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The A to Z Blog Book: 26 Articles to Entertain, Inform and Intrigue you Paperback – May 26, 2013
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The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
"I have the Kindle version so I can't get an autograph from you on it, but I'm loving the content!" - DeBorah Beatty
"I began reading it already Jon and it offers valuable marketing and sales advice." - Renee Wilbur
"I would like to get some of the books for my sales team as gifts." - Jeff Pomeroy
"Jon Turino has written a great exploration of the subject." - Jim Dittmer
"Jon, kudos for such a good to the point read. I earmarked each last page with the summary of your great ideas. I will be using your awesome tips." - Karen Irish-Borrego
From the Author
I put this book together as an exercise in creating a book for Kindle and Amazon so that I could help my clients do the same if they had, or could develop, the kind of content that fits into this media format. And a funny thing happened: The people I know have absolutely eaten it up! I began the A to Z series of blog posts in early January, 2013, and completed them in mid-May. Many of the articles have generated considerable comment and favorable reaction and for that I am thankful. I trust that you'll find the contents of this book as entertaining, informative and intriguing as other readers have.
Top customer reviews
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His newest book, The A to Z Blog Book: 26 articles to entertain, inform, and intrigue you, is available from Amazon in paper and Kindle versions.
A collection of short, sweet pearls of marketing wisdom with great insights for the beginner, and valuable reminders for more seasoned marketers.
The book is a quick read, easy to digest, with insights into marketing strategy, networking, branding, and social media.
I especially liked the chapter on "F words" like Features and Flash. Jon talks about the difference between Flashy product Features that may be Fun, but can quickly go out of Fashion with Fickle Followers, and Features offering Fundamental values, like good design or Functionality. He concludes it's good to have both, but Figuring out the mix is important. Food for thought, indeed!
Jon is a joy to network with, bubbling with ideas and generous enthusiasm, a real connector. If you're lucky enough to live in Portland, Oregon, you should definitely buy him a cup of coffee.
Turino makes the basics of marketing accessible for anyone new to or intimidated by the subject with simple, honest, real world advice.