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Blog Blazers Paperback – November 7, 2008

4.2 out of 5 stars 28 customer reviews

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Editorial Reviews

About the Author

Stephane Grenier is the nationally known founder and CEO of LandlordMax Software Inc., a longtime builder and promoter of numerous blogs (including his own, FollowSteph.com), a seminar speaker for Website Promotion and Traffic Generation , and the author of the critically acclaimed ebook, How to Generate Traffic to Your Website. His passion for helping businesspeople maximize the power of their blogs and web sites is the driving force behind Blog Blazers: compiling the proven best practices of the most successful bloggers in the world.

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Product Details

  • Paperback: 232 pages
  • Publisher: Levac Publishing House; 1 edition (November 7, 2008)
  • Language: English
  • ISBN-10: 0981085202
  • ISBN-13: 978-0981085203
  • Product Dimensions: 8.8 x 6 x 0.7 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #3,331,399 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By TammyJo Eckhart VINE VOICE on January 8, 2009
Format: Paperback
"Blog Blazers" presents 40 of the top bloggers answering a series of 24 questions. Of these 33 are men and 7 are women, most of the topics are computer related or financial. As popular as they are, I had never heard of any of them before so I did some poking around the internet first, looking at 10 random blogs after reading this book. But this review is about this book, not the bloggers themselves.

Other reviewers have given this book more stars than me. Yes, everyone provides interesting information. Yes, everyone is honest it seems. But my two star reduction has to do with the organization and presentation of these interviews not with the those interviewed.

First, one of the 40 is the author of the book himself. If you want to promote yourself as a successful blogger, great, but it rubs me wrong to have an interview of self in a book. Instead I really wish Grenier had used himself more in the introduction or a conclusion as I'll discuss in a moment and added another "top 40 blogger" to the book.

Second, as it is organized, alphabetically by blogger's first name, it feels disorganized. I was hoping for something along the lines of "blogs about X" and "blogs about G" and then maybe a "odd and ends category". One of the reoccurring tips throughout the reviews is to write what you know about so why not organize by subject. Or by success however that will be measured -- money made, number of RSS subscribers, number of comments, whatever.

Third, there is a very small introduction and tiny conclusion. Why not pull together some of the most common tips and answers? Why not use the author's own life as a blogger to gauge the answers? What about a list of the references bloggers gave to their questions?
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Format: Paperback
Having interviewed dozens of thought leaders in recent years, I feel well-qualified to praise Stephane Grenier on the quality of the interviews he conducted of 40 top bloggers who, to varying extent and in diverse ways, share their "secrets to creating a high-profile, high-traffic, and high-profit blog." After providing a mini-bio for each, Grenier poses excellent questions while not interfering with the flow of thought or homogenizing the responses to the same set of questions. (If you think that's easy, try interviewing only two or three rather than 40 different people.) The interviews are listed in a first-name alpha order (i.e. Aaron Wall of SEOBook is first and Yaro Starak of Entrepreneur's Journey is last) rather than in thematic order (formulating a business model and a game plan, aesthetics, infrastructure, getting started, attracting and increasing traffic, developing what Seth Godin calls a "tribe, " etc.). I subscribe to a few blogs (including those of Malcolm Gladwell, Guy Kawasaki, and Seth Godin), am actively involved in a few others, and have been thinking about launching one of my own. Therefore, I was especially interested in the information and advice provided in the interviews.

Predictably, the responses to the set of questions reflected the different interests, values, objectives, and concerns of the respondents. (Grenier is to be commended on respecting and preserving those differences.) However, there were several areas in which there was a substantial consensus of agreement.
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Format: Paperback
Interviews with 40 bloggers reveal many similarities. They advise you to keep pace, write well, and promote yourself. 90% of the discussions are by marketers, software developers, and financial gurus, so this book will benefit professionals more than amateurs. However, as the latter, even I learned a lot.

Only one interviewee likes my Fionnchu-dot-Blogspot-dot-com as "Blogtrotter" host, Google's e-Blogger, for example; while WordPress is favored by a few for its plug-ins, most respondents lament that they did not start blogging under their own domain name. This reliance on Blogspot or WordPress may separate we amateur bloggers from the pros. They tend to dismiss "free" or "hosted" blogging sites. Unsurprisingly, they like us hate annoying ads, although most monetize, with varying degrees of success from a six-figure income to apparently not enough to pay for a video game with gift certificates earned from Amazon Affiliates.

Stephane Grenier asks each blogger what to read when learning about blogging. Darren Rowse's ProBlogger site overwhelmingly earns acclaim, with the book "Naked Conversations" and text "Cluetrain Manifesto" also frequently mentioned. Many bloggers, however, tend to dive in and link and comment on other blogs, forums, social networks, and websites. (Twitter is mentioned by only one person, however, and I failed to see Facebook's potential explored pro or con as it might have deserved.) Pursuing SEO (Search Engine Optimization: terms lack a glossary and this may baffle the newcomer that this book's intended to assist) remains a holy grail; pros scrutinize Google Analytics and stoke FeedBurner, being tech-savvier than the common web visitor, perhaps, and most know how to tweak network systems.
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