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Black Enterprise Guide to Starting Your Own Business Paperback – April 22, 1999
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From the Back Cover
BLACK ENTERPRISE magazine is the premier business news source for African Americans. With thirty years of experience, Black Enterprise continues to chronicle the achievements of African American professionals while providing monthly reports on entrepreneurship, investing, personal finance, business news and trends, and career management. Now, Black Enterprise brings to you the Guide to Starting Your Own Business, the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business.
Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners. This exceptional reference tool also includes:
- The ten qualities you must possess to be a successful entrepreneur.
- A list of helpful resources at the end of every chapter.
If you've ever dreamed about going into business for yourself, if you feel you've hit the glass ceiling in corporate America, if you have the drive and the desire to take control of your destiny, the Black Enterprise Guide to Starting Your Own Business will motivate and inspire you—every step of the way.
To help you stay abreast of the latest entrepreneurial trends, Black Enterprise is pleased to offer:
- A free issue of Black Enterprise magazine.
- A free edition of The Exchange Newsletter for Entrepreneurs.
- A discount coupon for savings off the registration fee at the annual Black Enterprise Entrepreneurs Conference.
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Top customer reviews
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The main thing lacking is good coverage of the Internet and social media as company tools as the book was written in 1999. Nonetheless, I use it to teach annual classes of minority business owners-to-be as there's little out there that is as comprehensive about all the other items a new business owner needs to know to get started. BTW, it's for everyone - not just minority businesses!
The reading style is smooth and solid. You can go fast or slow and still pick up a knowledgeable understanding of how to get things *right*. It is one of the best books to have with you all the time to be a companion when you need to quickly review a topic area or make time for one of the other options you may have previously put aside to propel your business.
Make sure you accompany this with other books or manuals that specialize in some of the topics to give you a heads up in situations that may change like legal issues or type of business-form you setup.