- Paperback: 296 pages
- Publisher: Back Bay Books; 1 edition (April 3, 2007)
- Language: English
- ISBN-10: 9780316010665
- ISBN-13: 978-0316010665
- ASIN: 0316010669
- Product Dimensions: 5.5 x 0.9 x 8.2 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 2,554 customer reviews
- Amazon Best Sellers Rank: #318 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ Free Shipping
+ $3.99 shipping
+ $3.99 shipping
Blink: The Power of Thinking Without Thinking Paperback – April 3, 2007
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Browse award-winning titles. See more
Top customer reviews
The Power of Adaptive Unconscious of Human Mind.
Author states that human mind works through two strategies, the conscious strategy and through adaptive unconscious. First strategy is when use data, information and analysis to draw a conclusion and make decision, whereas second is when we make decisions on basis of that "gut feeling". This is when we act instantly on a thought which flashes in our mind and forces us to make a decision. The question now is: Is the accuracy or quality of a decision is directly related to the time and effort spent into making it? Per Gladwell, "Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately."
Author has used technique of "thin slicing" i.e. power of our unconscious (the internal computer) to create a subjective impression using very little information., to explain this kind of decision-making. He has also cited some erroneous decisions (Warren Harding Error & an encounter in Bronx) and some great decisions from medical and military, (Cook County Hospital in Chicago & Van Riper, respectively).
In my opinion, our brain certainly has that great power of making a split-second decision, but it is upto us, how we develop and tap that unusual potential. We can use these techniques like mid reading, facial expression recognition etc but it certainly requires practice and a certain level of expertise to utilize them for our benefit. I would recommend reading this book with an unbiased mind and think, don't just blink.
Blink is about the intuitive response, the pattern recognition that happens almost instantaneously, and allows us to recognize faces and complex, non-verbal communication. Gladwell seldom uses the term intuition, referring to this phenomenon as the adaptive unconscious. He offers a series of fascinating stories focusing on the process he calls "thin-slicing," the process of recognizing and making a decision based on incredibly small amounts of data. One example shows people accurately predicting which married couples will stay together based on only two seconds of videotape.
He offers the premise that decisions made very quickly can be every bit as good as decisions made cautiously and deliberately. However, he acknowledges that this same process can often result in bad decisions and offers little guidance on how to make the process more reliable.
Most recent customer reviews
If you want a thorough (and beautiful) treatment of the subject of judgement and...Read more