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The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned 1st Edition
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“Josh Bersin has simplified the complexity of theall-to-often confusing concept of blended learning. His in-depthresearch identifies best practices that are proven in the realworld. This book is a must-read for training professionals who aretrying to identify the right mix of media to create blendedprograms that get results.”
--James J. L'Allier, chief learning officer, Thomson NETg
“Blended Learning is one of the hottest topics incorporate training today. The Blended Learning Book isfilled with examples, methodologies, and approaches that we findinstrumental in making our programs successful. JoshBersin’s experience and insights are valuable to any trainingprofessional.”
--Gerry Lang, director, Learning Platform and Services,Microsoft
“Blended Learning is a complex topic and Josh Bersin makesit easy. This book helps training managers understand why, when,and how to implement blended programs that really work.
--Kevin Oakes, CEO, SumTotal Systems Inc.
“Blended Learning by using multiple delivery channels iscore to our training strategy. This book gives readers valuableinsights developed through years of experience. Bersin’s bookshould be on the “must read” list for any trainingprofessional.”
--Bob Dean, chief learning officer, Grant Thornton LLP
“Blended Learning is a powerful approach to drive resultsin corporate training. Josh Bersin’s book captures theessentials and gives you the methodologies and tips you need to behighly successful.”
--Eli Munzer, director, e-Learning, Verizon
From the Inside Flap
As e-learning gurus and vendors hype the industry about a mad rushtoward internet-based training, a more balanced approach hasemerged: blended learning.
The Blended Learning Book is your users manual forimplementing blended learning. It gives you a guidebook tocombining the latest technologies with traditional training modelsto create high-impact programs that drive superior business results(not just reduce costs). Filled with real-world examples and casestudies from organizations such as Accenture, BI, Cisco, FedExKinkos, Grant Thornton, IBM, Novell, the U.S. Navy, Verizon,and more, e-learning veteran Josh Bersin zeros in on WhatWorks™ in all shapes and sizes of training departments from avariety of industries.
Broadly and deeply researched, the book clears up manymisconceptions about blended learning while providing a clear andcomprehensive understanding of the principles and proven bestpractices. For training and learning professionals, The BlendedLearning Book provides
- The two approaches and the five blended learning models thathave been proven successful
- A detailed review of the 16 media options for blended learningand a road map to selecting the right media set for the rightproblem
- A solid methodology to develop the budget, selectinfrastructure, develop content, and manage a blended learningprogram
- A large library of case studies and examples, with contentsamples and detailed program outlines
- A set of "lessons learned" in every chapter
- An accompanying website, www.blendedlearning.com, withup-to-date techniques, new case studies, and job aids
A comprehensive look at the most discussed trend in training,The Blended Learning Book describes each step in defining,budgeting, building, managing, and measuring blended learningprograms. With the accompanying website, learning professionalswill be able to stay current on the emerging trends and futuredirections of blended learning.
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Blended Learning provides a language framework in which to consider the topic and proven possibilities on how to make it work for you in different contexts.
Even if you know it all about blended learning, it's good food for thought and will test your assumptions.
He explains the models of blended learning models along with the benefits of each and provides defining features and examples of how they may be used for what particular training purposes. One chapter covers the criteria for selecting the blend and then how to develope the content and finally explaining how a company may manage the roll out and management. He provides checklists and tables at the end of the book that may be used.
Overall, this book is required reading for any learning and development professional who would like to understand the theory and principles of blended learning but also for those implementing and co-ordinating the program due to its high level of practical examples, case studies, tools and checklists.
It is highly recommended.