- Series: Studies in Communication, Media, and Public Opinion
- Paperback: 340 pages
- Publisher: University of Chicago Press; Edition Unstated edition (December 15, 2001)
- Language: English
- ISBN-10: 0226210766
- ISBN-13: 978-0226210766
- Product Dimensions: 6 x 1.4 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 6 customer reviews
Amazon Best Sellers Rank:
#690,158 in Books (See Top 100 in Books)
- #986 in Books > Politics & Social Sciences > Social Sciences > Specific Demographics > Minority Studies
- #2934 in Books > Politics & Social Sciences > Sociology > Race Relations > Discrimination & Racism
- #3681 in Books > Politics & Social Sciences > Social Sciences > Specific Demographics > African-American Studies
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The Black Image in the White Mind: Media and Race in America (Harvard Univ. Kennedy School of Gov't Goldsmith Book Prize Winner; Amer. Political ... in Communication, Media, and Public Opinion) Edition Unstated Edition
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From the Inside Flap
"This book has the potential to be the most important book on race in the past three decades."-David Sears
Drawing from close and creative analysis of television news reports, sitcoms, commercials, feature films, and from candid interviews with white Americans, The Black Image in the White Mind offers a comprehensive look at the intricate patterns of racial depiction in the mass media, revealing how those patterns shape and reflect the ambivalent attitudes of Whites toward Blacks.
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As a teacher who is studying widely literature about the media, I found Entman and Rojecki's work useful for providing a lens to better analyze media representations of Black and White people. The authors contend that "Blacks now occupy a kind of limbo status in White America's thinking, neither fully accepted nor wholly rejected by the dominant culture. The ambiguity of Blacks' situation gives particular relevance and perhaps potency to the images of African Americans in the media."
They show that though representations of Black people are quantitatively better than in the past, these representations still convey stereotypical or ambiguous images of Blacks. For example, though there has been sharp increase of Black male actors in movies, their roles still revolve around plots that focus on sports, crime, and violence. In the area of news media, Blacks are usually presented as sources of disruption, as victims, and as complaining supplicants. These type of images, they contend, help to maintain a gap in what they refer to as comity on the part of Whites toward Blacks and other racial minorities in this country.
They provide a well known but much needed reiteration of why the media maintains these stereotypes and marginalizations of racial minorities: largely it's eoncomics."Media workers," they argue, "seek to make money for their organizations and advance their own careers. That means that they must stay vigilantly attuned to the presumed tastes of their target audiences. These creators operate in a professional culture and organizationl milieu that transmits lessons about what attracts and sells, what upsets and repels. Ratings and market research increasingly inform decisions, whether about news coverage or entertainment plots." They argue that political and White ethnocentricism play an equal role as well
Though critics may disagree with some of the authors'analysis and conclusions, this book deserves wide reading in media studies, communications, ethnic studies, and sociology courses. It should be read as a useful resource by concerned teachers and media activists.