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Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations Hardcover – Illustrated, February 2, 2007

4.9 out of 5 stars 11 ratings

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Editorial Reviews

From the Inside Flap

Whether your nonprofit's fundraising event is an auction or a celebrity dinner, there is a great deal at stake when planning an event. From the invitations to the food to the entertainment, your event leaves a lasting impression of your organization's image. Now in a fully revised and significantly expanded Second Edition, Black Tie Optional is the complete primer you'll turn to for planning, organizing, and running your organization's special events. This practical handbook will show you how to choose the events that will make the most money---and friends---for your organization.

Packed with commonsense advice from one of the country's leading special events producers, this new edition provides helpful checklists, flow charts, and worksheets outlining every element of assembling and managing special events, including:

  • Choosing the right event
  • Picking an event coordinator/manager
  • Motivating your board and committee members
  • Getting maximum support
  • Promoting your event

While the concept of fundraising is not new, never has the need for money been so great. More and more, it is up to individual groups to come up with creative ways to raise money and new supporters. Black Tie Optional, Second Edition is the all-in-one resource both beginning and seasoned event planners will rely on for creating a truly special event.

From the Back Cover

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition

"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
―Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine

"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
―Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's

"Harry Freedman knows how to plan an event. He has it down to an art. "
―World-renowned artist PETER MAX

Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:

  • Decide on the best kind of event for your organization
  • Select the best location and date for your event
  • Develop budgets
  • Reach and book celebrities
  • Create invitations and get publicity
  • Set ticket prices
  • Organize and motivate your committees

This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.


Product details

  • Hardcover : 240 pages
  • ISBN-10 : 0471703338
  • ISBN-13 : 978-0471703334
  • Item Weight : 1.14 pounds
  • Product Dimensions : 6.42 x 0.89 x 9.47 inches
  • Publisher : Wiley; 2nd Edition (February 2, 2007)
  • Language: : English
  • Customer Reviews:
    4.9 out of 5 stars 11 ratings
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