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Blink: The Power of Thinking Without Thinking Paperback – April 3, 2007

by Malcolm Gladwell (Author)

2,675 customer reviews

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Editorial Reviews

About the Author

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

Paperback: 296 pages
Publisher: Back Bay Books; 1 edition (April 3, 2007)
Language: English
ISBN-10: 9780316010665
ISBN-13: 978-0316010665
ASIN: 0316010669
Product Dimensions: 5.5 x 0.9 x 8.2 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review: 2,675 customer reviews
Amazon Best Sellers Rank: #987 in Books (See Top 100 in Books)
- #18 in Books > Business & Money > Skills > Decision Making
- #19 in Books > Business & Money > Management & Leadership > Decision-Making & Problem Solving
- #20 in Books > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions

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becky6703

Wow! Just Wow! Engaging Read You Won't Want to Put Down!

October 14, 2016

Format: PaperbackVerified Purchase

This is a read for an Ethics and the Media class. Mind-blowing! Truly a fantastic read and I feel like I learned a lot about how different types of thinking give us better results in different scenarios. The stories within are fascinating and the entire class raved about our favoritess and how incredible the processes worked. Really makes you look at the world differently, and it a good way. A classmate had read another Gladwell title - I am excited to find that this author has more to read - I will definitely be checking out his other titles! I have loaned my copy to several friends who have all been just as impressed. Fantastic read for sure!

Comment 9 people found this helpful. Was this review helpful to you?

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Chris

Interesting, but could've been written in 30 pages. Look up a summary online instead; spend your time on more practical material

April 16, 2016

Format: PaperbackVerified Purchase

This book touches on a brilliant idea: we make decisions rapidly, even if we can't always explain exactly HOW we make those decisions. Gladwell does an excellent job at providing evidence to back up his claims. Really... he provides a plethora of examples to support these claims. In my opinion, WAY too many examples.

I'm a bottom-line kind of person and I don't read for fun; I read to gain applicable knowledge. Gladwell proved his concept in the first 30-50 pages and that was good enough for me. He then proceeded to continue proving the concept for another 200 pages. I hardly learned how to actually apply the concepts of rapid-cognition from this book and I'm annoyed at how much of my time was wasted. I wish he proved the concept in 30-50 pages and followed it up with actual ways to take advantage of that concept.

This book verified something that I believed to be true (rapid-cognition) without providing ways to practically exploit the theory. I'm not buying anything else of Gladwell's, but I would recommend looking up the sparknotes/summary of this book.

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Myron TTop Contributor: Lego

Have you ever wondered what your brain does when you need to make a decision?

June 21, 2017

Format: Kindle EditionVerified Purchase

Malcolm Gladwell is a great author and I have read other books that he has written but I think that I liked this one the best. It delves into how we make decisions subconsciously and how if we are more aware of the way that we make decisions we can help eliminate inherent bias. I had to read this for a Decision Theory Graduate Course as part of my MBA and I am glad that I did. I think the more aware we are of how we make decisions the more we can make good decisions.

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Larry Gross

Thought provoking, revolutionary insights...difficult to utilize

July 11, 2017

Format: Kindle EditionVerified Purchase

This is an incredible tour de force with detailed research and eye-opening, and often disheartening insights into our flawed personal decision making processes. If read rightly, I believe this will thrust you into a new way of thinking and cause you to strive to develop ways to overcome unintentional biases and even hope to improve when you "trust your gut." Read wrongly, it will either cause frustration and hopelessness or anger and resentment. Gladwell does not give a prescription here. He doesn't provide a blueprint or a roadmap. He educates and leaves it to us to see where in our day to day we might be mind blind or are relying too heavily on data rather than instinct (or vice versa). It is truly up to us to take this information and use it as a lens to examine our own thinking and search to improve how we take what we see and use it to make better choices.

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Justin Time

Blink your way to acting right, but only if your personality is up to the task

November 14, 2015

Format: PaperbackVerified Purchase

They say that quick-thinking people can instinctively make the right (or best possible decisions) in any situation. The key is paradoxically not to dwell and ponder for more than a very short time. Sort of "May the power be with you" moment when ironically you make the right decision without any procedural/sequential thinking.
This book covers that state of mind in a fun and thorough fashion with examples of how we can act under various scenarios and also be satisfied with what we did when we look back on an event.
However, the trick to be able to operate that way comes from much deeper - you have to have the right personality - or develop one - that is calm, self-reliant and self-trusting. Being the type that is 'sorry' for this and that, or complaining about anything at all, is not one that can generate good 'blink speed' decisions.

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Reid McCormick

more greatness from Gladwell

December 31, 2013

Format: PaperbackVerified Purchase

“When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature.” –Sigmund Freud

What’s better: long, thought out decisions or quick, snap judgments? We have always been told not to judge a book by its cover, but at times our unconscious conclusions are more accurate. Malcolm Gladwell carefully investigates the power (both good and bad) of quick thinking. This is an extremely interesting book that will challenge the way you think – and don’t think.

What can I say about Malcolm Gladwell that I haven’t said before? He takes the simplest topics, he digs down deep to find amazing complexity, simplifies the finding, all while entertaining us. From the moment I picked up this book, I didn’t want to put it down.

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laurali

Dated but since it's 2006 I can't complain. Ideas ...

December 21, 2017

Format: PaperbackVerified Purchase

Dated but since it's 2006 I can't complain. Ideas are fascinating, I'd read it at the time when it was so contemporary, in the moment "when I get home and turn on the computer' hahaha. So that is distracting. I wanted to share it with a friend who hadn't read it. The style is conversational, wry, unique, causal, enjoyable. My friend won't care about the anacronisms. I got it used for a few dollars...very worth it. I haven't seen these ideas presented anywhere else and they seem unique.

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Martijn

Contains some great insights into intuition, but could have been shorter.

Contains some great insights into intuition ("split-second decision making"). Gladwell is a story-teller though, and this book could have been shorter if you're only...Read more

Published 1 day ago

Jared Meyer

Five Stars

Great read. Always enjoy Malcolm Gladwell.

It will make you think

Thought provoking. Well written. Love it.

Published 7 days ago

Heather LaBar

Just not that engaging.

Not that entertaining. Great facts.

Published 12 days ago

Amazon Customer

A terrible collection of cherry picked anecdotes and conflicting data

A terrible collection of cherry picked anecdotes and conflicting data, all carefully laid out to appeal to the instant gratification of the human ego.Read more

Published 15 days ago

For Truth In Advertising

Another fantastic Malcolm Gladwell book!

I love Malcolm Gladwell and all his books. This is one of his most fascinating, and if you want to really get lost in a great book, this is it. Highly recommended!

Published 17 days ago

Mark Michaels

Easy to consume

Fun to read, a bit of humor sprinkled throughout, easy to consume.

Published 17 days ago

Amazon Customer

Five Stars

SCHOOL BOOK

Published 19 days ago

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