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Blog, Inc.: Blogging for Passion, Profit, and to Create Community Paperback – September 19, 2012
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"Blog, Inc. really reads like an inspiring conversation with a great friend who is offering you her best advice over a good cup of coffee. Packed with insights for everyone from seasoned bloggers to those just starting out, Joy offers wisdom on how to create community while translating your passions into an inspiring online presence."
-Sarah Walker, The Curated House blog
"This book will be your new best friend and number-one resource-a true modern-day business school for blogging! Joy's advice, tips, and personal blog insight is phenomenal!"
- Erica Domesek, P.S. I Made This...
"If the physical world of blogging is about fostering a sense of community, then Blog, Inc. is its new manifesto."
-The Glitter Guide
"If starting a blog was like embarking on a safari expedition, Joy Cho is the knowledgeable tour guide we'd want by our side."
-Taylor Combs, Martha Stewart Living
"Good for both newbies and those who want to take their site to the next level."
- Dorkys Ramos, Dry As Toast blog
About the Author
Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.
Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.
Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.
Top customer reviews
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This book not only provides personal interviews with some of the most successful bloggers on the Internet today, but it also offers helpful tips that will either spark an idea for a blog post or spark some further thinking on something you may have thought about before but never fully explored. If nothing else, reading this book will fill you with a new desire to better commit to the blog you started out of love in the first place!
I was expecting a book that wouldn't tell me anything I didn't know already. What I got was a book that gave me a fresh perspective on some of the things I thought I already knew. Knowing that Joy is a hugely successful blogger, her years of experience and successes only add to the credibility of each page. I am enjoying this and thrill myself everytime I write a note in the margins for a blog post idea...which is about every page.
(Disclosure: I was not paid or compensated in any way to write this review and I purchased the book myself through Amazon.com.)
This book by Joy Deangdeelert Cho is more of an introductory guide to blogging. It covers topics like picking your niche, choosing a blogging platform, how to behave online, and monetizing your blog. They are mentioned in a rather general way, very informative to new bloggers but lacking the depth that experienced bloggers look for.
I like the interview series as they look at other bloggers. It gives a nice overview of blogging from the perspective of other bloggers. However, if you want to get more technical, I would recommend checking out Blogging Heroes and Clear Blogging
Blog, Inc is just one of the many books on blogging that are out there, just that this one's from the perspective of the author. Most blogging books talk about similar techniques at building a successful blog, with the difference usually being the story of how the author started her own. I may sound critical but I've read too many books on blogging.
If you're a beginner, you might also want to check out Blogging for Creatives. If you're into changing your mindset, you can try Click Millionaires.
I recommend this book to everyone who has a blogged or is thinking about starting a blog. This is a wealth of information. This book was like taking a 101 college class about blogging.
The book suggests thinking about what makes your blog special. It asks if this is your hobby, outlet, or possible career, and then offers tips for each of those choices.
“What makes it unique? The best blogs are ones that add their own unique twist or style to a topic. What ideas do you have that will make yours different?” And, “a succinct description of your blog that tells others why you started it, what you blog about, and why it’s fun and different.”
I learned that some of the types of posts I most enjoy making are “Updates: In addition to seeing your newest work, readers often like to see pieces that didn’t make the cut,” and “Updates Similar: behind-the-scenes details from the building of your (novel), special discounts for blog readers,” and Reviews.
It defines Trackbacks, Categories, and Tags. (I knew about Tags, but I never considered using “Google’s Keyword Tool or Wordtracker to find the optimal words or phrasing to use.”) It explains, in detail, how to write your Bio and the function of having one. It mentions trademarking your blog’s name. (Which I never thought about spending money on before.) It talks about a blog’s bounce rate, which I had never heard of before.
The made me wonder if I give enough of myself, if I have enough of a “real person” angle to inspire people.
A great quote from the book:
“Building and maintaining your community is just as important as coming up with a great new post and should be given the same care and attention.”
To me, that part of the book reminded me of the #AtoZChallenge. That feels like the very definition of what we do in April.