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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur Paperback – November 15, 2010

4.7 out of 5 stars 34 customer reviews

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Editorial Reviews

About the Author

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company-known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com-helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.
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Product Details

  • Paperback: 336 pages
  • Publisher: SmileyBooks (November 15, 2010)
  • Language: English
  • ISBN-10: 1401929540
  • ISBN-13: 978-1401929541
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #427,006 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
If you threw a stone in a crowded room, you'd likely hit a business owner with a book on starting and building a business. When written, those books are often long on platitudes and short on practical AND inspiring information, Lee's book is different.

Lee has captured an important niche - the emerging Black entrepreneur - and gathered the best, successful people and put them together in one place. That's the inspiration.

The practical information - lists of resources and programs is the kind of information it takes hours to research and compile. Lee has taken care of all the work for entrepreneurs so they can get to the business of learning and running their business.

The economic downtown has presented an opportunity for Blacks, a group who has seen their unemployment numbers dwarf the national average, and they are creating their own businesses opportunities in great numbers. I always advise clients to begin any new venture with research, I will suggest they start their research with Lee's book.
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Format: Paperback
Amazingly, this book has gotten some "over the top" reviews which overlook the downside of this book.

While the book does offer tons of tidbits, they are not much more than what could commonly be found online and are pretty basic things.

It is nice to see them in one resource, but there is little help for the reader towards practical application and there are a lot of self-promotion tips that refer the reader to one of his websites.

Also, the tips are in no logical order. The Table of Contents gives general descriptions and there is no Index at all.

You basically browse the book stumbling upon "tips", randomly. This can be a turn off as there is no flow to the book.

This is obviously a book for publicity, which is fine. The author even gives this as a tip on page 223.

All-in-all, it is a fairly good resource for ideas, but a reader will need to refer to other resources for steps in implementing these ideas.

A strategy that the author overlooked is to use his book as promotion of not just a cheap website service, but to promote high-end workshops and programs to help his readers implement the strategies outlined in his book.

This is a strategy that folks like Robert Kiyosaki, Tony Robbins, and many others use to leverage the power of being a published author.
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Format: Kindle Edition Verified Purchase
This book, although five-years old now, has plenty of resources and tips for the aspiring entrepreneur. Some things are dated (remember Blackberry or MySpace), but overall, most of the info is still relevant. I plan to use some of these tips for my business.
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Format: Paperback
I'm usually the type that doesn't think that business books for entrepreneurs need to be separated by ethnicity. After all, business is business right? Well...um...not really.
As an African-American entrepreneur, I am faced with an abundance of business challenges (both overt and subtle) that are a direct result of how I am perceived by others...and of course, my skin color does indeed play a role. It's unfortunate, but it's true. And while everyone won't buy into this truth, that doesn't mean it isn't true.
For me, having a book that provides tips, strategies and resources is right on time. I wish it had been available years and years ago. A must-read. Thanks Dante!
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Format: Paperback
During these dire economic times when the overall unemployment rate in the U.S. is at 9.8 %, you can be sure that that figure is at least double in the African-American community.

If you're presently out of work, I wouldn't hold my breath waiting for the supposedly-stimulative effect of that windfall for the rich to trickle-down to you in the form of a job. Instead, may I suggest perusing a copy of Black Business Secrets: 500 Tips, Strategies, and Resources for the African-American Entrepreneur.

This invaluable how-to tome designed with ambitious self-starters in mind was written by Dante Lee, a bona fide success story in his own right. He is the CEO of Diversity City Media, the umbrella organization for a number of marquee internet sites including BlackNews.com, BlackPR.com, HBCUconnect.com and BlackHistory.com. Mr. Lee founded the company in 2000 while still in college, and it has mushroomed over the course of the past decade into the largest network of premier African-American web properties.

Among the hundreds of tips revealed and elaborated upon in the text are morsels of wisdom ranging from "Learn to Have Thick Skin" to "Don't Wait for the Phone to Ring" to "Learn to Speak Like Obama" to "Never Check Email in the Morning." Although much of what's printed on these pages might be easier read than done, Mr. Lee certainly has a knack for serving up a delectable winning recipe in easy-to-follow, step-by-step fashion.

Read the full review and more book reviews from AALBC.com on your Kindle Edition
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Format: Kindle Edition Verified Purchase
Black Business Secrets is a wonderful resource for black entrepreneurs. It gives valuable information and insight on a variety of topics that will help any entrepreneur succeed. Highly recommend any business owner to read this book.
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Format: Paperback
In Black Business Secrets, author Dante Lee has really hit a homerun. I found this book to be an informative resource on how to start and maintain a business.

The author gives a little background on blacks in American business. Mr. Lee highlights struggles of successful entrepreneurs like Madame C.J. Walker.

Black Business Secrets gives poignant information regarding the importance of African Americans owning their own business. Mr. Lee has placed a quiz that challenges you to ask yourself your purpose for starting a business and find out if starting a business is really for you.

This title gives examples, using flow charts, which are very important to organizing your business for success. Necessary information is given, such as, how to obtain start up money, media marketing and realistic goals for your business.

I found the interviews with successful entrepreneurs very interesting and useful.
I sincerely recommend this book to all African Americans who inspire to own their own business. Make Mr. Lee's book, Black Business Secrets, a major tool towards your success. Great job Mr. Dante Lee!
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