aumann

Useful Overview of "Digital"

Reviewed in Canada 🇨🇦 on July 7, 2019

Verified Purchase

If you're new to the world of "digital" and how it is disrupting industries across the globe, the authors provide a solid overview of a number of key concepts, how these concepts are being applied in some other industries, and how they will likely disrupt various aspects of the oil and gas industry. It must be stressed that this book's value is in surveying this vast territory - kind of like a map of an entire country - and thus lacks specific details on how to get to point B from A. You'll need to consult other sources on how to plan your specific digital journeys in your specific company.

One person found this helpful

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