- Hardcover: 288 pages
- Publisher: Little, Brown and Company; 1 edition (January 11, 2005)
- Language: English
- ISBN-10: 0316172324
- ISBN-13: 978-0316172325
- Product Dimensions: 5.6 x 1 x 8.2 inches
- Shipping Weight: 13.1 ounces (View shipping rates and policies)
- Average Customer Review: 2,685 customer reviews
- Amazon Best Sellers Rank: #22,605 in Books (See Top 100 in Books)
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Blink: The Power of Thinking Without Thinking Hardcover – January 11, 2005
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Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
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I'm a bottom-line kind of person and I don't read for fun; I read to gain applicable knowledge. Gladwell proved his concept in the first 30-50 pages and that was good enough for me. He then proceeded to continue proving the concept for another 200 pages. I hardly learned how to actually apply the concepts of rapid-cognition from this book and I'm annoyed at how much of my time was wasted. I wish he proved the concept in 30-50 pages and followed it up with actual ways to take advantage of that concept.
This book verified something that I believed to be true (rapid-cognition) without providing ways to practically exploit the theory. I'm not buying anything else of Gladwell's, but I would recommend looking up the sparknotes/summary of this book.
This book covers that state of mind in a fun and thorough fashion with examples of how we can act under various scenarios and also be satisfied with what we did when we look back on an event.
However, the trick to be able to operate that way comes from much deeper - you have to have the right personality - or develop one - that is calm, self-reliant and self-trusting. Being the type that is 'sorry' for this and that, or complaining about anything at all, is not one that can generate good 'blink speed' decisions.
Worse yet, if you don't understand the nature of your intuition, you will fail to predict instances where it is wholly incorrect and uninformed.
I regret buying the pop science novella, and the only silver lining here is that people who are foolish enough to believe that Blink can revolutionize how they think are probably too unintelligent to rely on anything other than intuition.
What’s better: long, thought out decisions or quick, snap judgments? We have always been told not to judge a book by its cover, but at times our unconscious conclusions are more accurate. Malcolm Gladwell carefully investigates the power (both good and bad) of quick thinking. This is an extremely interesting book that will challenge the way you think – and don’t think.
What can I say about Malcolm Gladwell that I haven’t said before? He takes the simplest topics, he digs down deep to find amazing complexity, simplifies the finding, all while entertaining us. From the moment I picked up this book, I didn’t want to put it down.