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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains Kindle Edition
You may not be aware of these details, yet they've been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.
We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior.
This book will change the way you view not just branding, but yourself, too.
"This is one of the best reads for marketing professionals."
—The Neuromarketing Science & Business Association
"The two authors have ... delightfully described how our supposedly hardwired brain can so skillfully be manipulated by the media, merchants, and other mercenaries."
—Manhattan Book Review
“Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology, and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter.”
—Rich Karlgaard, publisher at Forbes
“Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.”
—Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible
“Somewhere hidden between the bright colors, catchy jingles, and strategic placement of advertisements is the psychology behind their influence. This book uncovers this hidden layer of the consumer world and how it affects our thoughts, emotions, and spending habits. A must-read for consumers and marketers alike.”
—Kendis Gibson, Emmy award-winning journalist and reporter for MSNBC
“With an entertaining blend of storytelling and science, Blindsight is a truly eye-opening look into the complex dynamics underlying how brands drive consumer behavior. A must-read book that will have you re-examining both information around you and your own purchase decisions at every turn.”
—Abigail Sussman, associate professor of marketing at The University of Chicago Booth School of Business
“Prince Ghuman and Matt Johnson bring to life the science behind how Facebook holds your attention, how Star Wars captured the hearts of generations of moviegoers, and selling billions in bottled water to consumers with taps in their homes. This is the perfect book for readers looking to understand what happens when the magic behind modern branding meets the machinery of the mind.”
—Drew Jacoby-Senghor, assistant professor of management at Berkeley Haas School of Business
“If you want to understand the driving forces behind your decisions, if you want to be smarter about your purchases, if you want to know how to improve your spending habits, read this book!”
—Jiaying Zhao, associate professor of psychology at the University of British Columbia
“Johnson and Ghuman artfully combine science, business, and storytelling to help us understand the invisible forces which shape our decisions and experiences. Along the way, they reveal to us all how deeply interwoven consumerism is into the perception of reality itself.”
—Blake Sherwin, assistant professor of applied mathematics and theoretical physics at Cambridge University
“Fast-paced, clever, and utterly fascinating, Blindsight sheds new light on the deeply rooted beliefs and mental gymnastics that brands tap with precision to create preference. Johnson and Ghuman weave meticulously chronicled science into great stories with thoroughly modern examples that will leave consumers, marketers, brands, or just neuro-curious readers with something to chew on and lots to discuss at your next dinner party.”
—Carol Caruba, principal at Highwire PR
“Equal parts science and storytelling, Blindsight changes the way we see ourselves as consumers. . . . This book is an engaging journey into the science of marketing’s influence, and how it impacts how we see the world around us.”
—Judy Fan, assistant professor of psychology at University of California at San Diego
“Blindsight is a refreshing, timely book that will make you examine the secret ways marketing influences you. You won’t be able to think about your own consumer life the same way.”
—Sheryle Bolton, serial entrepreneur
“Drawing creative and insightful connections between scientific studies and the effectiveness of today’s marketing strategies, this book achieves a perfect balance of humor and rigor. Blindsight will make you understand yourself better—as a consumer, and as a person.”
—Natalia Córdova, psychology lecturer at Yale University
“Blindsight is an ideal way to gain insight into the incredibly complex interactions between psychology and neuroscience that are underlying the seemingly simple concept of human intuition.”
—James Newell, managing director at Voyager Capital--This text refers to an out of print or unavailable edition of this title.
"Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology, and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter."-- "Rich Karlgaard, publisher, Forbes"
"Beautifully written and fascinating--a behind-the-scenes tour of the marketing schemes designed to cajole, sway, and hook us...Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier."-- "Adam Alter, New York Times bestselling author"
"Equal parts science and storytelling, Blindsight changes the way we see ourselves as consumers...This book is an engaging journey into the science of marketing's influence, and how it impacts how we see the world around us."-- "Judy Fan, assistant professor of psychology at University of California, San Diego"
"Prince Ghuman and Matt Johnson bring to life the science behind how Facebook holds your attention, how Star Wars captured the hearts of generations of moviegoers, and selling billions in bottled water to consumers with taps in their homes."-- "Drew Jacoby-Senghor, assistant professor of management at Berkeley Haas School of Business"
"Somewhere hidden between the bright colors, catchy jingles, and strategic placement of advertisements is the psychology behind their influence. This book uncovers this hidden layer of the consumer world and how it affects our thoughts, emotions, and spending habits."-- "Kendis Gibson, Emmy award-winning journalist and reporter for MSNBC"
"With an entertaining blend of storytelling and science, Blindsight is a truly eye-opening look into the complex dynamics underlying how brands drive consumer behavior. A must-read book that will have you re-examining both information around you and your own purchase decisions at every turn."-- "Abigail Sussman, associate professor of marketing at the University of Chicago Booth School of Business" --This text refers to the audioCD edition.
- ASIN : B07ZKZ5DWF
- Publisher : BenBella Books (May 19, 2020)
- Publication date : May 19, 2020
- Language : English
- File size : 8999 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 288 pages
- Best Sellers Rank: #110,701 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the authors
Reviewed in the United States on July 29, 2020
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Top reviews from the United States
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I'll be re-reading this, and passing it around to friends. I've recommended to others as well. It's not a novel, but you can fly through this book with the way it's written. A chapter a day and your done in a week or so.
With that out of the way, I LOVED THIS BOOK. It is one book that I can use, both personally and professionally. Each of the twelve chapters felt like 12 different books. Call it lazy or efficient; I feel like I got my time’s worth of knowledge. Each chapter is packed but furthest from pedantic or boring. The authors somehow packed a ton of neuroscience research, application, and valuable commentary while keeping the book, dare I say, fun. Each chapter felt like a Ted Talk, and it was easy to lose sight of the fact that this was a business book or even a neuroscience book. If Chuck Klosterman did a dozen ted talks (and research), it would be this book in terms of sheer entertainment value. From pop music to wine to shades of grey, the book affected how I see the world, not just as a marketer, perhaps more importantly, as a human-freaking-being.
Beyond that, anyone who manages organizational change must read this book - I am not in marketing per se, but I am in "build / innovate" roles both as a synagogue volunteer and in my practice at work. I am now offering this book as one of two choices for participants in a team I run (I offered a choice partly because of what I read in the book, and have also implemented various principles from the book to optimize experiences, including maximize peak-end effect.
I absolutely loved how the authors ended the book with- "give this to a consumer, or better yet a marketer" - I already feel like a better consumer and marketer for having read it.
Even beyond consumers and marketers, these insights are critical to public health and politics. "hey check out this book" is (at some times) a good response in spirited discussion about all the crazy high-stakes stuff going on - the stuff covered in the book is driving so much of what is going on in the world right now, and how can we have informed discussions about it without self-awareness of that component?
The rest of the book has timeless concepts I will keep in mind for a long time. I learned about this book from a podcast called Modern Wisdom which features behavior scientists and ‘behavior experts’.
I’ve read a couple of behavioral economics books. If you like Rory Sutherland’ Alchemy, Blindsight is a must read. The concepts in Blindsight feel like what comes next after behavioral econ. The book is very well researched but doesn’t read like research textbook. The voice of two authors, one is a neuroscientist and the other a marketer, is fused into a single ‘fun guy’ narrator. I learned lessons from both worlds. One of the chapters overlaps a bit with Thinking Fast and Slow by Kahneman and the rest of the content was novel to me (I read a lot of pop psych/BE books).
One of the other reviews mentioned Gladwell as a comparison. I respectfully disagree. I’ve always felt Gladwell’s book are 80 percent entertainment and 20% science whereas Ghuman and Johnson’s Blindsight feels the other way around. The tone is fun and casual enough to make me smile through neuroscience research and marketing case studies.
By Maxwell Bedley on July 29, 2020
Top reviews from other countries
I've read psychology books for years and this is one of the few that doesn't rely on solely pithy stories and actually helps to understand neuroscience from a consumer perspective. A must-read.
Couldn't rate this book highly enough. Grab a copy for yourself and for your colleagues.
Must read for all marketers and consumers alike