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Blink: The Power of Thinking Without Thinking by [Malcolm Gladwell]
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Blink: The Power of Thinking Without Thinking Kindle Edition

4.5 out of 5 stars 4,638 ratings

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Length: 482 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Amazon.com Review

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff --This text refers to an alternate kindle_edition edition.

About the Author

Malcolm Gladwell has been a staff writer at TheNew Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York. --This text refers to an out of print or unavailable edition of this title.

Product details

  • File Size : 920 KB
  • Publication Date : April 3, 2007
  • Word Wise : Enabled
  • Print Length : 482 pages
  • Publisher : Back Bay Books; 1st Edition (April 3, 2007)
  • Lending : Not Enabled
  • Language: : English
  • ASIN : B000PAAH3K
  • Enhanced Typesetting : Enabled
  • Text-to-Speech : Enabled
  • X-Ray : Enabled
  • Customer Reviews:
    4.5 out of 5 stars 4,638 ratings