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Evan McFarland

Blockchain Wars: The Future of Big Tech Monopolies and the Blockchain Internet Paperback – February 13, 2021

by Evan McFarland (Author)

113 ratings

in Client-Server Networking Systems

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Big Tech’s 21^st century dominance over the Internet is being challenged, creating a new frontier of opportunity for those familiar with the territory. Today’s technology headlines are filled with terms such as bitcoin, cryptocurrency, and Web3, while separately making frequent mention of Big Tech’s censorship, antitrust, and microtargeting. At the middle ground between these topics is a secret war taking place between FAAMG and decentralized technologies over the Internet of tomorrow. Its outcome will, in turn, control the fortunes of corporations, institutions, governments, and individuals. At this future’s foundation is the promising concept of blockchain, whose precise definition and applications have remained frustratingly elusive.

In Blockchain Wars: The Future of Big Tech Monopolies and the Blockchain Internet, Evan McFarland deploys an encyclopedic grasp of the blockchain landscape to help tech entrepreneurs, business owners, government leaders, cryptocurrency investors, and other industry professionals fit together the separate pieces of a widely-dispersed technological puzzle that, once solved, will help us improve our daily lives, as well as the trajectory of modern technologies.

A balanced mixture of hard science and bold speculation, Blockchain Wars is the definitive guide to both the present and the future of blockchain technology.

The many topics covered include Web3’s structure; the future of privacy; digital governance; decentralized autonomous organizations; blockchain identities; financial infrastructure; IoT supply chains; organizational transparency; and the Internet Computer.

What’s inside:

The true story of Cambridge Analytica and why data monopolies behave nothing like how journalists depict
The Internet hierarchy dynamic and how it dictates the role and limitations of every entrepreneur
The role of blockchain governance mechanisms in restructuring institutional hierarchies
Detailed descriptions of how a blockchain-based equivalent of FAAMG would operate
An overview of the leading projects racing to create a decentralized Internet
A practical guide for how blockchain infrastructure platforms could crush Big Tech and vice versa

Things you will learn:

The structure of blockchains and the decentralized Internet
The inner workings of the boldest blockchain solutions in the data management, finance, and industrial space
How digital governance works and why it will make or break blockchain technologies
How blockchain’s interoperability problem will be solved
What divisions of blockchain technology are and are not a part of an Internet paradigm shift
The history of Internet protocols and what that tells us about their future

Print length

381 pages
Language

English
Publication date

February 13, 2021
Dimensions

7.5 x 0.96 x 9.25 inches
ISBN-10

1736544101
ISBN-13

978-1736544105
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Product details

Publisher ‏ : ‎ Evan McFarland (February 13, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 381 pages
ISBN-10 ‏ : ‎ 1736544101
ISBN-13 ‏ : ‎ 978-1736544105
Item Weight ‏ : ‎ 1.59 pounds
Dimensions ‏ : ‎ 7.5 x 0.96 x 9.25 inches

Best Sellers Rank: #17,960 in Books (See Top 100 in Books)
- #1 in Client-Server Networking Systems
- #2 in Home Computer Networks
- #2 in Electronic Data Interchange (EDI)

Customer Reviews:
113 ratings

About the author

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Evan McFarland

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Evan’s official background is in facilities and marine engineering in which he holds an accredited BE degree and 3rd assistant engineers license. Unofficially, Evan is a crypto degen specialized is in the design of token economic and blockchain governance models. Evan hosts the Internet Computer Report podcast. He has served as an advisor to several technology companies and blockchain startups, actively so to Civol Media, BTC Flower, InfinitySwap, and a few private startups.

Evan believes the middleground between Big Tech and Crypto has never been adequately described, and that it is a place with a treasure trove of fundamental truths about the Internet's future. He spent the last several years exploring this territory. Through synthesizing findings from hundreds of widely dispersed computer science experts, Evan authored Blockchain Wars: The Future of Big Tech Monopolies and the Blockchain Internet, which answers deep-seated questions about Internet technologies that adept technologists never even think to ask. Within the first year of it's release, Blockchain Wars sold more than 5,000 copies and has undergone multiple translations.

Evan's dream is to see the Big Five tech companies loose majority market share in their respective domains to decentralized alternatives so he could retire from tech-heavy blockchains and shift focus towards his other passion: the study of ecology, pant medicines, and the battle to decentralize Big Pharma.

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5 star		67%
4 star		20%
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2 star		3%
1 star		6%

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MDR

Conflict of interest? Well-written but 608 citations with no mention of who contributed to the book.

Reviewed in the United States on March 29, 2021

Verified Purchase

Very well-written. Almost too well-written considering one person/author, a recent college graduate who might be qualified to talk about the subject matters in the is book. No mention of an editor or publisher. The author states, on page 286, he has “no affiliation with and have never received any form of compensation from the DFINITY Foundation or related organizations.”

Did the author receive any SUPPORT from anyone at DFINITY or anyone associated with DFINITY? With nearly 20 years of professional experience as it relates to due-diligence, and personal experience having read thousands of books, I would suggest there’s something more here. For that reason, I will pass on recommending this book.

59 people found this helpful

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James C. Gammage

Lack of info on the author.

Reviewed in the United States on April 3, 2021

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Still reading but the utter lack of a bio or the author’s credentials is a bit disconcerting.

