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Blog, Inc.: Blogging for Passion, Profit, and to Create Community Paperback – September 19, 2012
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"Blog, Inc. really reads like an inspiring conversation with a great friend who is offering you her best advice over a good cup of coffee. Packed with insights for everyone from seasoned bloggers to those just starting out, Joy offers wisdom on how to create community while translating your passions into an inspiring online presence."
-Sarah Walker, The Curated House blog
"This book will be your new best friend and number-one resource-a true modern-day business school for blogging! Joy's advice, tips, and personal blog insight is phenomenal!"
- Erica Domesek, P.S. I Made This...
"If the physical world of blogging is about fostering a sense of community, then Blog, Inc. is its new manifesto."
-The Glitter Guide
"If starting a blog was like embarking on a safari expedition, Joy Cho is the knowledgeable tour guide we'd want by our side."
-Taylor Combs, Martha Stewart Living
"Good for both newbies and those who want to take their site to the next level."
- Dorkys Ramos, Dry As Toast blog
About the Author
Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.
Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.
Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.
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I recommend this book to everyone who has a blogged or is thinking about starting a blog. This is a wealth of information. This book was like taking a 101 college class about blogging.
The book suggests thinking about what makes your blog special. It asks if this is your hobby, outlet, or possible career, and then offers tips for each of those choices.
“What makes it unique? The best blogs are ones that add their own unique twist or style to a topic. What ideas do you have that will make yours different?” And, “a succinct description of your blog that tells others why you started it, what you blog about, and why it’s fun and different.”
I learned that some of the types of posts I most enjoy making are “Updates: In addition to seeing your newest work, readers often like to see pieces that didn’t make the cut,” and “Updates Similar: behind-the-scenes details from the building of your (novel), special discounts for blog readers,” and Reviews.
It defines Trackbacks, Categories, and Tags. (I knew about Tags, but I never considered using “Google’s Keyword Tool or Wordtracker to find the optimal words or phrasing to use.”) It explains, in detail, how to write your Bio and the function of having one. It mentions trademarking your blog’s name. (Which I never thought about spending money on before.) It talks about a blog’s bounce rate, which I had never heard of before.
The made me wonder if I give enough of myself, if I have enough of a “real person” angle to inspire people.
A great quote from the book:
“Building and maintaining your community is just as important as coming up with a great new post and should be given the same care and attention.”
To me, that part of the book reminded me of the #AtoZChallenge. That feels like the very definition of what we do in April.
I've been blogging for about 15 years, and this book STILL inspired me! That says a lot.
Overall, I think this is a solid 5 star book - and I definitely recommend it. As you can tell if you read my other reviews, I don't give 5 stars just for the heck of it (and I wasn't given this book in exchange for a review). It's really great.
The rest of this review can be found here:[...]
Overall, LOTS of good information. A clear-eyed view of the hard work that it takes to make it as a blogger.
Lots of great case studies from a lot of people who are making their living writing for an audience
Some info is getting just a bit out of date.
I would love to see an update on this book that includes more of the cross-pollination of social media that really needs to take place.
This book is chock full of information. What I enjoyed the most was all of the links provided to help a blogger get their blogging life in order.
The different bloggers that contributed to this book were obviously knowledgeable and gave current information.
I once read a blogging tips e book that had to of been written when America Online was the only thing available.
I used this book to revamp my "About Me" page. I go back to this book frequently actually. I have to say I would highly recommend this book to all new bloggers and all bloggers of any level.