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Blink: The Power of Thinking Without Thinking Paperback – April 3, 2007

by Malcolm Gladwell (Author)

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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About the Author

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

Paperback: 296 pages
Publisher: Back Bay Books; 1 edition (April 3, 2007)
Language: English
ISBN-10: 9780316010665
ISBN-13: 978-0316010665
ASIN: 0316010669
Product Dimensions: 5.5 x 0.9 x 8.2 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 2,712 customer reviews
Amazon Best Sellers Rank: #1,807 in Books (See Top 100 in Books)
- #18 in Books > Business & Money > Skills > Decision Making
- #19 in Books > Business & Money > Management & Leadership > Decision-Making & Problem Solving
- #45 in Books > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions

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Larry Gross

Thought provoking, revolutionary insights...difficult to utilize

July 11, 2017

Format: Kindle EditionVerified Purchase

This is an incredible tour de force with detailed research and eye-opening, and often disheartening insights into our flawed personal decision making processes. If read rightly, I believe this will thrust you into a new way of thinking and cause you to strive to develop ways to overcome unintentional biases and even hope to improve when you "trust your gut." Read wrongly, it will either cause frustration and hopelessness or anger and resentment. Gladwell does not give a prescription here. He doesn't provide a blueprint or a roadmap. He educates and leaves it to us to see where in our day to day we might be mind blind or are relying too heavily on data rather than instinct (or vice versa). It is truly up to us to take this information and use it as a lens to examine our own thinking and search to improve how we take what we see and use it to make better choices.

21 people found this helpful

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Chris

Interesting, but could've been written in 30 pages. Look up a summary online instead; spend your time on more practical material

April 16, 2016

Format: PaperbackVerified Purchase

This book touches on a brilliant idea: we make decisions rapidly, even if we can't always explain exactly HOW we make those decisions. Gladwell does an excellent job at providing evidence to back up his claims. Really... he provides a plethora of examples to support these claims. In my opinion, WAY too many examples.

I'm a bottom-line kind of person and I don't read for fun; I read to gain applicable knowledge. Gladwell proved his concept in the first 30-50 pages and that was good enough for me. He then proceeded to continue proving the concept for another 200 pages. I hardly learned how to actually apply the concepts of rapid-cognition from this book and I'm annoyed at how much of my time was wasted. I wish he proved the concept in 30-50 pages and followed it up with actual ways to take advantage of that concept.

This book verified something that I believed to be true (rapid-cognition) without providing ways to practically exploit the theory. I'm not buying anything else of Gladwell's, but I would recommend looking up the sparknotes/summary of this book.

104 people found this helpful

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becky6703

Wow! Just Wow! Engaging Read You Won't Want to Put Down!

October 14, 2016

Format: PaperbackVerified Purchase

This is a read for an Ethics and the Media class. Mind-blowing! Truly a fantastic read and I feel like I learned a lot about how different types of thinking give us better results in different scenarios. The stories within are fascinating and the entire class raved about our favoritess and how incredible the processes worked. Really makes you look at the world differently, and it a good way. A classmate had read another Gladwell title - I am excited to find that this author has more to read - I will definitely be checking out his other titles! I have loaned my copy to several friends who have all been just as impressed. Fantastic read for sure!

16 people found this helpful

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Amazon Customer

A terrible collection of cherry picked anecdotes and conflicting data

April 7, 2018

Format: PaperbackVerified Purchase

A terrible collection of cherry picked anecdotes and conflicting data, all carefully laid out to appeal to the instant gratification of the human ego.

Gladwell had made a chunk of change telling us we can "blink" and know the truest of truths... that our guts are inherently correct (well, except the many times he points out how incorrect they are, due to racism (except when he back pedals and says maybe the people in that example aren't racist, actually), sexism (except when he says it's possible sexism was not, in fact, a factor in such and such examples), and other biases (which the book both promises to teach us to control and says we have *no ability* to control), and that by "thin-slicing" (making use of the "adaptive unconscious" of our mind, which, incidentally, he says repeatedly can never be unlocked) we can be better people, fight wars "better", and solve the problems of the world.

It's a book for the casual reader, so the stories he uses to back up his arguments are often terribly irresponsible anecdotes. The studies he references are rarely detailed sufficiently so that the reader could know whether they'd had any controls, had been repeated and peer reviewed, etc. They're riddled with opinion and assumptions about results, and we're left to assume the lens from which he makes these statements is pure and holy.

The best take away from this self help quickie is that some people will, as a result of spending a dozen or so hours reading it and thinking about their minds and how they work, will be, going forward, more introspective, which is not a bad thing. The worst take away is that some (and I fear most) people will glean only the basest concept from his promises: that their guts are always right, leaving them less introspective and more irrationally bold and self-satisfied.

33 people found this helpful

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Reid McCormick

more greatness from Gladwell

December 31, 2013

Format: PaperbackVerified Purchase

“When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature.” –Sigmund Freud

What’s better: long, thought out decisions or quick, snap judgments? We have always been told not to judge a book by its cover, but at times our unconscious conclusions are more accurate. Malcolm Gladwell carefully investigates the power (both good and bad) of quick thinking. This is an extremely interesting book that will challenge the way you think – and don’t think.

What can I say about Malcolm Gladwell that I haven’t said before? He takes the simplest topics, he digs down deep to find amazing complexity, simplifies the finding, all while entertaining us. From the moment I picked up this book, I didn’t want to put it down.

9 people found this helpful

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R. Feenstra

Maybe his thesis is incorrect?

August 30, 2018

Format: PaperbackVerified Purchase

I guess what immediately caused me to doubt the author's thesis (the first two seconds) is his introductory story of the Getty Kouros. He assumes Zeri, Harrison, Hoving, and Dontas were correct in their "intuitive" conclusion. But the fact is, the piece is still on display at the Getty and there are good people on both sides. The Getty concludes it is one or the other, ancient or a modern forgery. No one really knows. So the two second intuition in his first example has not been proven to be accurate. I guess he should have used a better illustration to make his point. Nevertheless, he told the story well and I am compelled to read the rest of the book because of it, which is why I have rated it a 3.

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