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Blink: The Power of Thinking Without Thinking Paperback – April 3, 2007

by Malcolm Gladwell (Author)

2,582 customer reviews

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Editorial Reviews

Amazon.com Review

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

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Product details

Paperback: 296 pages
Publisher: Back Bay Books; 1 edition (April 3, 2007)
Language: English
ISBN-10: 9780316010665
ISBN-13: 978-0316010665
ASIN: 0316010669
Product Dimensions: 5.5 x 0.9 x 8.2 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review: 2,582 customer reviews
Amazon Best Sellers Rank: #772 in Books (See Top 100 in Books)
- #10 in Books > Business & Money > Management & Leadership > Decision-Making & Problem Solving
- #10 in Books > Business & Money > Skills > Decision Making
- #21 in Books > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions

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Top customer reviews

Nice modern candy stories

ByFaik Cem ARIon September 21, 2017

Format: Kindle EditionVerified Purchase

Years ago I had this book in my hands one bookstore and I’ve decided that it’s not worth to read. Years later I encountered again because of being quoted in another book and I gave it a try.
Frankly I must admit that I had to quit after the few sentences of the beginning of the fifth chapter.
Nice, inspiringly seeming stories which any tabloid newsletter could publish or a grandparent would tell; nothing more.
Considering what Gladwell have achieved with Outliers, this is a real disappointment.

11 commentWas this review helpful to you?YesNo

Perspective and react time

ByLarry S.on August 30, 2016

Format: Kindle EditionVerified Purchase

I thought in the beginning it would be a expose on relying on you first thoughts as most "real" inputs for decision making. Bottom line it's about knowing what the right factors are, and recognizing which are not, to making a decision. Using your experiences, recognizing bias, and giving yourself time in the moment slow things down, to let things come to you. Great insight and eye opener. Enjoyable read!

0Comment One person found this helpful. Was this review helpful to you?YesNo

Interesting, but not Gladwell's best

ByAlex Mixteron September 23, 2017

Format: Kindle EditionVerified Purchase

I had a difficult time getting all the way through this book. At one point I even stopped reading it entirely for a few months. It's very anecdotal, and as someone who is struggling with indecisiveness, I found it unhelpful. That being said, some of the stories got my brain moving in other directions, and there are pieces of this book that have lingered with me. Outliers remains my favorite from Gladwell, followed by the Tipping Point. This one is an interesting read if you've got the time to finish it, but if you're choosing between books, I'd pick the other one.

0CommentWas this review helpful to you?YesNo

Blink Can Teach You When Not To

ByJohn Klawitteron April 21, 2016

Format: PaperbackVerified Purchase

Blink is a work of intelligent teaching that, if you are willing, can teach you to trust your own instincts. There is a balance between subjective and objective decision making, and Malcolm Gladwell finds the common sense approach to finding that balance. Now this might sound like one of those guru-like 'ways to a better life'. No. Nothing like that. Just thought provoking ideas that can get you thinking about how you make decisions...and how to make them better. -- John Klawitter, writer/producer/director, author Hollywood Havoc, winner of the EPIC Author Award for Best Action-Thriller.

0CommentWas this review helpful to you?YesNo

Blink: The Power of Thinking Without Thinking

ByJ. LAMAR IIon December 17, 2012

Format: PaperbackVerified Purchase

Great read about: Rapid Cognition; the kind of thinking that happens in the blink of an eye, the adaptive unconscious. How the statue that didn’t look right. Modern assumption-the quality of a decision is directly related to the time and effort that went into making it. How decisions made very quickly can be every bit as good as decisions made cautiously and deliberately. The concept of Thin slicing: Our unconscious can find patterns in situations and behavior based on very narrow slices of experience. How John Gottman and his marriage counseling lab can predict future of marriages based on a few minutes of a couple’s videotape and the “four horsemen” - contempt, stonewalling, defensiveness, criticism, with the trump card being contempt (criticism from a higher plane) of doomed marriages. Priming ; Vic Braden and his ability to predict tennis aces, unable to find what he is thin-slicing. The dark side of thin slicing – examples, Warren Harding, Bob Golomb the car salesman, Paul Van Riper’s big victory in the Millennium Challenge exercise – the failure of analytic versus intuitive decision making from the hypothesis that you can’t lift the fog of war.
Training, rules and rehearsal allows spontaneous, split-second decisions: Spontaneity is not random! Wisdom, experience and good judgment. Rule of Improv: always accept an offer; no suggestion can be denied. Goldman Chest pain algorithm (funded by the USN for IDCs – ECG, unstable angina, fluid in the lungs, SBP<100): Less is more (at times). Kenna’s music-music that the experts like, but no one else can be exposed because the un-expert focus groups don’t like it; the fallacy of the Pepsi challenge and failure of “New Coke”, the Herman Miller chair. First impressions: a way to structure them, a vocabulary to capture them and the experience to understand them. Seven seconds in the Bronx; the death of Amadou Diallo-a mind blind moment (momentary autism-the inability to mind-read). Tomkins inspired Ekman and Friesen to prove that facial expressions show exactly what a person is thinking, Facial Action Coding System (FACS). Mind-reading and the example of autism. Ability of some people to stay calm under stress (pulse rate-to high and some people “lose” ability to make good decisions. Listening with our eyes (or not); the example of Abbie Conant, the Trombone virtuoso. The lesson of Chancellorsville, the magical and mysterious thing called judgment, wisdom acquired from a lifetime of learning and watching and doing. Lee had it, Hooker didn’t. How having information does not equal understanding.

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

Leap before you look

We do judge a book by its cover, and Mr. Gladwell's look at the research into snap judgments brings convincing evidence that "haste makes waste" is simply not true.Read more

Published 10 hours ago by Lee Whitlock

Excellent book

Loved it. Great interpretations of things that have been misinterpreted.

Published 1 day ago by Mark Sclafani

Insightful

Was expecting it to be a story but pleasantly surprised that it was very well written type of documentary. Definitely recommend.

Published 4 days ago by AK

Interesting topic; but the presentation was extremly boaring and ...

Interesting topic; but the presentation was extremly boaring and too long. I did not finish it, you can get the idea from 1 chapter.

Published 5 days ago by Bluesky Walker

Five Stars

Definately a good read.

Published 6 days ago by Paul J. Moore

Three Stars

Present for a friend, didn't read the book!

Published 6 days ago by NsgStud

this is an amazing book--makes you think and lets you look at thing ...

this is an amazing book--makes you think and lets you look at thing in a different way. Everyone should read it.

Published 8 days ago by Kindle Customer

Five Stars

reading for my daughter's school.

Published 16 days ago by Matyoka

Five Stars

It will change your perspective on data, statistics and business

Published 16 days ago by Tony Khoury

Five Stars

Glad I bought Blink - will be reading more of this author's work.

Published 17 days ago by Kristen Heitman

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