34 people found this helpful

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elisha

The Most Important Book To Read On Blockchains To Date

Reviewed in the United States on March 30, 2021

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I think of McFarland as a crypto oracle. He is always ahead of his time but never too far, rather he hits at just the right moment. His book "Blockchain Wars" is a testimony to that. His incredible insights and ideas on the emerging blockchain market comes at the perfect time for the savvy investor or innovator to capitalize on them either through investments or entrepreneurship in the space. I found him through his YouTube channel Altcoin Analysis last summer. Looking back, I was truly impressed with all of the gems he called so far in advance that have now exploded in price. Evan writes in a clear and easy to understand format allowing for both enthusiast and layperson to understand complex ideas. I cannot recommend this book enough!

12 people found this helpful

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Big Tech Monopolies will be tough to overthrow

Reviewed in the United States on January 9, 2022

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I have the paperback, which is 311 pages plus about 60 pages of footnotes. The book is well-written and the author provides his candid opinions, which I appreciated.

The book starts off by describing "blockchains" as "fancy databases." These promote accuracy, immutability and transparency. These qualities are not common in the internet that all of us use today.

The current internet is dominated by the FAAMG, Facebook, Apple, Amazon, Microsoft and Google. The author clearly states that these companies are not evil, but their ad based and other revenue streams bias their operations and adversely effect users of the internet. The book looks at how use of the blockchain in a decentralized internet could remediate these negative effects.

The book considers numerous technical issues such as identifying users, privacy, governance, complexity, privacy or its loss, architectural effects and solutions, and many other aspects of the internet as it exists today.

He considers why the FAAMG dominates the internet today and in one section considers how each of these companies might be reformed to permit a system with more user friendly aspects than they currently possess. While I appreciate the author's effort, this section seemed like fantasy to me.

The author is deeply informed on these matters. He cited companies and initiatives in the internet that I had never encountered, but when I went online I found that these companies and initiatives existed and were doing what he said they were. My trust in his thoughts grew.

Looking at his description of the FAAMG, I have to say that I am not optimistic that the vision of blockchain replacing these monoliths will occur. I think the author views this as a long major as well.

At the end of the book he looks at Ethereum and Dfinity as possible candidates to use blockchain to supplant the current internet architecture. Dfinity was a new name to me. The scope of their work was truly surprising. Learning of Dfinity was valuable.

There is much more to the book than I have listed. Fintech, for instance, gets careful consideration. In my opinion the book is about the status of the internet as viewed through the lens of blockchain. If the subject interests you, I recommend the book.

5 people found this helpful

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Robin

Interesting Book about Blockchain

Reviewed in the United States on February 22, 2022

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Blockchain is so much more than just the software behind cryptocoins! Lots of companies are already utilizing blockchain data structures and there are more starting up each day. This book contains lots of information about the uses of blockchain and how it MIGHT change the current tech industry dominance of the Facebook, Amazon, Apple, Microsoft, and Google (FAAMG). Of course those companies are already adopting blockchain and they surely don't want to give up their industry dominance!
The writing style is relatively clear although it seems clear the author is more of a technology "geek" than a mainstream author. Lots of information in here that I wasn't expecting, the book is really more about how blockchain technology threatens to upset FAAMG's dominance, why that might happen, and why it might not happen.
Don't expect a really easy read, you're going to have to think through some things.

Some interesting points:
1. This is really a philosophical book - the author's thoughts on how blockchain technology might make the world a better place. But it seems to overlook the fact that the world is now, and always has been, ruled by those with power. And those with power generally always seek to retain power, thus ensuring that new developments don't proceed in such a way as to disrupt their power.
2. The author tries to tell the reader what blockchain is NOT but really never explains what he thinks blockchain IS. He tells you that blockchain is "just a fancy database" and that many companies have created blockchains and done away with the "chain of blocks" concept but provides no concrete examples of a blockchain that isn't a "chain of blocks". If you're a technology person you likely already know the original Bitcoin blockchain WAS/IS a chain of blocks and it's this chaining of the blocks, and the cryptologic techniques employed and distributed nature of the ledger that make the blockchain secure.
3. There are copious citations for much of what's represented as factual data but precious little information is available relating to the author's credentials to pen this work.

4 people found this helpful

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Anish B

A great insight

Reviewed in the United Kingdom on May 4, 2021

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This book has the knowledge about the technology that has the power to restructure Wall Street. Also, basic structures and technical concepts of Blockchain are well explained so that we could understand and know the advantages and challenges as we face its application. Now I have known that Blockchain has an enormous opportunity for us to participate in it. This book did not just inform us but even stimulate our desire to engage further with this revolutionary disruption to the status quo. A very good avenue for spending time in a wise manner.

Client d'Amazon

Eye opening book and very inspiring for me.

Reviewed in France on February 25, 2021

Verified Purchase

One week after this book was on the market, Margaret Mitchell was fired from Google after publishing a paper in which she alerts on the danger AI trained with massive amount of data.
While the media coverage is almost nonexistent, this book gave me hope in our future.

Starting with the first internet protocols, you will learn about blockchain, cryptocurrencies projects, web 3.0 and decentralization but more importantly you will learn why the world needs these projects and what urgent problems they can solve (and what they can’t solve as well!).

This book is far ahead of any other content I’ve ever found on these subjects, the author uses academia research papers and is well documented on the current state of blockchains’ startup/cryptocurrency projects.

The author crystalized accurately some ideas that were in my mind.
It should be read by anyone concerned with new technologies, the Internet, BigTech or any other related subject.

Be prepared because the book is dense in information, so you need to read with full focus; but this book definitely deserves your full attention.

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