Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $4.99 shipping
+ $3.99 shipping
Blink: The Power of Thinking Without Thinking Hardcover – January 11, 2005
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This book covers that state of mind in a fun and thorough fashion with examples of how we can act under various scenarios and also be satisfied with what we did when we look back on an event.
However, the trick to be able to operate that way comes from much deeper - you have to have the right personality - or develop one - that is calm, self-reliant and self-trusting. Being the type that is 'sorry' for this and that, or complaining about anything at all, is not one that can generate good 'blink speed' decisions.
This book covers that state of mind in a fun and thorough fashion with examples of how we can act under various scenarios and also be satisfied with what we did when we look back on an event. However, the trick to be able to operate that way comes from much deeper way of intuitively processing. To do this you need to learn how to trust yourself but also understand the limitations to this form of decision making. Often times it can be hindered by hidden biases. So you need to know when those come out. Overall Malcom did a great job of making sure the reader understands it.
It is evident that we are almost all naturally outfitted to be many times more mentally powerful and efficient in our existences, yet almost none of us recognizes this capacity. Forget the self help, self actuation, self motivation books and lecturers - use this book and others like it to truly begin to understand how we really work. So many things will begin to make sense from direct experience - instinct, seeming extra sensory recognitions, gut awareness, hunches - all that sensory input that each of us absorbs day to day gets analyzed, strained and assigned a level of recognition, long before we are consciously aware of why we do or think what we do.
This book is an excellent addendum to the Human Animal Operating Manual.
The author discusses split-second thinking, or "in the blink of an eye" speed of thought. He postulates that those rapid decisions are usually better. He backs it up with many examples of decisions made with more time, more information, and more discussion that turned out wrong, when the initial decision was actually the correct one. How does this happen?
The subconscious mind processes many inputs and helps to steer our decisions. It is usually right and we need to trust it more often. I trade financial products and I have found that too much information does not give me a clearer picture of what is going to happen, especially in the short to very short term future. I don't know how many times each week while looking at the market, I get this flash of go long, or go short. I have started tracking these thoughts and they are correct almost 90% of the time. How is that possible? I don't know, but I assume my subconscious mind picks up small clues that my conscious mind misses, or needs more information to form an opinion.
The whole process is very exciting and while I can't explain the details, I can verify the results. Another book that delves deeper into the thought process and the subconscious decision-making process is Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less an excellent book, which I read a couple of years ago and I think I am ready to pull it off the shelf and give it a second read.
Most recent customer reviews
"Probable Cause", "Due Diligence", and "Due Process"...Read more